Welcome to Wool.com
An innovation hub for the woolgrowers of Australia
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This 2020/21 Annual Operating Plan (AOP) is the second of the three-year strategic period 2019-2022 which provides a blueprint outlining AWI’s objectives with clear deliverables.
As COVID-19 spreads throughout Australia, woolgrowers should be proactive and put plans in place to ensure that their farming operations, staff and contractors, family and friends are as protected as possible.
From farm to fashion, the latest issue reports on initiatives to increase the on-farm profitability of Australian woolgrowers and increase the demand for Australian wool.
Here is information about bushfire preparation and recovery for livestock.
AWI has a range of drought planning, management and recovery resources available for woolgrowers going into, enduring and recovering from drought.
The final report from the Wool Selling Systems Review (WSSR) panel is available for download here.
The AWI 2018 Review of Performance Implementation Portal has been developed to report to woolgrowers up to date implementation progress of the 82 recommendations included in the independent Review of Performance report.
Knowledge, tools and practices to help woolgrowers looking to improve whole-farm profitability, productivity and sustainability.
Get in touch with your local grower network and stay up-to-date with new ideas, continuing education and the adoption of best practice.
AWI's technical team, via The Woolmark Company, develops new product ranges in collaboration with supply chain partners, brands and marketing teams.
Bookmark Articles
Recommended Media Releases
Personalised Content
Market Intelligence
What’s around the corner for wool marketing? In an altered reality, hear about the roles that commuting, Amazon, Prada and online shopping will play in marketing Australian wool. AWI’s GM of Marketing Communications Laura Armstrong takes us past the doom and gloom to better days ahead.
Read more
Woolmark Optim WR Jacket
The Woolmark Optim WR Jacket has been produced especially for woolgrowers, to enable wool levy payers to experience the benefits of Merino wool in an innovative way. The unique, high performance fabric is wind and water resistant and made from 100 per cent Australian Merino wool.
Available for purchase online in six different colour combinations, the Woolmark Optim WR Jacket is just $185 for wool levy payers.
Submit your questions, comments and feedback to Australian Wool Innovation via our online contact form.
