Skip to main content

Your internet browser is out of date and not supported by this website. For the best viewing experience on wool.com, please update your browser to one of the options below.

Mozilla Firefox Google Chrome Safari Microsoft Edge
AWEX EMI 1232 -30
Micron 17 1678 -53
Micron 18 1613 -30
Micron 19 1540 -30
Micron 20 1484 -35
Micron 21 1465 -45
Micron 25 730n -48
Micron 26 604 -16
Micron 28 440 -20
Micron 30 363 -25
Micron 32 335 -3
Micron 16.5 1748 -62
MCar 732 -19

The Yarn Podcast

Persistence of wool marketing

Episode 134 - July 9, 2020
Download on the App Store Download on the App Store

What’s around the corner for wool marketing? In an altered reality, hear about the roles that commuting, Amazon, Prada and online shopping will play in marketing Australian wool.

AWI’s GM of Marketing Communications Laura Armstrong takes us past the doom and gloom to better days ahead.

Grower Tools Flyboss WormBoss liceboss Timerite
Legal Contact Us Careers About AWI
Legal Contact Us Careers About AWI

Sitemap

On-Farm Research

Analgesia and Anaesthesia Footrot Foot and Mouth Disease (FMD) facts and resources Parasite Management Latest Flystrike Publications AWI Flystrike Extension Program Current Flystrike Research Breech Modification Procedures Breeding and Selection for Flystrike Resistance Past Flystrike Prevention RD&E Updates Causal Web of Ovine Breech Flystrike Managing Chemical Resistance Flystrike Management Practices Education, Extension and Promotion Ewe Nutrition Best Practice Management Courses Feedbase Options Joining Lambing Dung Beetles Weaning Wool Harvesting Innovation Artificial Breeding Genetic Evaluation Services Merino Lifetime Productivity Biodiversity Soil Water Artificial Intelligence Farmers to Founders Rabbits Wild Dog Exclusion Fencing Wild Dogs, Foxes & Pigs Fibre Advocacy Wool and the Environment Richard Daugherty, ‘Balala’, New England Colin Seis, 'Winona', Central Tablelands Charlie and Anne Maslin, 'Gunningrah', Monaro Charles Massy, 'Severn Park', Monaro Tim Wright, 'Lana', Uralla Natural Capital Accounting Regenerative Techniques and Benefits Call For Proposals

Training & Extension

Picking Performing Ewes AWI Repro Masterclass Grower Networks AWI Practical Workshops Shearing Shed Design Shed Safety Signage Kit Shearing Shed Safety Sheep Yards Modular sheep delivery unit to eliminate catch and drag Training Resources for Shearers & Woolhandlers Training Courses Clip Preparation Market Transparency Post-Farm Biosecurity Competitions and Support Best practice preparation for shearing Lifetime Ewe Management School Merino Wether Competitions Breeding Leadership Nuffield Farming Scholarship Australian Rural Leadership Program Australian Wool Education Trust Making More From Sheep Stockmanship and Merino Visual Classing Workshop Material Bestprac Woolgrowers & COVID-19 Drought Resources Bushfires - Livestock Safety and Recovery Flood Recovery Resources Grower Menu Wool Harvesting Resources Hub

Market Intelligence

Weekly Price Reports Monthly Market Reports Wool Production Forecasts Sheep Numbers By State

News & Events

Industry News In the Shops The Yarn Podcast Events The Broader View Beyond the Bale

Sustainability

Woolmark+ Australian Wool Insetting Program

Woolmark Bale Stencil

About AWI

Publications Governance Board of Directors AWI Board of Director Information Consultation AWI History Culture & Values Statutory Obligations Become a Shareholder Annual General Meetings Annual Reports 2021 Review of Performance 2018 Review of Performance ANAO Recommendations

Contact Us

AWI Offices Contact Form AWI Sponsorship Application

Careers

REDA From sheep to shop internship 2025 Internship Request Form Graduate Training Program Careers

Legal

Market Disclaimer Copyright Event Terms & Conditions Terms & Conditions Privacy Policy Cookies

IWTO Congress 2025 Lille, France

Subscribe

Flock to Baggy Green

Land

Feed On Offer Pastures

Woolpoll 2024

WoolPoll Panel