Australian Wool Innovation is working to enable all stages of the wool supply chain to
- achieve sustainability goals and help our industry deliver positive outcomes for people, planet and prosperity.
- dress the world in the most sustainable, circular fibre of the past, present and future.
- support Australian woolgrowers profitably produce the world’s most sustainable fibre, optimal for circular, traceable products.
- position Australian woolgrowers as proactive, socially responsible and forward-looking stewards of the environment, building natural capital on their farms.

Wear Wool Not Fossil Fuel
Every 25 minutes, an Olympic-sized pool of oil is used to make synthetic clothing. Textiles - such as polyester, nylon and acrylic - are a highly reliant product group made from fossil fuel.
100% natural, renewable and biodegradable, Merino wool can help you to buy less and buy better.
NATURAL CAPITAL ACCOUNTING
One of our latest on-farm studies has developed a new method of measuring environmental health to enable Australian woolgrowers to track the health of their environment over time.
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