Bryan Fry selected as AWI CEO
Australian Wool Innovation has announced Bryan Fry will be the next Chief Executive Officer, effective 9th March 2026.
AWI Chairman George Millington says the decision by the Board follows an extensive recruitment process.
“Bryan brings global leadership experience, most recently serving as Chairman and Global Chief Executive Officer of Pernod Ricard Winemakers, where he led large-scale, international operations across multiple markets and premium brands.
His career is distinguished by a rare combination of hands-on agricultural experience as an agronomist alongside deep expertise in international marketing, brand development and commercial strategy. This unique blend of skills positions him strongly to lead the research, development and marketing organisation for Australian woolgrowers.
Bryan’s background in agriculture, coupled with his proven global leadership and brand expertise, makes him exceptionally well suited to lead the organisation.
I would also like to thank John Roberts for his outstanding leadership as CEO since October 2021. During his tenure, John has delivered strategic focus, and strong performance for the organisation and industry alike. John will work closely with Bryan to ensure a thorough and seamless handover, supporting continuity and ongoing momentum”.
Bryan Fry said he was looking forward to commencing the role and working closely with stakeholders across the industry.
“I am excited to join AWI and to help deliver better outcomes both on and off farm. Australian wool is by far the best natural fibre in the world and I am looking forward to playing my part in securing an even brighter future for woolgrowers and the wider industry.”
