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Beyond
thebale

Beyond the Bale is Australian Wool Innovation’s quarterly magazine for AWI shareholders, other wool levy payers and wool industry stakeholders.

SUBSCRIBE HERE TO RECEIVE EACH NEW EDITION OF THE MAGAZINE FREE VIA EMAIL.

Current Issue

ISSUE 97 / December 2023

Articles in this edition include: Young ambassadors promote wool harvesting; AWI’s Shearing Shed Design provides “remarkable” transformation; Merino Lifetime Productivity (MLP) project proving is value; Benetton’s ‘Never-ending wool’ partnership with Woolmark; Fashion designer Saul Nash’s journey with wool; Increase in woolmark licensees during past 5 years; Market intelligence report: wool production and prices; Market insights: Ongoing trend in Japan for Made to Measure... and much more.

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ON-FARM
Featured

AWI Working for Woolgrowers

AWI CEO John Roberts provides readers with an overview of how AWI is undertaking R&D and marketing to address some of the key issues faced by Australian woolgrowers.
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ON-FARM
Featured

Ambassadors promote wool harvesting

In another AWI initiative to attract and retain wool harvesting staff, a new Wool Ambassadors Program has been rolled out in all states across the country. The young shearing and wool handling ambassadors are tasked with promoting the wool harvesting industry at school and college workshops, shearing competitions and in the media.
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ON-FARM
Featured

Efficient, productive and green at Nareen

Based near Coleraine in the rolling redgum country of western Victoria, Nareen Station Pty Ltd is a family-owned business that invests in efficiently producing fine Merino wool from healthy, productive sheep, while building and protecting the natural resources of the landscape.
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ON-FARM
Featured

MLP project proving its value

While the data collection and analytical phase of the Merino Lifetime Productivity (MLP) project is ongoing, the project has already provided substantial benefits to the Merino industry. For example, it has facilitated further research initiatives, improved genetic evaluation systems, provided early insights through project analysis, and encouraged positive social and practice changes.
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OFF-FARM
Featured

Benetton’s 50-year Woolmark partnership

Fashion giant Benetton has launched more than 1.5 million, Woolmark-certified, 100% Merino wool knitwear garments in its Autumn/Winter 2023/24 collection. The knitwear was launched alongside a marketing campaign that commemorates a half century partnership between Benetton and The Woolmark Company and the enduring legacy of Merino wool.
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OFF-FARM
Featured

Designer Saul Nash’s journey with wool

Since winning the 2022 International Woolmark Prize, UK fashion designer Saul Nash has continued to embrace Merino wool, exemplified by his latest wool-rich collection launched in October this year.
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OFF-FARM
Featured

Woolmark brand backs quality wool products

When AWI acquired The Woolmark Company in 2007, AWI became the owner of the Woolmark brand. During the past five years, there has been an increase in the number of brand and retailer Woolmark licensees. By providing quality assurance to more customers, the Woolmark Licensing Program is helping to support and increase the demand for wool.
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OFF-FARM
Featured

Market Intelligence Report

In contrast to what had been forecast, compared to last year there has actually been an increase in the volume of Australian wool produced so far this season.
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OFF-FARM
Featured

Ongoing trend in Japan for made to measure

AWI Global Strategic Advisor Peter Ackroyd reports on healthy demand in the men’s and women’s made to measure market in Japan. Mr Ackroyd is a former President of the International Wool Textile Organisation and is Chief Operating Officer of the Campaign for Wool.
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IN THIS ISSUE

Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
  • kept up-to-date on AWI activities
  • made aware of marketing initiatives and activities to increase the demand for Australian wool
  • provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.

Subscribe here to receive each new edition of the magazine free via email.

If you wish to advertise in Beyond the Bale, refer to the advertising rate card.

Past issues

Past editions of Beyond the Bale are available below.