Welcome to Wool.com
An innovation hub for the woolgrowers of Australia
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From farm to fashion, the latest issue reports on initiatives to increase the on-farm profitability of Australian woolgrowers and increase the demand for Australian wool.
AWI has a range of drought planning, management and recovery resources available for woolgrowers going into, enduring and recovering from drought.
AWI shareholders have today endorsed all changes to the AWI Constitution related to the implementation of the Review of Performance recommendations and have elected two new directors to the AWI board.
The AWI 2018 Review of Performance Implementation Portal has been developed to report to woolgrowers up to date implementation progress of the 82 recommendations included in the independent Review of Performance report.
Knowledge, tools and practices to help woolgrowers looking to improve whole-farm profitability, productivity and sustainability.
Get in touch with your local grower network and stay up-to-date with new ideas, continuing education and the adoption of best practice.
AWI's technical team, via The Woolmark Company, develops new product ranges in collaboration with supply chain partners, brands and marketing teams.
Explore the most recent case studies showcasing AWI’s consumer marketing campaigns and brand collaborations.
Bookmark Articles
Recommended Media Releases
Personalised Content
Market Intelligence
Australia's best-of-the-best shearers and woolhandlers from across the country migrate to Dubbo to represent their home states at the National Shearing and Wool Handling Championships of 2019. We speak to trainers and competitors on the ground about their commitment to producing world-class wool harvesting standards and the prospects of recognising shearing as a sport in Australia.
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Submit your questions, comments and feedback to Australian Wool Innovation via our online contact form.
