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Stakeholder consultation

AWI believes to be effective, accountable and productive, good consultation is essential. We can do this best when we are well informed, when we have consulted and engaged with our levy payers and industry stakeholders and when we work together.

AWI STRATEGIC PLAN 2019/20-2021/22

In consultation with stakeholders, AWI has developed its Strategic Plan for 2019/20 to 2021/22. The purpose of the Plan is to outline AWI's key investment priorities in research, development and marketing for the three years from 1 July 2019. In the lead up to the next WoolPoll, AWI will be measured against the targets set out in the Plan, through the independent Review of Performance.

In the months leading up to the release of the Strategic Plan on 21 June 2019, and as part of its development process, AWI released drafts of the Strategic Plan on this website for woolgrowers and representative groups to review. AWI appreciates the time that woolgrowers and representative groups took in reviewing the Plan and providing feedback to AWI.

Download the AWI Strategic Plan 2019/20 to 2021/22 (PDF 7.72MB).

AWI media release (24 June 2019): Traceability, consultation, measurement and evaluation key strategic priorities for AWI

AWI stakeholders

As the research, development and marketing organisation for the Australian wool industry, AWI works in partnership with a wide range of stakeholders along the supply chain - from woolgrowers to consumers.

AWI's key stakeholders include:

  • Woolgrowers
  • Woolgrower representative groups (national and state)
  • State Farming Organisations
  • Government (federal, state and international)
  • Domestic supply-chain representative groups
  • Research and development vendors
  • Retailers and brands
  • Fashion designers
  • Manufacturers and supply-chain partners
  • Animal welfare organisations

How AWI engages with stakeholders

AWI implements a comprehensive planning and consultation cycle (PDF 67Kb) across its portfolios to ensure two-way dialogue with stakeholders and enable AWI to work with partners in developing its activities. While AWI consults a range of stakeholders, engagement with woolgrowers (AWI shareholders) is a key priority.

AWI engages stakeholders in a number of ways including:

  • Regular meetings with woolgrower representative bodies and key processors
  • Forums with woolgrowers in wool producing areas
  • Trade and retail partner consultation forums
  • Retailer and brand workshops and roadshows
  • Woolmark licensee workshops and meetings
  • Meetings with manufacturers and media partners in key markets
  • Publications such as the quarterly Beyond
  • the Bale magazine, AWI's online newsletter and the AWI website.


It is important for AWI to regularly consult with woolgrower representative bodies to seek feedback on their member priorities for research, development and marketing, and to support their knowledge of AWI activities and performance.

AWI established the AWI Woolgrower Industry Consultative Committee (ICC) in 2010 to formally consult key woolgrower representative organisations. The ICC has served an important business purpose enabling AWI to formally consult with woolgrower representative groups, identify woolgrower priorities, and report on our activities.

Since late 2018, we have reviewed our consultation arrangements. We have considered feedback we have received, including from the various workshops and submissions from industry over the past few years.

This feedback has been invaluable to the development of our new consultation model, which strikes a balanced position, meeting the expectations of woolgrowers, woolgrower representative groups, government and AWI’s business needs.

Our objective was to create a consultation model with a clearly defined purpose. We sought to ensure the model was inclusive of more groups, to bring feedback from the varied regional and organisational perspectives, while ensuring there was a core group that AWI could engage more regularly on more specific issues.

As such, the new model has two key consultation forums: a core group of the AWI Woolgrower Industry Consultation Panel (WICP) and a broader group of the AWI Woolgrower Consultation Group (WCG).

The Terms of Reference for the WICP and WCG can be found here.

Membership of the WICP:

Membership of the WCG will be finalised at the first meeting of the WICP on 2 September 2019.

WICP meetings are held three times per year and the WCG workshop is held once a year to coincide with key dates in AWI’s planning cycle, enabling industry feedback to be considered in the company’s decision-making.

Meeting dates for the WICP and WCG are expected to be:

2019: 2 September (WICP), 15 November (WCG)

2020: 4 March (WICP), 7 May (WICP), 30 September (WICP), TBC – (WCG)

Woolgrowers wanting to provide feedback through the WICP or WCG are encouraged to contact their member organisation.

View briefing packs, presentations and records from AWI’s formal consultation meetings with grower representative groups:

June 2019

ICC Meeting Record (PDF 6.7 Mb)

Briefing pack (PDF 204Kb)

January 2019 Strategic Planning Workshop

  1. Meeting Summary
  2. On-farm research for woolgrower profitability - Dr Jane Littlejohn
  3. Product innovation and supply chain education extension - Julie Davies
  4. Marketing wool to the world - Laura Armstrong
  5. Digital innovations - Damien Madden
  6. Communications and Stakeholder Engagement - Nigel Gosse and Elissa Lewis
  7. Services and extension for woolgrowers - Stephen Feighan
  8. Measuring the success of the new plan - Tracy Marshall

October 2018

ICC Meeting Record (PDF 96Kb)

Briefing pack (PDF 7.3Mb)

AWI presentation – Marketing update (338Mb)

AWI presentation – WoolQ update (2Mb)

June 2018

ICC Meeting Record (PDF 2Mb)

Briefing pack (PDF 4Mb)

February 2018

ICC Meeting Record (PDF 7Mb)

Briefing Pack (PDF 65Kb)

Animal Welfare Forum

AWI established the Animal Welfare Forum in 2009 as a forum for engaging key animal welfare organisations and researchers on sheep welfare issues.

The Animal Welfare Forum includes key stakeholders in animal health and welfare: RSPCA Australia; the Australian Veterinary Association (AVA); researchers from CSIRO and Melbourne and Sydney Universities; Animals Australia; Humane Society international – Australia; Four Paws Australia and long-standing Animal Welfare advocates.

The Animal Welfare Forum meets annually and allows for robust and open dialogue between parties on issues of importance to sheep health and welfare.