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Market Intelligence

Australian Wool Innovation provides various information services to its partners and woolgrowers. By undertaking a broad review of the global market for wool and competitor fibres, we are able to provide wool production forecasting, retail and trade market reports, consumer insights and trend monitoring, along with fibre market research.

We provide tangible economic value for our stakeholders. This section also contains weekly wool price reports as well as monthly market intelligence reviews.

As part of the AWI Wool Production Forecasting Committee, we also aim to provide the best possible estimates of future sheep numbers for the Australian wool production pipeline. This is done by producing consensus based authoritative forecasts of Australian wool production tri-annually.


In a new initiative, AWI is sending wool prices and market intelligence direct to woolgrowers’ mobile phones.

Woolgrowers receive the latest movements in the EMI in a simple text message (see left image), including a link to a full price report that provides more detail about price movements (see right image).


If you would like to subscribe to the free SMS service, visit where you will be asked to input your name and the mobile phone number to receive the SMS.

You can unsubscribe from the service at any time by replying to the AWI SMS message.