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The Measurement & Evaluation (M&E) framework outlines Australian Wool Innovation’s (AWI) approach to ensure that AWI business activities contribute to the company’s purpose and consequently deliver value to Australian woolgrowers. This document provides a system of reviewing program targets that are set in the strategic and annual operating plan.

Providing quantifiable returns on industry and government investment enables organisational accountability, transparency, and engagement with woolgrowers. Recognising the diverse portfolio of activities AWI undertakes, monitoring and evaluation helps ensure obligations to woolgrowers.

How we Measure Performance

Monitoring and evaluation are separate practices dedicated to the assessment of AWI’s overall performance. Monitoring is a systematic process of gathering, measuring and analysing information regarding the progress made by implemented projects. Evaluation is time specific and it is performed to assess whether a project has reached its goals and achieved the expected outcome.

The overall performance of AWI is measured through the achievement 3-year strategic and Annual Operating plan targets. The measurement of those targets highlighted in the strategic and operating plans are performed at program level. It comprises measuring the actual performance outcomes or results against its intended goals.

Key Measurement and Evaluation Documents

The M&E unit has produced key documents that serve as essential building blocks towards measurement of performance. The three documents highlighted below are M&E framework and 2019/20 performance report.

M&E Framework

The Measurement & Evaluation (M&E) framework outlines Australian Wool Innovation’s (AWI) approach to ensure that AWI business activities contribute to the company’s purpose and consequently deliver value to Australian woolgrowers. This document provides a system of reviewing program targets that are set in the strategic and annual operating plan.

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AWI PARs

Australian Wool Innovation (AWI) prepares biannual Program Achievement Reports (PARs) to report on the progress against planned annual targets stated in the Annual Operating Plan. Expand for more details and biannually updated PARs downloads.

The reports portray tracked outcomes of the targets through a traffic light system highlighted below:

• Green - Achieved
• Amber – In-Progress
• Red – Not achieved

For a given financial year, most progress indicators against the targets for the first six-monthly PARs would be amber as most projects would still be ongoing.

• PARs (01/07/21 - 31/12/21)
• PARs (01/07/21 - 30/06/22)
• PARS (01/07/22 - 31/12/22)

Performance Report

This document provides a high-level summary of AWI’s investments and is a companion to AWI’s Annual Report. Information provided here is not exhaustive and is meant as an indicative representation of what AWI has done on behalf of Australian woolgrowers over the past year. Click to expand and download.

 

DOWNLOAD 2021/22 Performance Report

DOWNLOAD 2020/21 Performance Report

DOWNLOAD 2019/20 Performance Report

CRRDC and RDC Performance Indicators

The Rural Research and Development (R&D) Corporations are service providers to industry and government, and their role is to prioritise, invest in and evaluate RD&E, and in some cases market access, market development and commodity promotion (CRRDC, 2017). AWI reports against a suite of indicators so that the RDCs can communicate performance and impact beyond the economic analysis undertaken in the joint Impact and Assessment Program. The matrix shows the progress that has been made against the ten indicators. Click to expand and download.

 

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Impact Assessment

2019/22 Strategic Plan Impact Assessment

Australian Wool Innovation’s Strategic Plan 2019/20 to 2021/22 was implemented under its new Measurement and Evaluation [M&E] Framework. An independent evaluation was done on the Strategic Plan and the results are highlighted in the report. The review concluded that AWI developed and implemented a well-constructed approach to delivery with clear and cohesive links from portfolio through to the implemented projects. Click to expand and download.

The Impact Assessment concluded that for the three-year period it is estimated AWI achieved an overall BCR of 2.8 for every dollar invested (3.7 on levy payer contributions) on Research, Development and Marketing programs.

Download the 2019/22 Strategic Plan Evaluation Report

Impact Assessment - China Campaign

This evaluation report assesses the outcomes of the China Marketing Campaign for Merino wool undertaken by Australia Wool International (AWI). This report provides an impact assessment of AWI’s China marketing campaign that ran between September 2020 to November 2020. The economic evaluation seeks to identify the net value to AWI of the China marketing campaign. The program is estimated to have delivered net benefits of $$6.3 million (with a benefit-cost ratio of 3.2) by increasing the value of sales and lowering inventory costs of wool apparel compared to what would have occurred without the program. Click to expand and download.

 

DOWNLOAD Report