Skip to main content

Your internet browser is out of date and not supported by this website. For the best viewing experience on wool.com, please update your browser to one of the options below.

AWEX EMI 1873 -28
Micron 17 2542 -49
Micron 18 2455 -40
Micron 19 2269 -29
Micron 20 2131 -20
Micron 21 2097 -17
Micron 26 1090 -50
Micron 28 790 -42
Micron 16.5 2580 -38
MCar 1138 -24

Persistence of wool marketing

Episode 134 - July 9, 2020

What’s around the corner for wool marketing? In an altered reality, hear about the roles that commuting, Amazon, Prada and online shopping will play in marketing Australian wool.

AWI’s GM of Marketing Communications Laura Armstrong takes us past the doom and gloom to better days ahead.