Skip to main content

Welcome to Wool.com

An innovation hub for the woolgrowers of Australia

You may also be interested in

06.12.2019 Source: AWEX
AWEX EMI 1492
Micron 17 1914 -54
Micron 18 1798 -51
Micron 19 1712 -31
Micron 20 1674 -26
Micron 21 1671 -29
Micron 22 1664n -70
Micron 26 1133n -28
Micron 28 835 -10
Micron 30 684n -10
Micron 32 435n -25
MCar 1077 -2

What does luxury fashion in Paris and a farm near Burra have in common? Wool!

Join us as we explore wool’s global supply chain; speaking with woolgrowers, manufacturers, designers and everyone in between, about how they're working with the world's miracle fibre.

If you have feedback or a question you would like to raise as part of The Yarn podcast, please email The Yarn at theyarn@wool.com.

Play Controls

Young guns fire for wool Young guns fire for wool

Young guns fire for wool

- Episode 109 - December 2, 2019

With a massive reduction in the national flock, how do we make the Merino great again? Anthony Close, a 2019 Nuffield Farming Scholar, has travelled the world to investigate how we can reboot the flock.

Get married in your own Merino wool suit; a dream of woolgrower, Floyd Legge. And despite massive time barriers, he did it!

Play Controls

Australian wool and the USA Australian wool and the USA

Australian wool and the USA

- Episode 108 - November 18, 2019

We host and hear from one of the largest garment retailers from the world’s largest economy.

After seeing the industry first-hand, what are the future opportunities for Australian wool in the great US of A?

 

Play Controls

Studying Shearing Muscle and Rangeland Management Studying Shearing Muscle and Rangeland Management

Studying Shearing Muscle and Rangeland Management

- Episode 107 - November 3, 2019

It’s the hardest job known: shearing. Hear about a new project that uses biometrics to support shearers better. We also meet the latest AWI Nuffield Scholar, Tom Hooke, who is studying rotational grazing in the rangelands.

Play Controls

The Chairman’s Address The Chairman’s Address

The Chairman’s Address

- Episode 106 - October 20, 2019

With a connection to the land and an extensive career in retail and the establishment of the Australian fashion industry, the AWI Chairman, Colette Garnsey is a jack of all trades. Making her debut on The Yarn, Colette shares with us her journey from farm to fashion, how she came to be on the AWI Board and most importantly, her priorities for AWI as Chairman.

Play Controls

Gucci and Versace: why these iconic brands choose wool Gucci and Versace: why these iconic brands choose wool

Gucci and Versace: why these iconic brands choose wool

- Episode 105 - October 13, 2019

Taking senior managers from some of the most respected brands in the world to where wool is grown with care and passion, how it is tested and sold is one of the roles of Australian Wool Innovation/The Woolmark Company.

Hear what these highly influential brands have to say about our industry; the people, animals and landscape behind the best natural fibre in the world.

Play Controls

2019 Nanjing Wool Market ‘Conference of Confusion’ 2019 Nanjing Wool Market ‘Conference of Confusion’

2019 Nanjing Wool Market ‘Conference of Confusion’

- Episode 104 - September 29, 2019

The recent volatility of the Australian wool market has led to uncertainty about the future conditions of our market. But how is the global wool market being affected? We venture to China for the 2019 Nanjing Wool Market Conference, and hear from wool producing representatives around the world to discuss the current state and future of the wool market globally and in their respective regions.

Play Controls

New shearing shed designs and wool’s wellness attributes New shearing shed designs and wool’s wellness attributes

New shearing shed designs and wool’s wellness attributes

- Episode 102 - September 15, 2019

Are you thinking about renovating an existing shearing shed or building a new one? Hear about AWI’s project on a new shearing shed design, the process and outcomes of a recent project.

With over 20% of children born to western lifestyles suffering from eczema, AWI is working hard to push wool’s wellness attributes to break into the skin health market

Play Controls

Making sheep easier Making sheep easier

Making sheep easier

- Episode 101 - September 8, 2019

Uncertain seasons, new technology, new opportunities. There is no doubting the bright future for the sheep and wool industries, but how can it all be made easier?

Hear how farmers Chris Patmore and Zac Roberts make their enterprises more time and effort – efficient and the advice pasture expert Phil Barrett-Lennard has for those planning an easier system.

Play Controls

The Yarn - Episode 100 The Yarn - Episode 100

The Yarn - Episode 100

- Episode 100 - September 2, 2019

As we celebrate 100 episodes of The Yarn, we introduce you to what is largely an Australian wool manufacturing secret: ABMT textiles.

Julian Collins of ABMT gives an insight into the wool market nosedive but offers hope as well.

And we head to Vietnam to hear how wool is reducing its reliance on China and continually finding new markets.

Play Controls

Winning with wool dedication Winning with wool dedication

Winning with wool dedication

- Episode 99 - August 26, 2019

Meet Stephen Glen, the latest winner of the Australian Fleece Competition and hear what it takes to grow a Grand Champion fleece: hint: not easy.

Also, Merineo is a brand-new baby range for newborns, it has taken a long time to break into this valuable market, how has Claire Hausler done it?

Play Controls

An ugly wool market restart: why? An ugly wool market restart: why?

An ugly wool market restart: why?

- Episode 98 - August 9, 2019

After a 3-week break, Australian wool auctions have returned with heavy losses for various reasons.

Hear from an insider: Scott Carmody talks through the exact reasons why the wool market has dropped so heavily a year after record highs.

On a positive note, we also hear from a very upbeat and innovative Australian Woolmark licensee who has a great view of the future for wool.

Play Controls

A fashion journalist’s love for wool A fashion journalist’s love for wool

A fashion journalist’s love for wool

- Episode 97 - August 2, 2019

Colin McDowell is one of the world’s top fashion commentators. Having been a journalist for over 20 years, he has at one time or another written for every quality newspaper and magazine in Britain. Join Ellie and Colin in Wales as they talk about wool's past, present and future and Colin's work as a mentor and judge for the International Woolmark Prize.

Play Controls

Magnificent Maidens: lambing ewes at 12 months Magnificent Maidens: lambing ewes at 12 months

Magnificent Maidens: lambing ewes at 12 months

- Episode 96 - July 26, 2019

Merino ewes can successfully lamb at 12 months of age, but it takes commitment and confidence. Hear the research behind the potential from James Whale, Meridian Ag who studied exactly this.

Play Controls

Persistent pastures and plugging feed gaps Persistent pastures and plugging feed gaps

Persistent pastures and plugging feed gaps

- Episode 95 - July 22, 2019

More resilient, more flexible, more productive:
Hear from the 2019 Southern Australia Grassland Society conference as Australia’s farmers look for better pastures for an uncertain future.

Play Controls

Smart Tags and WoolQ: the future of wool Smart Tags and WoolQ: the future of wool

Smart Tags and WoolQ: the future of wool

- Episode 94 - July 15, 2019

Real time monitoring of stock is unlocking many sheep secrets but using powerful computer learning, could we identify stock by facial recognition also?
WoolQ brings woolgrower closer to the consumer, hear the latest on this exciting new platform for wool.

Play Controls

The 100% solar-powered woolshed The 100% solar-powered woolshed

The 100% solar-powered woolshed

- Episode 93 - July 5, 2019

What does it take and what does it cost to create a woolshed that is 100% off the grid?
The savings, the innovations, the opportunities and the future.
Hear it all from Peter and Jane Waters who have done it with their 4-stand, 2-press operation.

Play Controls

Wool around the world Wool around the world

Wool around the world

- Episode 92 - June 28, 2019

Woolmark’s Jeff Ma in downtown Shanghai explains China’s love for wool.
Travel to the Yorkshire mills in the UK and hear how innovation with Australian wool has kept new fabrics evolving after 200 years.
In Australia though, continuing drought is keeping supply of wool low, while feed and finance are tight for many who actually grow the fibre.

Play Controls

Risky business Risky business

Risky business

- Episode 91 - June 21, 2019

Managing risk and the associated rewards makes Australian farming one of the hardest jobs of all. However, there is a form guide and tools to significantly help manage risk and in turn, help business and ultimately your own well-being.
Cam Nicholson from Nicon Consulting has some key points to share.

Play Controls

50 years of service to the West Australian agricultural industry 50 years of service to the West Australian agricultural industry

50 years of service to the West Australian agricultural industry

- Episode 90 - June 17, 2019

From 10-pound pom to OAM, Bob Hall talks of the changes through 50 years as a sheep consultant and why the future looks so bright for sheep and wool.

Play Controls

Educating the future of wool; the NMC Educating the future of wool; the NMC

Educating the future of wool; the NMC

- Episode 89 - June 13, 2019

160 students from right across Australia attended the National Merino Challenge (NMC) to learn about wool and sheep.
What do secondary and tertiary students learn and how does this provide a career pathway into the great Australian wool industry?
Hear from those who have made the NMC the great educational success story it is today.

Play Controls

Secrets of a Kelpie Master Secrets of a Kelpie Master

Secrets of a Kelpie Master

- Episode 88 - May 31, 2019

Ian O’Connell has over 50 years working and training working dogs.
Hear what it takes to work better with your best mates.

Play Controls

Supply, Demand and Asia: where wool dragons drive demand Supply, Demand and Asia: where wool dragons drive demand

Supply, Demand and Asia: where wool dragons drive demand

- Episode 87 - May 24, 2019

China, Japan, Korea and India are giants when it comes to the processing and consumption of Australian wool but with the global economy slowing down, how is wool positioned to stay at high demand levels? Hear from Woolmark’s John Roberts, GM Eastern Hemisphere about the initiatives across Asia and also trade analyst Scott Carmody about the sentiment of the raw wool auction rooms.

Play Controls

Merino Lifetime Productivity (MLP) Project Update Merino Lifetime Productivity (MLP) Project Update

Merino Lifetime Productivity (MLP) Project Update

- Episode 86 - May 21, 2019

Four years into the ten-year long MLP Project, the industry experts from the MLP Industry Steering Committee share the successes of the project so far and the outcomes the industry hopes to see in the future.

Play Controls

Regenerative agriculture: fad or the future? Regenerative agriculture: fad or the future?

Regenerative agriculture: fad or the future?

- Episode 85 - May 10, 2019

Woolgrower, historian and author of "Call of the Reed Warbler”, Charles Massy is now an advocate, hear why.

Play Controls

We Wool Win at the Boston Marathon We Wool Win at the Boston Marathon

We Wool Win at the Boston Marathon

- Episode 84 - May 3, 2019

Merino wool competes in the world's oldest annual marathon alongside a growing international community of athletes.

Play Controls

Rebuilding a giant: the Qld wool industry Rebuilding a giant: the Qld wool industry

Rebuilding a giant: the Qld wool industry

- Episode 83 - April 18, 2019

Once a mainstay of the Queensland economy, the wool and sheep industry has shrunk to a shadow of its former self thanks in part to prices, drought and wild dogs over many years. But a quiet rebuild is in underway with a massive commitment to exclusion fencing and flock restructure, farmers are keen to return to sheep when the rains also return.

Play Controls

How to plan and execute practical change How to plan and execute practical change

How to plan and execute practical change

- Episode 82 - April 5, 2019

Dr. Jason Trompf has a lifetime of experience as a researcher, consultant, facilitator and head of AWI's Victorian extension network, Best Wool, Best Lamb. AWI's Marius Cuming speaks to Jason about the four key pillars of practical change and the integration of education into farming communities. Jason also practices what he preaches, running around 3,000 meat composite ewes in the North East of Victoria.

Play Controls

Merino Management Merino Management

Merino Management

- Episode 81 - April 1, 2019

Capping off our Western Australian series, we head to Cranmore farming to discuss the benefits of Merinos in a mixed farming operation. We also talk to AWI’s WA wild dog coordinator Meja Aldrich, about the management and control of wild dogs in sheep producing areas.

Play Controls

Lessons in and out of the shearing shed Lessons in and out of the shearing shed

Lessons in and out of the shearing shed

- Episode 80 - March 22, 2019

Shearing technique, shearing shed design and building, shearer training; it’s all in Don Boyle’s repertoire. Hear how one man went from a handpiece at 15 to over 20,000 sheep in one lifetime.

Having spent so long in sheds, he now designs and builds woolsheds with sheep, woolhandlers and shearers in mind. Hear what works for all.

Play Controls

The Live Sheep Trade The Live Sheep Trade

The Live Sheep Trade

- Episode 79 - March 15, 2019

The Sheep Collective has been formed to tell the stories of the people, sheep and landscape behind the live sheep trade. Can it continue and how? Hear Dr Holly Ludeman explain.

Play Controls

Why have sheep in a cropping system? Why have sheep in a cropping system?

Why have sheep in a cropping system?

- Episode 78 - March 8, 2019

We head to Western Australia to hear how mixed farmers in the wheatbelt have improved their overall sheep/cropping enterprise by adopting electronic tagging and the AWI/RIST Lifetime Ewe Management course.

Play Controls

The Road to Balranald The Road to Balranald

The Road to Balranald

- Episode 77 - March 1, 2019

Head to far south west NSW and hear some of the epic stories of the Australian wool industry. Wool still plays a significant role for the farming families in this part of the world where horizons are broad, rains are rare but people are warm and welcoming despite facing some unique challenges.

Play Controls

Droughts, floods but optimism in QLD Droughts, floods but optimism in QLD

Droughts, floods but optimism in QLD

- Episode 76 - February 22, 2019

Queensland farmers have been through a lot. From scorching droughts to the recent flooding and the persistent attacks from wild dogs, the elements have thrown everything at Queensland’s rural communities. But at the recent Australian Wool Network conference held in Longreach, the optimism of the Queensland woolgrowers shone through.

Ella Edwards and Anna Buckley from The Woolmark Company – AWI’s marketing arm – were invited to speak at the conference and interviewed woolgrower Peter Clark and AWN representative Greg Hunt about the conditions in Queensland and the attitude surrounding the wool industry.

From exclusion fencing to classing sheep, Peter and Greg give insight into Queensland’s wool industry and what the future holds for Queensland woolgrowers.

Thank you to AWN for inviting AWI to present at the conference and to the woolgrowers and staff for their hospitality.

Play Controls

Fashion Secrets Explained Fashion Secrets Explained

Fashion Secrets Explained

- Episode 75 - February 15, 2019

How long does it take from sheep to shop? Who makes the decisions about what wool design and colour is ultimately seen at retail?

In this episode learn some of the ins and outs of the complicated, wonderful world of fashion and the Woolmark’s company’s key role involved throughout.

Play Controls

Craig Wilson’s career as a Merino consultant Craig Wilson’s career as a Merino consultant

Craig Wilson’s career as a Merino consultant

- Episode 74 - February 8, 2019

Merino consultant Craig Wilson discusses the Peter Westblade scholarship and the great opportunities around Merino into the future. Also, hear from Beyond the Bale editor Richard Smith about his favourite stories and how to get your stories in Australia’s most read wool magazine.

Play Controls

Wool market update: Jan 2019 Wool market update: Jan 2019

Wool market update: Jan 2019

- Episode 73 - January 21, 2019

The wool market has started the year with strong demand followed by consolidation.

Given the ongoing drought, supply and what retail sales are doing in the key northern hemisphere winter, what can we expect this year for the wool market?

Hear from AWI trade consultant Scott Carmody and AWI graduate Ben Madgwick.

Play Controls

Flock to Baggy Green Flock to Baggy Green

Flock to Baggy Green

- Episode 72 - December 17, 2018

450 donors have grown the next 100 years of baggy greens for the Australian cricket team.

Gideon Haigh, the country’s best cricket writer, discusses his book celebrating this historic project. We also meet Stephen Field, a cricket-mad woolgrower who explains why he loves the the game and the fibre.

Play Controls

Nigel Kerin Nigel Kerin

Nigel Kerin

- Episode 71 - November 23, 2018

Woolgrower, innovator and agriculture entrepreneur Nigel Kerin speaks about innovations in the wool industry and what new technology he is keen to implement into his business.

Play Controls

Who’s teaching the next gen about wool? Who’s teaching the next gen about wool?

Who’s teaching the next gen about wool?

- Episode 70 - November 16, 2018

Catriona Nicholls and Madeline Scott have been the movers and shakers in getting the Learn About Wool resource in alignment with Australia’s school curriculum.

Teachers can lift the free resource straight from the website or order a full Learn About Wool kit and deliver lesson plans that focus on Australian wool that is specific for their class.

Play Controls

3D printing - could this lead to robotic shearing? 3D printing - could this lead to robotic shearing?

3D printing - could this lead to robotic shearing?

- Episode 69 - November 2, 2018

We all want to make shearing less labour intensive but how to actually achieve this has stumped many shearers, engineers and entrepreneurs. Researchers at the University of Technology, Sydney are taking an entirely novel approach by creating possibly the worlds first 3D printed sheep in their quest to solve the robotic shearing quandary.

Hear from shearing legend and AWI’s Shearing Industry Development Manager Jim Murray, as he walks us through the potential these young innovators are uncovering for the Australian wool industry.

Play Controls

Is the China-US trade war affecting our wool market? Is the China-US trade war affecting our wool market?

Is the China-US trade war affecting our wool market?

- Episode 68 - October 26, 2018

The wool market has enjoyed a very strong run over the last 12 months with the benchmark eastern market indicator up about 25% year on year. But in recent weeks, uncertainty has crept into the market. Today we examine, in some detail, both the short and the long-term drivers in the wool market.

We speak with AWI Trade Consultant Scott Carmody about the factors driving the wool price and then we head to the US to hear from the President of the American Apparel and Footwear Association, Steve Lamar who reveals the ins and outs of the trade war between China and the US and how it could potentially affect the Australian wool market.

Play Controls

Woolgrowers from both sides of the world Woolgrowers from both sides of the world

Woolgrowers from both sides of the world

- Episode 67 - October 19, 2018

Craig Heggaton from Kojonup in West Australia has a wool and sheep enterprise that has grown well beyond the woolshed and has a tip on keeping quality staff. Hear also from the manager of Tecka station in Argentina, a massive enterprise producing great fine Merino wool in a harsh climate.

Play Controls

What does industry think about WoolPoll? What does industry think about WoolPoll?

What does industry think about WoolPoll?

- Episode 66 - October 12, 2018

Peta Slack-Smith, General Manager of Corporate Affairs at AWI interviewed a number of industry representatives at the consultation workshop organised by AWI this week.

Ed Storey, the Senior Vice President of Wool Producers Australia, Andrew Wood the Chair New South Wales Farmers Committee and President of the Wool Council and Alan Rae, the President of AgForce’s Sheep and Wool Board, reveal what they think about WoolPoll and the consultation process with AWI.

Play Controls

A humble shepherd and internationally acclaimed author A humble shepherd and internationally acclaimed author

A humble shepherd and internationally acclaimed author

- Episode 65 - October 5, 2018

James Rebanks has become – unwittingly and unexpectedly – a house hold name. His book The Shepherd’s Life has been read by thousands, maybe millions of people, but first and foremost he is a shepherd from the north of England in Matterdale, Cumbria.

James spoke at the 2018 LambEx conference in Perth about his experience as a shepherd and we caught up with him afterward to capture some of his wisdom for The Yarn.

Play Controls

Drought Drought

Drought

- Episode 64 - September 28, 2018

Many of Australia’s woolgrowers have been dealing with drought for many months, others are now slipping into it.

What help is at hand and what advice do the experts offer in terms of the key decisions that have to be made about stock, feed and finances?

Play Controls

Woolmark Performance Challenge Woolmark Performance Challenge

Woolmark Performance Challenge

- Episode 63 - September 24, 2018

As the inaugural Woolmark Performance Challenge charges on with some of the best millennial minds in the textile performance wear space, we speak with some of the finalists whose ideas and innovations have impressed the judges so much so that they are through to the next round of the Challenge.
Hosted in partnership with The Woolmark Company and sportswear giant adidas, the Challenge includes a two-day workshop to inspire and build capacity within these finalists before their final presentation at Outdoor Retailer, the largest outdoor sports expo and conference in the USA.

Play Controls

IWP designer making waves IWP designer making waves

IWP designer making waves

- Episode 62 - September 14, 2018

Her environmentally conscious philosophy creates an aura around the clothing of BODICE STUDIO and is causing a swell in the fashion world, but International Woolmark Prize womenswear winner Ruchika Sachdeva says she doesn’t follow trends, rather her clothes are built to weather the natural changes of a lifetime.

Play Controls

New WoolQ Functionality New WoolQ Functionality

New WoolQ Functionality

- Episode 61 - September 7, 2018

With three new functions now available on the WoolQ platform, doors are opening to new opportunities for all in the Australian wool industry. Listen in to find out what opportunities are opening for you.

Play Controls

The challenge of growing wool in Africa The challenge of growing wool in Africa

The challenge of growing wool in Africa

- Episode 60 - August 31, 2018

Every country presents different challenges for wool growers and for South Africans, big cats and mining are two very large issues wool growers must face.

Play Controls

Nicholson’s Nuffield Nicholson’s Nuffield

Nicholson’s Nuffield

- Episode 59 - August 24, 2018

Scott Nicholson has taken up the Nuffield scholarship with both hands and is leading the charge in finding new ways to bring technology on-farm, whilst learning some great life lessons along the way.

Play Controls

Barking up the right tree Barking up the right tree

Barking up the right tree

- Episode 58 - August 17, 2018

We speak with four industry representatives, Geoff Power, Karen Huskinson, Scott Pickering and Chris Patmore, about their role in wild dog control and what the future holds for the sheep and wool industry.

Play Controls

Another Record High Another Record High

Another Record High

- Episode 57 - August 17, 2018

Staggering results were achieved at Australian wool auctions this week.
But what are the factors involved in the EMI achieving both daily and weekly EMI records?

Play Controls

Social license, what is it to the wool industry? Social license, what is it to the wool industry?

Social license, what is it to the wool industry?

- Episode 56 - August 13, 2018

The Australian Wool industry is built on long standing trust and reputation for quality, but how easily could this be destroyed? Listen to Charlie Arnot at LambEx 2018 as he breaks down what’s needed to keep the industry on top.

Play Controls

Our farming future with robots Our farming future with robots

Our farming future with robots

- Episode 55 - August 10, 2018

From Lambex 2018: taking advantage of digital disruption.
Melissa Clarke-Reynolds is a digital strategist, foresight practitioner, maths geek and Beef and Lamb NZ independent director.
What sort of opportunities exist for sheep and woolgrowers in the brave new digital world.

Play Controls

Cockies head back to school Cockies head back to school

Cockies head back to school

- Episode 54 - August 6, 2018

Do you have trouble with your weaners? Are your rams at peak performance? Are your ewes performers or passengers?
New workshops designed to boost your on-farm productivity are rolling out across the country. Find out about them here.

Play Controls

Fibre of Footy Fibre of Footy

Fibre of Footy

- Episode 53 - August 1, 2018

AFL superstars, West Coast Eagles captain Shannon Hurn and Fremantle captain Nat Fyfe pair up for wool!
We catch them at a Fibre of Football photoshoot to hear about their connection to farming and the wool industry.

Play Controls

The blueprint of fly genomes and lamb survival The blueprint of fly genomes and lamb survival

The blueprint of fly genomes and lamb survival

- Episode 52 - July 27, 2018

Two researchers tackle the big issues in the sheep and wool industry.

Play Controls

Breech Flystrike RD & E Technical Update Breech Flystrike RD & E Technical Update

Breech Flystrike RD & E Technical Update

- Episode 51 - July 20, 2018

A full run down of AWI’s recent Breech Flystrike RD & E Technical Update. Hear from an organiser, speaker and attendee recapping the day’s proceedings.

Play Controls

Where is the industry heading? Where is the industry heading?

Where is the industry heading?

- Episode 50 - July 13, 2018

We speak to two CEOs within the industry and get their take on where we need to invest to ensure the future of the wool industry.

Play Controls

Review OF Performance Review OF Performance

Review OF Performance

- Episode 49 - July 9, 2018

Hear from AWI’s CEO Stuart McCullough as he speaks about the recommendations made in the Review of Performance and the next steps for the operation of the AWI.

Play Controls

The future The future

The future

- Episode 48 - July 6, 2018
  • Strong days for wool: make the most of it: how?
  • Can and will the market continue at current levels?
  • Tech: its here and now, hear what digital technologies will shape wool enterprises in the next decade
Play Controls

Robotic shearing: can it become a reality? Robotic shearing: can it become a reality?

Robotic shearing: can it become a reality?

- Episode 47 - June 29, 2018
  • The holy grail of the wool industry: the quest begins again.
  • Hear from leading robotic and shearing experts from the most recent workshop
  • Why peeling bananas may be part of the breakthrough.
Play Controls

Connecting the dots Connecting the dots

Connecting the dots

- Episode 46 - June 22, 2018

What do retailers and brands really think about the wool industry? AWI’s Kelly McAvoy, Sam Cockedey and Peta Slack-Smith brought some of the biggest names in the industry Down Under to find out.

Play Controls

Sexed Semen – intrigued? You should be Sexed Semen – intrigued? You should be

Sexed Semen – intrigued? You should be

- Episode 45 - June 14, 2018

It’s used in the cattle industry, but can it be applied to the sheep industry? This project will discover whether selecting for sex is viable in the sheep industry.

Play Controls

Why Wool? Behind the scenes of Wool Week Why Wool? Behind the scenes of Wool Week

Why Wool? Behind the scenes of Wool Week

- Episode 44 - May 30, 2018

Australia celebrates arguably our finest export through The Woolmark Company’s Wool Week.
Step behind the scenes and hear the passion behind the 2018 campaign.

Play Controls

Wild days for wool Wild days for wool

Wild days for wool

- Episode 43 - May 25, 2018
  • The wool market is in extremely rare territory with the benchmark EMI lapping at $20/kg as predicted by the AWI CEO last year.
  • Hear why the market is so high, the true drivers of the trade and the latest trade news from China and beyond.
  • What does the future hold for what is now seen as a versatile, natural and sustainably produced fibre?
Play Controls

The National Merino Challenge The National Merino Challenge

The National Merino Challenge

- Episode 42 - May 21, 2018

Australia’s leading educational competition for young people interested in the wool industry.

Play Controls

Where is Lesotho? Where is Lesotho?

Where is Lesotho?

- Episode 41 - May 18, 2018

Communal farming of flocks and rangelands, the average flock is just 200 but the Merino is so valued it is a “preferred” species according to the Lesotho government.

Play Controls

Two Merino women with very different viewpoints. Two Merino women with very different viewpoints.

Two Merino women with very different viewpoints.

- Episode 40 - May 18, 2018

Hear from two very passionate woolgrowers: an Argentinian and New Zealander about growing wool and balancing work and life.

Play Controls

China Connection China Connection

China Connection

- Episode 39 - May 10, 2018

Young woolgrowers embarked on a study tour of China.
This is what they thought of the world’s biggest manufacturer of Australian wool.

Play Controls

Making headway with scanning Making headway with scanning

Making headway with scanning

- Episode 38 - May 4, 2018

Dr Kim Bunter of the University of New England explains her breakthrough work in scanning for foetus age.
This is some of the most exciting work in scanning since the technology developed for sheep in the 1980s.

Play Controls

South American Merinos South American Merinos

South American Merinos

- Episode 37 - April 27, 2018

The World Merino conference in Uruguay
Australian genetics in South America
What it is like running Merinos in Patagonia, Argentina

Play Controls

Marathon runners Won With Wool Marathon runners Won With Wool

Marathon runners Won With Wool

- Episode 36 - April 18, 2018

Wool has been placed at the front and centre of one of the world’s most prestigious running events: The Boston Marathon. Hear about how wool performs as experienced by four first time runners.

Play Controls

Ewe are what ewe eat Ewe are what ewe eat

Ewe are what ewe eat

- Episode 35 - April 16, 2018

Charles Sturt University (CSU), Professor Michael Friend and PhD student Forough Ataollahi explain their project through the Graham Centre for Agricultural Innovation investigating supplementing ewes to increase lamb survival.

Play Controls

The global reach of Australian wool The global reach of Australian wool

The global reach of Australian wool

- Episode 34 - April 9, 2018

The Woolmark Company is the global authority when it comes to marketing Australian wool. So what does this actually entail? Hear from key international staff members about what they do to promote Australian wool.

Play Controls

Non mulesed operations Non mulesed operations

Non mulesed operations

- Episode 33 - March 26, 2018

AWI has interviewed 40 woolgrowers about their transition to a non-mulesed operation for a new publication.

Farmers speaking to farmers about their experience of protecting their flock against flystrike.

Play Controls

WoolQ: the digital future for wool selling WoolQ: the digital future for wool selling

WoolQ: the digital future for wool selling

- Episode 32 - March 22, 2018

Will Wilson, Chair of WoolQ explains its launch, functionality and future.

The platform will roll out across 2018: hear what it all means.

Play Controls

Young wool optimists Young wool optimists

Young wool optimists

- Episode 31 - March 16, 2018

The Breeding Leadership program brings young people in the wool industry together to build their business and communication skills to arm them for a future in the industry.

Emily King sat down with Jayde Cluff, Roy Elliot, Alex House and Oliver Vidor to discuss their experience of the course and their thoughts for the future of wool and their role in it.

Play Controls

Australia’s biggest sheep experiment: the MLP Australia’s biggest sheep experiment: the MLP

Australia’s biggest sheep experiment: the MLP

- Episode 30 - March 5, 2018

Big data meets the sheep industry with the Merino Lifetime Productivity project but what will it mean? Hear how this ground-breaking project is opening genetic doors for the first time.

Play Controls

Wool and Sport Wool and Sport

Wool and Sport

- Episode 29 - February 20, 2018

From AFL and rugby union, cricket, running and skiing ... wool and sport are a match made in heaven. Hear why these markets are growing for wool and the celebration of these links.

Play Controls

Chinese supermodel/designer visits farm Chinese supermodel/designer visits farm

Chinese supermodel/designer visits farm

- Episode 28 - February 13, 2018

What does Lu Yan make of woolgrowing and how will this change her business?

Play Controls

Runway Wool – The International Woolmark Prize Runway Wool – The International Woolmark Prize

Runway Wool – The International Woolmark Prize

- Episode 27 - February 5, 2018

From traditional Indian recycling practises to avalanche tracking NFC chip technology in water resistant wool, this year’s winners went above and beyond the judge’s expectations.

Play Controls

Has wool finally cracked the US market? Has wool finally cracked the US market?

Has wool finally cracked the US market?

- Episode 26 - January 16, 2018

Hear from major retailers and their associations about why wool is winning in this vital global market and why AWI keeps them regularly informed about how Australian farmers care for their animals.

Play Controls

The Yarn - Episode 25 The Yarn - Episode 25

The Yarn - Episode 25

- Episode 25 - December 19, 2017
  • Wool as a $20 fibre: how, why and maybe when. Hear AWI CEO speak about the future of wool.
  • AWI has a new Director, how will the first woolbroker elected change AWI?
  • A pasture mystery solved!!! Now science and collaboration won a pasture war.
Play Controls

Provenance: we hear a lot about it but what is it exactly and what does it mean for wool? Provenance: we hear a lot about it but what is it exactly and what does it mean for wool?

Provenance: we hear a lot about it but what is it exactly and what does it mean for wool?

- Episode 24 - December 4, 2017

This episode explores two very different examples of provenance with two wool growers who have their wool and their wool story, sold at retail.

Play Controls

The Yarn - Episode 23 The Yarn - Episode 23

The Yarn - Episode 23

- Episode 23 - October 9, 2017
  • Steven Read (Michell) and Louis de Beer (Cape Wools in South Africa) at Nanjing wool conference; where is the market heading?
  • The coolest Japanese design and retail team; Facetasm visit woolgrowing farms for the first time..what do they make of where wool comes from?
Play Controls

The business of wool The business of wool

The business of wool

- Episode 22 - September 20, 2017
  • Nadia Bartel, digital fashion star and businesswoman talks wool
  • Electronic tagging on sheep properties: making it work
  • Woolmark Country Manager: China talks business and marketing
Play Controls

The Yarn - Episode 21 The Yarn - Episode 21

The Yarn - Episode 21

- Episode 21 - September 1, 2017
  • Global Strategic Adviser Peter Ackroyd with a warning on the current state of the wool market.
  • Shavran Reddy, Indian Woolmark ambassador comes to Australia
  • Hong Kong: a fashion hub as textile centre
Play Controls

Its Ewe Time Its Ewe Time

Its Ewe Time

- Episode 20 - August 17, 2017
  • Its Ewe Time: how one woolgrower is trying yo take her wool enterprise to the next level.
  • Icicle: a new age Chinese brand live streaming from the farm
  • Meet the US flat bed knitting company with one hell of a customer resume of those who use wool.
Play Controls

The Yarn - Episode 19 The Yarn - Episode 19

The Yarn - Episode 19

- Episode 19 - August 4, 2017
  • Meet AWI’s new general manager of research … you may already know Dr jane Littlejohn, she is fired up about digital.
  • Taking woolgrowers to retail and back … wool in its final form at the Australian Sheep and Wool Show.
  • The structure and workings of AWI: it’s not personal, its business: hear it from the company secretary.
Play Controls

The Yarn - Episode 18 The Yarn - Episode 18

The Yarn - Episode 18

- Episode 18 - July 10, 2017
  • Megan Rogers explains the game-changing lifetime ewe app .. now with iCloud.
  • Tom Tourle: a young woolgrowers perspective on opportunity.
  • Why classic Italian style is big in Beijing.
Play Controls

The Yarn - Episode 17 The Yarn - Episode 17

The Yarn - Episode 17

- Episode 17 - June 23, 2017
  • Pitti Uomo in Italy: Australian wool shines and shows the way.
  • A wireless farm: monitor stock and water and so cheaply.
  • Educating the next wool processing specialists in China: how?
Play Controls

The Yarn - Episode 16 The Yarn - Episode 16

The Yarn - Episode 16

- Episode 16 - June 9, 2017
  • Travel the world and follow your wool passion with Nuffield: Tim Gubbins and Merino lamb survival.
  • Woolworkers run the ruler over AWI.
  • AWI CEO talks next step for the Wool Exchange Portal.
Play Controls

The Yarn - Episode 15 The Yarn - Episode 15

The Yarn - Episode 15

- Episode 15 - May 25, 2017
  • Japanese wool processing giant Itochu speaks about the huge opportunity and the threat to Merino lambs wool.
  • A UK Merino producer ..what?
  • AFL Legend Kevin Sheedy speaks with The Yarn about the country, but can he shear?
Play Controls

The Yarn - Episode 14 The Yarn - Episode 14

The Yarn - Episode 14

- Episode 14 - May 2, 2017
  • Is the current wool market sustainable? Let’s hear what the experts say.
  • What are market analysts saying about when to sell and when to lock in?
  • The next generation of woolgrowers, what excites them about wool and sheep?
Play Controls

The Yarn - Episode 13 The Yarn - Episode 13

The Yarn - Episode 13

- Episode 13 - April 13, 2017
  • Luxury brand Burberry speaks about Australian wool after a week long sourcing tour.
  • Hear what the next gen of woolgrowers want for a profitable industry.
Play Controls

The Yarn - Episode 12 The Yarn - Episode 12

The Yarn - Episode 12

- Episode 12 - March 31, 2017
  • AWI Chairman Wal Merriman addresses recent issues raised in Senate Estimates.
  • Woolgrower groups speak after consultation.
  • The world's largest sheep experiment: MLP.
  • Wool in Turkey: Naturally Inspiring education day.
Play Controls

The Yarn - Episode 11 The Yarn - Episode 11

The Yarn - Episode 11

- Episode 11 - March 21, 2017
  • From the vast Australian outback to the snow capped peaks of the Himalayas, hear how crucial Australian Merino wool is to people at both ends of the wool industry.
  • Young woolgrowers returning from a tour of Chinese processing mills, what do they think of the future?
  • Wild dogs: the commitment Queensland woolgrowers have to protecting their sheep flocks is amazing.
Play Controls

The Yarn - Episode 10 The Yarn - Episode 10

The Yarn - Episode 10

- Episode 10 - March 6, 2017
  • Hear from the man who has dressed the Indian Prime Minister and Indian cricket captain in wool.
  • Paul Swan explains why the Merino Lifetime productivity Project excites him so much.
  • Naturally Inspiring: a leading light from London
Play Controls

Why is wool so good for athletes? Why is wool so good for athletes?

Why is wool so good for athletes?

- Episode 9 - February 16, 2017

When selling wool to consumers, it's all about offering more. Find out why the global sports brand ADIDAS loves wool. We also head to Hong Kong to meet a hugely successful Chinese designer, who can't get enough of the world's best fibre.

If you've got any questions or stories you'd like us to answer or cover, email theyarn@wool.com

Play Controls

The Yarn - Episode 8 The Yarn - Episode 8

The Yarn - Episode 8

- Episode 8 - February 3, 2017
  • The wool market has started 2017 with a bang; what are the drivers in the market and can it last?
  • The International Woolmark Prize; hear from the winners directly about how they have discovered wool.
  • Korea, a big market for Australian wool. What new products are available there.
Play Controls

The Yarn - Episode 7 The Yarn - Episode 7

The Yarn - Episode 7

- Episode 7 - January 16, 2017
  • Measurement is a key feature of any woolgrowing business, so how does AWI measure it’s success?
  • Reaching thousands of students every year, hear from a quiet achiever in the wool education department.
  • Beyond the Bale, for the first time ever, we hear from its long term editor.
Play Controls

The Yarn - Episode 6 The Yarn - Episode 6

The Yarn - Episode 6

- Episode 6 - December 21, 2016
  • AWI Chairman Wal Merriman makes his global podcasting debut.
  • Lars Ulvesund explains how and why wool has become a staple in active outdoor and sports brands.
  • Bit tips on where wool prices will go in 2017 from someone very close to the action.
Play Controls

The Yarn - Episode 5 The Yarn - Episode 5

The Yarn - Episode 5

- Episode 5 - December 9, 2016
  • Telling wool’s great story to the world: the importance of provenance
  • woolgrower networks, what is their real value
  • AWI CEO discusses how animal activists are combatted
Play Controls

The Yarn - Episode 4 The Yarn - Episode 4

The Yarn - Episode 4

- Episode 4 - November 24, 2016
  • Exchanging wool online: the absolute must haves for the Wool Exchange Portal.
  • President of the International Wool Textile Organisation bullish in a British way about wool.
  • One of the most important people in wool you have never heard of: what do they do?
Play Controls

The Yarn - Episode 3 The Yarn - Episode 3

The Yarn - Episode 3

- Episode 3 - November 10, 2016
  • The word from China: introducing Holly Ho
  • What do woolgrowers think of AWI’s work?
  • Young opportunities with the National Merino Challenge
Play Controls

The Yarn - Episode 2 The Yarn - Episode 2

The Yarn - Episode 2

- Episode 2 - October 27, 2016
  • International Woolmark Prize winners amazed with woolgrowing
  • Superfine wool amazing treatment of skin conditions
  • Genomic technology fighting Luci
Play Controls

The Yarn - Episode 1 The Yarn - Episode 1

The Yarn - Episode 1

- Episode 1 - October 26, 2016
  • AWI CEO reports on the latest news from retailers in Europe.
  • Woolgrowers in Milan: why do we invest in fashion?
  • WA woolgrowers succeed with novel feed.
  • The fifth stand of a shearing shed: a secret to attracting the best shearers.
Play Controls

Lifting reproduction and broad wool marketing: Lifting reproduction and broad wool marketing:

Lifting reproduction and broad wool marketing:

- Episode 103
  • Best practice twin lamb management; research is honing in on the benefits.
  • The real potential of some of the next wave of smart tag technology.
  • An ex AFL player now Woolmark licensee explains his marketing of wool bedding and discovers a little surprise on farm.
No results found. Try different keywords or remove search filters.