Skip to main content

Your internet browser is out of date and not supported by this website. For the best viewing experience on wool.com, please update your browser to one of the options below.

Mozilla Firefox Google Chrome Safari Microsoft Edge
AWEX EMI 1723 -62
Micron 17 2533n -60
Micron 18 2377 -78
Micron 19 2145 -79
Micron 20 1872 -74
Micron 21 1745 -68
Micron 22 1718n -
Micron 26 908n -77
Micron 28 695 -52
Micron 30 650 -50
Micron 16.5 2575 -40
MCar 1064 -37

The Yarn Podcast

Wool marketing 101 

Episode 285 - May 18, 2026
Download on the App Store Download on the App Store
Opinions about how to market the world’s greatest natural fibre are not hard to find, however listening to the person actually in charge is very enlightening. Laura Armstrong, the Head of Demand Creation at Australian Wool Innovation/Woolmark explains how wool is promoted in an age of the digital marketplace, influencers and social media.
Grower Tools Flyboss WormBoss liceboss Timerite
Legal Contact Us Careers About AWI
Legal Contact Us Careers About AWI

Sitemap

On-Farm Research

Analgesia and Anaesthesia Footrot Foot and Mouth Disease (FMD) facts and resources Parasite Management AWI Flystrike Extension Program Latest Flystrike Publications Current Flystrike Research Breech Modification Procedures Breeding and Selection for Flystrike Resistance Past Flystrike Prevention RD&E Updates Causal Web of Ovine Breech Flystrike Managing Chemical Resistance Flystrike Management Practices Education, Extension and Promotion Ewe Nutrition Best Practice Management Courses Feedbase Options Joining Lambing Dung Beetles Weaning Wool Harvesting Innovation Artificial Breeding Genetic Evaluation Merino Lifetime Productivity Biodiversity Soil Water Artificial Intelligence Farmers to Founders Rabbits Wild Dog Exclusion Fencing Wild Dogs, Foxes & Pigs Fibre Advocacy Wool and the Environment Richard Daugherty, ‘Balala’, New England Colin Seis, 'Winona', Central Tablelands Charlie and Anne Maslin, 'Gunningrah', Monaro Charles Massy, 'Severn Park', Monaro Tim Wright, 'Lana', Uralla Natural Capital Accounting Regenerative Techniques and Benefits Call For Proposals Genetics Training and Education Ongoing R&D

Training & Extension

Picking Performing Ewes AWI Repro Masterclass AWI Grower Extension Networks AWI Practical Workshops Shearing Shed Design Shed Safety Signage Kit Shearing Shed Safety Sheep Yards Modular sheep delivery unit to eliminate catch and drag Training Resources for Shearers & Woolhandlers Training Courses Clip Preparation Market Transparency Post-Farm Biosecurity Competitions and Support Best practice preparation for shearing Lifetime Ewe Management School Merino Wether Competitions AWI Breeding Leadership Nuffield Scholarship Australian Rural Leadership Program Australian Wool Education Trust Making More From Sheep Stockmanship and Merino Visual Classing Workshop Material Bestprac Woolgrowers & COVID-19 Drought Resources Bushfires - Livestock Safety and Recovery Flood Recovery Resources Grower Menu Wool Harvesting Resources Hub

Market Intelligence

Weekly Price Reports Monthly Market Reports Wool Production Forecasts Sheep Numbers By State

News & Events

Industry News In the Shops In the Shops Archive The Yarn Podcast Events The Broader View Beyond the Bale Out and About

Sustainability

Woolmark+ Australian Wool Insetting Program

Woolmark Bale Stencil

About AWI

Governance Publications Board of Directors AWI Board Director Nomination Process Consultation AWI History Culture & Values Statutory Obligations Become a Shareholder Annual Reports 2021 Review of Performance 2018 Review of Performance ANAO Recommendations

Contact Us

AWI Offices Contact Form AWI Sponsorship Application

Careers

REDA FROM SHEEP TO SHOP INTERNSHIP 2027 Internship Request Form Graduate Training Program Careers

Legal

Market Disclaimer Copyright Event Terms & Conditions Terms & Conditions Privacy Policy Cookies

IWTO Congress 2025 Lille, France

IWTO Congress 2026 Dalang China

Subscribe

Flock to Baggy Green

Land

Feed On Offer Pastures

Woolpoll 2024

WoolPoll Panel