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The Yarn Podcast

Wool marketing 101 

Episode 285 - May 18, 2026
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Opinions about how to market the world’s greatest natural fibre are not hard to find, however listening to the person actually in charge is very enlightening. Laura Armstrong, the Head of Demand Creation at Australian Wool Innovation/Woolmark explains how wool is promoted in an age of the digital marketplace, influencers and social media.
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