Current Issue
ISSUE 100 / September 2024
Beyond the Bale provides you with the latest information from AWI, the research and development (R&D) and marketing organisation for the Australian wool industry. On-farm articles in this edition include: New Woolmark+ roadmap to a nature positive future; Predicting success in artificial insemination; Top shearing talent at all-women’s workshop… and much more. Off-farm articles in this edition include: 60 years of value from the world famous Woolmark brand; AWI and Woolmark supporting Aussie wool in India; Three-time Olympic sprint champion backs Merino wool footwear... and much more.
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ON-FARM
Featured
AWI working for woolgrowers
AWI CEO John Roberts provides readers with an overview of how AWI is undertaking R&D and marketing to address some of the key issues faced by Australian woolgrowers.
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ON-FARM
Featured
Woolmark+ roadmap to nature positive future
AWI owned The Woolmark Company, have unveiled a comprehensive new roadmap, known as Woolmark+, designed to help woolgrowers and supply chain partners accelerate the wool industry’s transition towards a ‘nature positive’ future.
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ON-FARM
Featured
Predicting success in artificial insemination
New research has determined the critical factors that influence the probability of pregnancy following the laparoscopic artificial insemination (AI) of sheep.
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ON-FARM
Featured
Top shearing talent at all-women’s workshop
A shearing workshop held in May attended by an incredibly driven group of women demonstrated how a focus on shearing technique rather than shear power is enabling more and more women to join the industry and excel in it.
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OFF-FARM
Featured
60 years of value from the Woolmark brand
The world famous Woolmark brand – owned by Australian woolgrowers – this year marks its 60th anniversary. The Woolmark logo’s enduring appeal continues to deliver significant returns to Australian woolgrowers through its use in the Woolmark Certification Program as well as marketing campaigns.
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OFF-FARM
Featured
Woolmark supporting Aussie wool in India
The Woolmark Company is flying the flag for Australian woolgrowers in India, one of the most important importers of Australian wool and now the most populous country in the world. Read on for a snapshot of some recent activities undertaken there.
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OFF-FARM
Featured
SuperNatural Runners step into the limelight
Circle Sportswear’s Merino wool SuperNatural Runners, which embody both performance and sustainability, were officially launched in Paris in the lead up to the Olympics. They have a very special ambassador: three-time Olympic champion Marie-José Pérec, a French sporting legend who lit the cauldron at the Paris Olympics in July.
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OFF-FARM
Featured
AWI advocacy for wool in the European Union
European Union (EU) regulatory proposals for environmental labelling on apparel products currently rate wool and other natural fibres poorly. It is critical that AWI continues to advocate EU policymakers amend the proposals before they become law, especially because other markets across the world could potentially adopt similar initiatives.
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OFF-FARM
Featured
Use the NWD to attract the highest price
All woolgrowers are being urged to complete the National Wool Declaration (NWD), as wool sold as Not Declared usually receives a discount. The NWD provides transparency to buyers and the whole supply chain and helps woolgrowers earn Premiums and/or avoid Discounts for their wool.
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OFF-FARM
Featured
Market intelligence report
The 2023/24 selling season has seen the EMI in AUD remain steady, with a small rise from 1126ac/clean kg at the start of the season to 1142ac/clean kg at season’s end.
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IN THIS ISSUE
Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
- kept up-to-date on AWI activities
- made aware of marketing initiatives and activities to increase the demand for Australian wool
- provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
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Past issues
Past editions of Beyond the Bale are available below.
