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AWEX EMI 1130 -5
Micron 17 1682 -1
Micron 18 1504 -
Micron 19 1393 +1
Micron 20 1338 -7
Micron 21 1286 -21
Micron 22 1276 -29
Micron 25 716n +17
Micron 26 518 +13
Micron 28 355 -2
Micron 30 328 +3
Micron 32 285 +3
MCar 721 -1

Beyond
thebale

Beyond the Bale is Australian Wool Innovation’s quarterly magazine for AWI shareholders, other wool levy payers and wool industry stakeholders.

SUBSCRIBE HERE TO RECEIVE EACH NEW EDITION OF THE MAGAZINE FREE VIA EMAIL.

Current Issue

ISSUE 98 / March 2024

Articles in this edition include: Helping the industry attract and retain shearers and wool handlers; Winning With Weaners workshop lifts performance; New AWI-funded research to trap sheep blowflies; Wrinkle expression in the Merino Lifetime Productivity project; New AWI-funded study backs wool for ‘stop-go’ sports; Latest marketing campaign in China goes green; What is a joint marketing campaign? Case study: Hudson’s Bay in Canada; Market intelligence report: wool production, prices and exports; Use the National Wool Declaration to attract the highest price; Market insights: Mixed performances in the luxury sector... and much more.

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ON-FARM
Featured

AWI Working for Woolgrowers

AWI CEO John Roberts provides readers with an overview of how AWI is undertaking R&D and marketing to address some of the key issues faced by Australian woolgrowers.
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ON-FARM
Featured

Winning With Weaners lifts performance

AWI’s ‘Winning With Weaners’ workshop helps woolgrowers identify key management strategies to improve the lifetime performance of their Merino weaners.
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ON-FARM
Featured

New research to trap the sheep blowfly

A new three-year project aims to develop a more effective and potent way of trapping sheep blowflies so that blowfly populations can be suppressed in wool-growing areas of Australia, thereby reducing the incidence of flystrike.
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ON-FARM
Featured

Wrinkle expression in the MLP project

As the Merino Lifetime Productivity (MLP) project approaches completion, we can increasingly use this valuable industry resource to answer a range of questions relevant to Merino sheep producers. In this article we use the MLP project data to explore how Australian Sheep Breeding Values for breech wrinkle relate to actual raw measurements or scores on farm.
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OFF-FARM
Featured

New study backs wool for ‘stop-go’ sports

A new AWI-funded study provides the scientific proof to sports brands and consumers that 100% natural wool fabrics provide better thermal comfort than other natural and synthetic fabrics during outdoor ‘stop-go’ sporting activities, especially during the resting phases when the potential for chilling is greatest.
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OFF-FARM
Featured

Marketing in China goes green

The Autumn/Winter marketing campaign of AWI subsidiary The Woolmark Company in China last year utilised proven strategies that highlighted the eco-credentials of Merino wool to consumers and helped leading brands increase the sales of their wool products.
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OFF-FARM
Featured

Hudson’s Bay marketing campaign in Canada

To increase sales of Merino wool products in Canada, The Woolmark Company last year partnered with iconic luxury retailer Hudson’s Bay to carry out a successful marketing campaign that combined multiple digital and traditional marketing channels. Here we provide an in-depth look at the project, to provide readers with an example of all the elements typical of a collaborative marketing campaign involving The Woolmark Company.
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OFF-FARM
Featured

Market intelligence report

The first seven months of the 2023/24 selling season saw the EMI in AUD increase by 4% from 1126ac/clean kg to be 1171ac/clean kg by 1 February 2024.
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OFF-FARM
Featured

Use the NWD to attract the highest price

All woolgrowers are being urged to complete the National Wool Declaration (NWD), as wool sold as Not Declared receives a discount across a broad range of microns. More than a quarter of wool sold at auction continues to be Not Declared and receives a discount. The NWD is easy to complete and provides transparency to the whole supply chain.
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OFF-FARM
Featured

Mixed performances in the luxury sector

AWI Global Strategic Advisor Peter Ackroyd reports on mixed performances at the luxury end of the market. Mr Ackroyd is a former President of the International Wool Textile Organisation and is Chief Operating Officer of the Campaign for Wool.
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IN THIS ISSUE

Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
  • kept up-to-date on AWI activities
  • made aware of marketing initiatives and activities to increase the demand for Australian wool
  • provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.

Subscribe here to receive each new edition of the magazine free via email.

If you wish to advertise in Beyond the Bale, refer to the advertising rate card.

Past issues

Past issues of Beyond the Bale are available via the links below.