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AWEX EMI 1344 +25
Micron 17 1903 +78
Micron 18 1796 +52
Micron 19 1637 +16
Micron 20 1561 +5
Micron 21 1548 +4
Micron 22 1540 +12
Micron 23 1530n -
Micron 25 900n -
Micron 26 828 +64
Micron 28 610 +38
Micron 30 513n +15
Micron 32 390n -
Micron 16.5 1943 +68
MCar 778 +28

In the Shops

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Discover a special preview of some of the wool products available from Australian brands this season. Selected brands appear in the most recent edition of Beyond the Bale, with discounts available exclusively for Australian woolgrowers on selected products.

SPRING/SUMMER 2025/26

APPAREL

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Toorallie

Crew Merino Tee
$99

The Crew Merino Tee is made of 100% RWS certified Australian Merino wool. The lightweight yarn measures 17.5 microns knitted into a single jersey fabric with zero prickle and a soft texture. It is designed to form to the body as a breathable and versatile base-layer. The Crew Tee exemplifies our exacting standards of quality and timeless, practical design.

* Discount code – 2 for 20% off (no code required) 
* Discount expiry – 01 September 2026
* Discount applies to Crew Merino Tees

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XTM Performance

Active 200 Long Sleeve Top
$149.99

Stay naturally within your comfort zone with the mid-weight 200g/m2 Merino Active 200 – an advanced performance base-layer made with Australian Merino wool of 18.5 micron. It has been technically designed with seamless knit zones to balance body warmth and breathability during high-intensity activities. Available in men’s and women’s sizes and in colours pine and black. Made using 100% Responsible Wool Standard certified wool.

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The Vintage Football Jumper Company

Amalia Cable Jumper
$119.95

The Vintage Football Jumper is licensed by the AFL to manufacture and distribute Vintage AFL jumpers. The jumpers are made in Melbourne from 100% 21.5-micron Merino wool and are available in most clubs. Our jumpers are knitted on antique circular knitting machines and lovingly prepared by our staff. They come in men’s, women’s and kid’s sizes and are perfect for a cold day at the football.

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ioMerino

Fusion 140 Tees,
$65

Fusion is the latest addition to our range of natural, ultra comfortable, high performance outdoor clothing. The new 100% wool/cotton eqwools™ fabric, developed by Michell Wool and featuring FibreTrace technology, delivers the high performance of wool at a great value price, giving more people access to the incredible benefits of wool in the outdoors. The Fusion Tee is 30% Australian Merino wool, 70% cotton.

* Discount code – AWIspring 
* Discount expiry – 01 June 2026
* Conditions – full price ioMerino (excluding custom print tees)

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Smitten Merino

Ponte Dressing Gown
$600

Indulge in luxury with our Smitten Merino Wool Ponte Dressing Gown – this is one of our most popular garments for a reason. Made from 100% Merino Ponte (360gsm), this beautiful ankle-length gown is warm, thick, and yet easy to wear and care for. The tie belt and two pockets add both style and functionality. Handcrafted for you in Australia, this dressing gown is the epitome of chic comfort and will last for years.

* Discount code – SmittenVIP
* Discount expiry – N/A
* Discount applies site wide

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Woolgrower Owned Brand

Homestead Road

Casuarinas Wool Cap

The Casuarinas Cap is designed to protect that pretty face of yours from the sun while giving you a variety of style options. The wool felt hat has a detachable bow and adjustable brass strap. The cap offers versatile styling – keep the bow for a soft, feminine look, or remove it for a sleek and minimalist feel.

Cap features: 50% wool, 50% regenerative fibres

* Discount code – WOOLMARK
* Discount expiry – 15 October 2025
* Discount applies to clothing only

Interiors & Accessories

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Lindner Quality Socks

'Max' Work Socks
$45

‘Max’ work socks are crafted from 75% Merino and 25% nylon. The socks are thick, full-cushioned, and combine comfort with durability. Knitted on vintage machinery in Crookwell, NSW, their terry knit interior provides insulation and a springy feel underfoot. They are ideal for work or outdoor adventure. A loose top version is also available.

* Discount code – BEYONDTHEBALE10 
* Discount expiry – 01 December 2025
* Discount applies to ‘Max’ socks and ‘Max Loose Top’ 

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Kangaroo Island Wool

Hanson Bay Wrap
$390

The Hanson Bay Wrap is a stylish and versatile addition to any wardrobe, crafted from 100% Superfine Merino wool. Lightweight yet warm, it drapes beautifully for both day and night, offering comfort and elegance. Inspired by Kangaroo Island’s rugged beauty, it embodies the dedication of local wool growers, combining heritage, sustainability, and timeless style.

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Merinosnug

Checked Merino Wool Scarf
$69

Wrap yourself in comfort with this Australian-made checked Merino wool scarf. Crafted from 100% premium Merino wool, it measures 30cm x 170cm – perfect as a scarf or lightweight wrap. Its timeless design adds effortless style and warmth, making it a versatile essential or thoughtful gift for any season.

* Discount code – woolmark20
* Discount expiry – 02 October 2025

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Waverley Mills

Waverley Mills throw
$329 - $399

Waverley Mills is Australia’s last mill of its kind – weaving and finishing every textile onsite using only Australian grown wool. As a proud wool grower, enjoy 10% off our Merino throws, crafted with care at our Tasmanian mill. It’s our way of thanking you for growing the fibre we’re proud to work with.

* Discount code – BEYONDTHEBALE10 
* Discount expiry – 31 December 2025
* Discount applies site wide

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Smitten Merino

Ponte Dressing Gown
$600

Indulge in luxury with our Smitten Merino Wool Ponte Dressing Gown – this is one of our most popular garments for a reason. Made from 100% Merino Ponte (360gsm), this beautiful ankle-length gown is warm, thick, and yet easy to wear and care for. The tie belt and two pockets add both style and functionality. Handcrafted for you in Australia, this dressing gown is the epitome of chic comfort and will last for years.

* Discount code – SmittenVIP
* Discount expiry – N/A
* Discount applies site wide

IN THE SHOPS ARCHIVE

Featuring every issue from 2016 to present, the In the Shops archive is the perfect place to find inspiration for your next wool purchase. Please note certain discount codes and products from older editions may no longer be available. 

VIEW THE ARCHIVE

DISCLAIMER

  1. AWI is pleased to showcase a selection of quality wool and wool-rich products on behalf of some of Australia’s most iconic brands. All product descriptions have been provided by the brand. Please contact the brand directly for general enquiries about these specific products and discounts and refer to the companies’ websites for all details on products, purchase and delivery.
  2. In The Shops discounts are offered exclusively to Australian woolgrowers.
  3. While all products featured contain pure new wool or are wool blend, only those with the Woolmark symbol are Woolmark Certified.

The Woolmark and Woolmark Blend logos are certification marks in many countries.