Skip to main content

Your internet browser is out of date and not supported by this website. For the best viewing experience on wool.com, please update your browser to one of the options below.

AWEX EMI 1521 +17
Micron 17 2096 +37
Micron 18 1990 +10
Micron 19 1871 +7
Micron 20 1828 +13
Micron 21 1819 +13
Micron 25 854 -3
Micron 26 762 +3
Micron 28 666 +1
Micron 30 575 -5
Micron 32 442 -3
Micron 16.5 2138 +24
MCar 759 +14

Persistence of wool marketing

Episode 134 - July 9, 2020

What’s around the corner for wool marketing? In an altered reality, hear about the roles that commuting, Amazon, Prada and online shopping will play in marketing Australian wool.

AWI’s GM of Marketing Communications Laura Armstrong takes us past the doom and gloom to better days ahead.