Please wait...

Subscribe to AWI's free e-newsletters

Be informed of important news, events and action alerts

Stakeholder consultation

AWI STRATEGIC PLAN 2019/20-2021/22

In consultation with stakeholders, AWI has developed its Strategic Plan for 2019/20 to 2021/22. The purpose of the Plan is to outline AWI's key investment priorities in research, development and marketing for the three years from 1 July 2019. In the lead up to the next WoolPoll, AWI will be measured against the targets set out in the Plan, through the independent Review of Performance.

In the months leading up to the release of the Strategic Plan on 21 June 2019, and as part of its development process, AWI released drafts of the Strategic Plan on this website for woolgrowers and representative groups to review. AWI appreciates the time that woolgrowers and representative groups took in reviewing the Plan and providing feedback to AWI.

Download the AWI Strategic Plan 2019/20 to 2021/22 (PDF 7.72MB).

AWI media release (24 June 2019): Traceability, consultation, measurement and evaluation key strategic priorities for AWI


AWI recently commenced work on a new consultation model. The new model will include a range of activities with the aim of improving our consultative processes to address the recommendations of Ernst & Young’s review of AWI’s performance and meet woolgrower and government expectations.

AWI began work by hosting a workshop to seek feedback from 20 woolgrower representatives and a representative from the Commonwealth on elements to be included in the new model to deliver more effective, respectful and meaningful engagement with woolgrowers, in particular redefining AWI’s Woolgrower Industry Consultative Committee (ICC). The workshop group considered the principles that should underpin the new model, and a summary from the day can be accessed here.

AWI will draw on this feedback from the workshop to develop a new consultation model, with a view to rolling out the new model in 2019.

AWI stakeholders

As the research, development and marketing organisation for the Australian wool industry, AWI works in partnership with a wide range of stakeholders along the supply chain - from woolgrowers to consumers.

AWI's key stakeholders include:

  • Woolgrowers
  • Woolgrower representative groups (national and state)
  • State Farming Organisations
  • Government (federal, state and international)
  • Domestic supply-chain representative groups
  • Research and development vendors
  • Retailers and brands
  • Fashion designers
  • Manufacturers and supply-chain partners
  • Animal welfare organisations

How AWI consults with stakeholders

AWI implements a comprehensive planning and consultation cycle (PDF 67Kb) across its portfolios to ensure two-way dialogue with stakeholders and enable AWI to work with partners in developing its activities. While AWI consults a range of stakeholders, engagement with woolgrowers (AWI shareholders) is a key priority.

AWI engages stakeholders in a number of ways including:

  • Bi-Annual Woolgrower Forums
  • Woolgrower Industry Consultative Committee meetings
  • Regular meetings with woolgrower representative bodies and key processors
  • Forums with woolgrowers in wool producing areas
  • Trade and retail partner consultation forums
  • Retailer and brand workshops and roadshows
  • Woolmark licensee workshops and meetings
  • Meetings with manufacturers and media partners in key markets
  • Publications such as the quarterly Beyond the Bale magazine, AWI's online newsletter and the AWI website.

Three of the more formal, regular consultation forums are:

AWI Woolgrower Industry Consultative Committee

AWI introduced the Woolgrower Industry Consultative Committee (ICC) in 2010 to formally and systematically engage with key woolgrower representative organisations.

The ICC's key role is to provide woolgrower input into AWI's business planning and priority-setting processes. The ICC also provides a forum for woolgrower representative organisations to provide feedback on issues relevant to AWI's research, development and marketing functions.

The ICC comprises the president or delegates of the following woolgrower representative organisations:

The Department of Agriculture and Water Resources is an observer of the ICC.

ICC Meeting Records and Briefing Packs

Briefing packs are provided to ICC representatives to distribute to their members. 

January 2019 Strategic Planning Workshop

  1. Meeting Summary
  2. On-farm research for woolgrower profitability - Dr Jane Littlejohn
  3. Product innovation and supply chain education extension - Julie Davies
  4. Marketing wool to the world - Laura Armstrong
  5. Digital innovations - Damien Madden
  6. Communications and Stakeholder Engagement - Nigel Gosse and Elissa Lewis
  7. Services and extension for woolgrowers - Stephen Feighan
  8. Measuring the success of the new plan - Tracy Marshall

October 2018

ICC Meeting Record (PDF 96Kb)

Briefing pack (PDF 7.3Mb)

AWI presentation – Marketing update (338Mb)

AWI presentation – WoolQ update (2Mb)

June 2018

ICC Meeting Record (PDF 2Mb)

Briefing pack (PDF 4Mb)

February 2018

ICC Meeting Record (PDF 7Mb)

Briefing Pack (PDF 65Kb)

Bi-annual Woolgrower Forum

The Bi-Annual Woolgrower Forum is an important forum for AWI to directly engage woolgrowers in its business planning activities.

Held at key periods in the business planning cycle, the key functions of the Bi-Annual Woolgrower Forum are to provide woolgrower advice on investment priorities, the development of AWI's Strategic and Annual Operating Plans and other industry issues.

Animal Welfare Forum

AWI established the Animal Welfare Forum in 2009 as a forum for engaging key animal welfare organisations and researchers on sheep welfare issues.

The Animal Welfare Forum includes key stakeholders in animal health and welfare: RSPCA Australia; the Australian Veterinary Association (AVA); researchers from CSIRO and Melbourne and Sydney Universities; Animals Australia; Humane Society international – Australia; Four Paws Australia and long standing Animal Welfare advocates.

The Animal Welfare Forum meets annually and allows for robust and open dialogue between parties on issues of importance to sheep health and welfare.

AWI STRATEGIC PLAN 2019/20-2021/22