Skip to main content

Your internet browser is out of date and not supported by this website. For the best viewing experience on wool.com, please update your browser to one of the options below.

Mozilla Firefox Google Chrome Safari Microsoft Edge
AWEX EMI 1857 -21
Micron 17 2599 -32
Micron 18 2498 -34
Micron 19 2282 -30
Micron 20 2069 -30
Micron 21 1971 -48
Micron 28 861 -9
Micron 16.5 2632 -45
MCar 1085 +4

The Yarn Podcast

Persistence of wool marketing

Episode 134 - July 9, 2020
Download on the App Store Download on the App Store

What’s around the corner for wool marketing? In an altered reality, hear about the roles that commuting, Amazon, Prada and online shopping will play in marketing Australian wool.

AWI’s GM of Marketing Communications Laura Armstrong takes us past the doom and gloom to better days ahead.

Grower Tools Flyboss WormBoss liceboss Timerite
Legal Contact Us Careers About AWI
Legal Contact Us Careers About AWI

Sitemap

On-Farm Research

Analgesia and Anaesthesia Footrot Foot and Mouth Disease (FMD) facts and resources Parasite Management AWI Flystrike Extension Program Latest Flystrike Publications Current Flystrike Research Breech Modification Procedures Breeding and Selection for Flystrike Resistance Past Flystrike Prevention RD&E Updates Causal Web of Ovine Breech Flystrike Managing Chemical Resistance Flystrike Management Practices Education, Extension and Promotion Ewe Nutrition Best Practice Management Courses Feedbase Options Joining Lambing Dung Beetles Weaning Wool Harvesting Innovation Artificial Breeding Genetic Evaluation Merino Lifetime Productivity Biodiversity Soil Water Artificial Intelligence Farmers to Founders Rabbits Wild Dog Exclusion Fencing Wild Dogs, Foxes & Pigs Fibre Advocacy Wool and the Environment Richard Daugherty, ‘Balala’, New England Colin Seis, 'Winona', Central Tablelands Charlie and Anne Maslin, 'Gunningrah', Monaro Charles Massy, 'Severn Park', Monaro Tim Wright, 'Lana', Uralla Natural Capital Accounting Regenerative Techniques and Benefits Call For Proposals Genetics Training and Education Ongoing R&D

Training & Extension

Picking Performing Ewes AWI Repro Masterclass AWI Grower Extension Networks AWI Practical Workshops Shearing Shed Design Shed Safety Signage Kit Shearing Shed Safety Sheep Yards Modular sheep delivery unit to eliminate catch and drag Training Resources for Shearers & Woolhandlers Training Courses Clip Preparation Market Transparency Post-Farm Biosecurity Competitions and Support Best practice preparation for shearing Lifetime Ewe Management School Merino Wether Competitions AWI Breeding Leadership Nuffield Scholarship Australian Rural Leadership Program Australian Wool Education Trust Making More From Sheep Stockmanship and Merino Visual Classing Workshop Material Bestprac Woolgrowers & COVID-19 Drought Resources Bushfires - Livestock Safety and Recovery Flood Recovery Resources Grower Menu Wool Harvesting Resources Hub

Market Intelligence

Weekly Price Reports Monthly Market Reports Wool Production Forecasts Sheep Numbers By State

News & Events

Industry News In the Shops In the Shops Archive The Yarn Podcast Events The Broader View Beyond the Bale Out and About

Sustainability

Woolmark+ Australian Wool Insetting Program

Woolmark Bale Stencil

About AWI

Governance Publications Board of Directors AWI Board Director Nomination Process Consultation AWI History Culture & Values Statutory Obligations Become a Shareholder Annual Reports 2021 Review of Performance 2018 Review of Performance ANAO Recommendations

Contact Us

AWI Offices Contact Form AWI Sponsorship Application

Careers

REDA FROM SHEEP TO SHOP INTERNSHIP 2027 Internship Request Form Graduate Training Program Careers

Legal

Market Disclaimer Copyright Event Terms & Conditions Terms & Conditions Privacy Policy Cookies

IWTO Congress 2025 Lille, France

IWTO Congress 2026 Dalang China

Subscribe

Flock to Baggy Green

Land

Feed On Offer Pastures

Woolpoll 2024

WoolPoll Panel