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Stakeholder consultation

AWI Strategic Plan 2016/17 to 2018/19

In consultation with stakeholders, AWI has developed its Strategic Plan for 2016/17 to 2018/19. The purpose of the Plan is to outline AWI's key investment priorities in research, development and marketing for the three years from 1 July 2016. In the lead up to the next WoolPoll, AWI will be measured against the targets set out in the Plan, through the independent Review of Performance.

In the three-months leading up to the release of the Strategic Plan on 1 July 2016, and as part of its development process, AWI released drafts of the Strategic Plan on this website for woolgrowers and representative groups to review. AWI appreciates the time that woolgrowers and representative groups took in reviewing the Plan and providing feedback to AWI.

Download the AWI Strategic Plan 2016/17-2018/19 (PDF 4MB) or view the interactive online version.

AWI stakeholders

As the research, development and marketing organisation for the Australian wool industry, AWI works in partnership with a wide range of stakeholders along the supply chain - from woolgrowers to consumers.

AWI's key stakeholders include:

  • Woolgrowers
  • Woolgrower representative groups (national and state)
  • State Farming Organisations
  • Government (federal, state and international)
  • Domestic supply-chain representative groups
  • Research and development vendors
  • Retailers and brands
  • Fashion designers
  • Manufacturers and supply-chain partners
  • Animal welfare organisations

How AWI consults with stakeholders

AWI implements a comprehensive planning and consultation cycle (PDF 67Kb) across its portfolios to ensure two-way dialogue with stakeholders and enable AWI to work with partners in developing its activities. While AWI consults a range of stakeholders, engagement with woolgrowers (AWI shareholders) is a key priority.

AWI engages stakeholders in a number of ways including:

  • Bi-Annual Woolgrower Forums
  • Woolgrower Industry Consultative Committee meetings
  • Regular meetings with woolgrower representative bodies and key processors
  • Forums with woolgrowers in wool producing areas
  • Trade and retail partner consultation forums
  • Retailer and brand workshops and roadshows
  • Woolmark licensee workshops and meetings
  • Meetings with manufacturers and media partners in key markets
  • Publications such as the quarterly Beyond the Bale magazine, AWI's online newsletter and the AWI website.

Three of the more formal, regular consultation forums are:

AWI Woolgrower Industry Consultative Committee

AWI introduced the Woolgrower Industry Consultative Committee (ICC) in 2010 to formally and systematically engage with key woolgrower representative organisations.

The ICC's key role is to provide woolgrower input into AWI's business planning and priority-setting processes. The ICC also provides a forum for woolgrower representative organisations to provide feedback on issues relevant to AWI's research, development and marketing functions.

The ICC comprises the president or delegates of the following woolgrower representative organisations:

The Department of Agriculture and Water Resources is an observer of the ICC.

Records of the last ICC meeting can be found here.

Bi-annual Woolgrower Forum

The Bi-Annual Woolgrower Forum is an important forum for AWI to directly engage woolgrowers in its business planning activities.

Held at key periods in the business planning cycle, the key functions of the Bi-Annual Woolgrower Forum are to provide woolgrower advice on investment priorities, the development of AWI's Strategic and Annual Operating Plans and other industry issues.

Animal Welfare Forum

AWI established the Animal Welfare Forum in 2009 as a forum for engaging key animal welfare organisations and researchers on sheep welfare issues.

The Animal Welfare Forum includes key stakeholders in animal health and welfare: RSPCA Australia; the Australian Veterinary Association (AVA); researchers from CSIRO, and Melbourne and Sydney universities; Animals Australia; Compassion in World Farming; and Animal Liberation.

The Animal Welfare Forum meets twice per year and allows for robust and open dialogue between parties on issues of importance to sheep health and welfare.