Skip to main content

Your internet browser is out of date and not supported by this website. For the best viewing experience on wool.com, please update your browser to one of the options below.

AWEX EMI 1239 +18
Micron 17 1706 +5
Micron 18 1633 +28
Micron 19 1528 +28
Micron 20 1473 +11
Micron 21 1461 +17
Micron 22 1450n +12
Micron 26 698 +6
Micron 28 505 +8
Micron 30 433 +8
Micron 32 368 +8
Micron 16.5 1774 +15
MCar 699 +6

Persistence of wool marketing

Episode 134 - July 9, 2020

What’s around the corner for wool marketing? In an altered reality, hear about the roles that commuting, Amazon, Prada and online shopping will play in marketing Australian wool.

AWI’s GM of Marketing Communications Laura Armstrong takes us past the doom and gloom to better days ahead.