Welcome to Australian Wool Innovation, a hub for the woolgrowers of Australia.
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The Yarn Podcast
AWI’s new CEO Bryan Fry
Episode 284 - April 30, 2026
The research, development and marketing body for Australian wool has a new Chief Executive Officer. Bryan Fry has great experience in marketing premium Australian produce and is looking forward to driving demand for our premium natural fibre together with finding productive gains on farm for the woolgrowers that fund AWI/Woolmark.