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Welcome to

An innovation hub for the woolgrowers of Australia

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14.01.2022 Source: AWEX
AWEX EMI 1389 +31
Micron 17 2495 +61
Micron 18 2124 +49
Micron 19 1719 +37
Micron 20 1441 +58
Micron 21 1363 +52
Micron 22 1336n +29
Micron 26 750n +10
Micron 28 432 +17
Micron 30 380 +12
Micron 32 260 +20
MCar 946 +15
Stakeholder Consultation
AWI believes to be effective, accountable and productive, good consultation is essential. We can do this best when we are well informed, when we have consulted and engaged with our levy payers and industry stakeholders and when we work together.


AWI Stakeholders

As the research, development and marketing organisation for the Australian wool industry, AWI works in partnership with a wide range of stakeholders along the supply chain - from woolgrowers to consumers.

  • Woolgrowers
  • Woolgrower representative groups (national and state)
  • State Farming Organisations
  • Government (federal, state and international)
  • Domestic supply chain representative groups
  • Research and development vendors
  • Retailers and brands
  • Fashion designers
  • Manufacturers and supply-chain partners
  • Animal welfare organisations

AWI implements a comprehensive planning and consultation cycle across its portfolios to ensure two-way dialogue with stakeholders and enable AWI to work with partners in developing its activities. While AWI consults a range of stakeholders, engagement with woolgrowers is a key priority.

AWI engages stakeholders in a number of ways including:

  • Regular meetings with woolgrower representative bodies and key processors
  • Forums with woolgrowers in wool producing areas
  • Trade and retail partner consultation forums
  • Retailer and brand workshops and roadshows
  • Woolmark licensee workshops and meetings
  • Meetings with manufacturers and media partners in key markets
  • Publications such as the quarterly Beyond the Bale magazine, AWI's online newsletter and the AWI website.

AWI’s consultation model, developed with industry endorsement, enables AWI to ascertain the key R&D and marketing priorities of woolgrowers and industry. It has two key forums through which AWI formally consults and engages with woolgrower representative groups.

AWI’s Woolgrower Industry Consultation Panel (WICP) has seven members from national woolgrower representative organisations, is led by an independent chair, and also includes representatives from the Department of Agriculture, Water and the Environment (DAWE) and AWI. Since July 2020 the independent chair has been Lyndsey Douglas. The purpose of this forum is to ensure a clear two-way consultation between AWI and organisational representatives through to woolgrowers. WICP meetings were held four times during 2020/21.

The second forum, the AWI Woolgrower Consultation Group (WCG) is a broader group comprising 28 representatives of state and regional production-based woolgrower groups, as well as the members of the WICP. The WCG meets at least once a year to coincide with key dates in AWI’s planning cycle, enabling industry feedback to be considered in the company’s decision-making. However, in 2020 the WCG met more frequently (some online due to the current COVID-19 social distancing guidelines) because the WCG was the principal oversight body for delivering the 10-year strategic plan for woolgrowers – Wool 2030.

The Terms of Reference for the AWI Woolgrower Industry Consultation Panel (WICP) and the broader group of the AWI Woolgrower Consultation Group (WCG) can be found here.

WICP Members


WCG Members:

  • WICP Chair: Lyndsey Douglas 
  • AgForce Queensland: Alan Rae
  • ASHEEP: Dave Vandenberghe 
  • Australian Association of Stud Merino Breeders: Max Wilson 
  • Australian Dohne Breeders Society: John Nadin
  • Australian Superfine Wool Growers' Association: Danny Picker & Neil Carey 
  • Birchip Cropping Group: John Ferrier
  • Broad Wool rep: Nicholas Cole
  • Commercial Merino Ewe Competitions Association: Tom Kirk
  • Flinders Ranges Merino: Geoff Power
  • Liebe Group: Alex Keamy
  • LivestockSA: Joe Keynes
  • Mallee Sustainable Farming Group: Tim O’Halloran
  • MerinoLink: Michael Field 
  • Monaro Farming Systems (MFS): John Murdoch
  • NSW Farmers Association: Emma Turner
  • NSW Stud Merino Breeders' Association: Drew Chapman
  • Pastoralists & Graziers Association of Western Australia: Chris Patmore
  • Queensland Merino Stud Sheepbreeders Association: Max Wilson 
  • SA Stud Merino Sheepbreeders Association: Nick Wadlow
  • Stud Merino Breeders Association of Tasmania: Luke Rapley 
  • Stud Merino Breeders' Association of WA: Scott Pickering
  • SuperBorders: Malcolm Starritt
  • Tasmanian Farmers & Graziers Association: Simon Cameron 
  • Victorian Farmers Federation: James Kirkpatrick
  • Victorian Stud Merino Sheep Breeders Association: Alan Harris
  • Western Australian Farmers Federation: Steve McGuire
  • WICP Members – Current (7 members)
  • WoolProducers Australia: Ed Storey
  • Department of Agriculture representative Department of Agriculture, Water, and the Environment (DAWE).
  • Two AWI Board representatives

WICP meetings are held three times per year and the WCG workshop is held at least once a year to coincide with key dates in AWI’s planning cycle, enabling industry feedback to be considered in the company’s decision-making. In 2020, the WCG met more frequently as this consultation group was the principal oversight body for delivering ‘Wool 2030 – A strategic plan for Australian woolgrowers’.

Woolgrowers wanting to provide feedback through the WICP or WCG are encouraged to contact their member organisation.

AWI established the Animal Welfare Forum in 2009 as a forum for engaging key animal welfare organisations and researchers on sheep welfare issues.

The Animal Welfare Forum includes key stakeholders in animal health and welfare: RSPCA Australia; the Australian Veterinary Association (AVA); researchers from CSIRO and Melbourne and Sydney Universities; Animals Australia; Humane Society international – Australia; Four Paws Australia and long-standing Animal Welfare advocates.

The Animal Welfare Forum meets annually and allows for robust and open dialogue between parties on issues of importance to sheep health and welfare

Woolgrowers vote at “WoolPoll” every three years on the amount of levy they will pay for the next three-year period for research, development and marketing activities, and the direction in which levies will be invested.

This is an independent poll and is conducted in accordance with Commonwealth Government regulations (Wool Services Privatisation (Wool Levy Poll) Regulations 2003).

Anyone who has paid at least $100 worth of wool levies over the past three years is eligible to vote.

Voting is done two ways either online or by mail and will take place from 13th September to 5th November 2021.

The levy rate that receives the most votes is recommended to the Federal Minister for Agriculture and reflected in relevant primary industries excise legislation.

The outcome of the poll also forms the basis of AWI's Strategic Plan, which outlines the key investment priorities and activities for the next three years. The plan is based on woolgrower and government priorities for expenditure, which AWI seeks through a robust consultation process during development of the plan.

The 2021 WoolPoll Panel Terms of reference can be found here.

AWI has regular and informal discussions and meetings with government officials on a range of issues. AWI aims to work productively with Federal and state government stakeholders to ensure a sufficient understanding of the wool industry, AWI priorities, and outcomes of AWI’s investments, and to ensure statutory compliance.

AWI also meets with the DAWE on an annual basis to ensure AWI is compliant with the requirements of the Statutory Funding Agreement (SFA). A new ten-year SFA was agreed with the Commonwealth Government in October 2020.


AWI Business Cycle

AWI operates on a Triennial Business Cycle. The current (2019/20 - 2021/22) cycle started on 1 July 2019 with the implementation of the 2019/20 - 2021/22 Strategic Plan. The following outlines the activities and processes which underpin AWI's operations throughout the Triennial Business Cycle.

The Strategic Plan outlines AWI's strategic direction and targets for the strategic period (2019/20 - 2021/22). AWI will report against these targets through its extensive reporting mechanisms including the AWI Woolgrower Industry Consultation Panel, the AWI Woolgrower Consultation Group, the Annual Report and Beyond the Bale.

In drafting the Strategic Plan, AWI consulted widely with woolgrowers and their representatives to ensure industry views and priorities were incorporated into the final plan. This included a Strategic Planning workshop on 30 January 2019 attended by woolgrower representatives from 25 groups.

Prior to WoolPoll, an independent Review of Performance assesses AWI’s performance against the Strategic Plan, relevant Annual Operating Plans, compliance with the Statutory Funding Agreement and general overview of operations.

In October 2020 AWI and the Commonwealth agreed to a new ten-year funding agreement - the Statutory Funding Agreement - that governs AWI's expenditure and operations for the following ten-year period from 2020 to 2030.

Based on the three-year Strategic Plan, every year AWI develops an Annual Operating Plan which outlines the activities and investments to be made over the next year. AWI consults with industry to ensure their views are incorporated into the plan.

From time to time the Commonwealth may request AWI to commission an independent Review of Performance (no more often than once every three years) to assess its performance against the Performance Principles outlined in the Statutory Funding Agreement. The Performance Review usually precedes WoolPoll.

Woolgrowers vote at WoolPoll every three years on the amount of levy they will pay for the next three-year period for research, development and marketing activities, and the direction in which levies will be invested. Woolgrowers can consider the results of the independent Review of Performance when making their levy decision at WoolPoll.

AWI Strategic Plan 2019/20-2021/22

In consultation with stakeholders, AWI developed its Strategic Plan for 2019/20 to 2021/22. The purpose of the Plan is to outline AWI's key investment priorities in research, development and marketing for the three years from 1 July 2019. In the lead up to the next WoolPoll, AWI will be measured against the targets set out in the Plan, through the independent Review of Performance.


Strategic Plan 2019/20 to 2021/22 Revised Targets - November

Due to the ramification of COVID-19 and the fall in the Eastern Market Indicator coupled with the drought induced wool decline, AWI has adjusted some of programs targets in the 3-year strategic plan. These factors have led to a reduction in budget that prompted AWI to change or amend some program targets.

These changes are clearly reflected in the complementary document which just highlights the program targets that has been changed. Achieving these program targets will enable AWI to meet the key investment priorities and continue AWI’s work towards providing returns to the woolgrowers.


AWI Annual Operation Plan 2021/22

The 2021/22 Annual Operating Plan outlines AWI’s main investment activities consistent with the strategic intent of the organisation as set out in its 2019/20 to 2021/22 Strategic Plan. This Annual Operating Plan is the third of the three-year strategic period.


Annual Operating Plan 2020/21 Updated - November

Due to the impacts of COVID-19, the AWI Board and Management have agreed to work on an agile budget model for 2020/21. This report will be first of potentially four quarterly Budgets/Operating plans as we work through the financial and operational implications of the pandemic.

The first updated 2020/21 Annual Operating Plan in November incorporates the latest financial and operational implications of the pandemic.


AWI Annual Operation Plan 2020/21 - July

This 2020/21 Annual Operating Plan is the second of the three-year strategic period 2019-2022 which provides a blueprint outlining AWI’s objectives with clear deliverables. In demonstrating value to Australian woolgrowers, the investment targets and measurement metrics set out in this plan are wherever possible an annualised subset of the three-year targets in AWI’s Strategic Plan.

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