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AWEX EMI 1142 -2
Micron 17 1693 -15
Micron 18 1526 -2
Micron 19 1405 -7
Micron 20 1339 -11
Micron 21 1331 -1
Micron 22 1308 +9
Micron 23 1277n +6
Micron 25 698 -7
Micron 26 555 -
Micron 28 390 -7
Micron 30 350 -5
Micron 32 305 -5
MCar 689 +18

Beyond
thebale

Beyond the Bale is Australian Wool Innovation’s quarterly magazine for AWI shareholders, other wool levy payers and wool industry stakeholders.

SUBSCRIBE HERE TO RECEIVE EACH NEW EDITION OF THE MAGAZINE FREE VIA EMAIL.

Current Issue

ISSUE 99 / June 2024

Beyond the Bale provides you with the latest information from AWI, the research and development (R&D) and marketing organisation for the Australian wool industry. On-farm articles in this edition include young gun shearer Tess Woods sharing her enthusiasm for wool, advice to apply integrated pest management for rabbit control, and a report on how students from across the country are taking part in the School Merino Wether Challenge... and much more. Off-farm articles in this edition include an announcement that Carlton captain Patrick Cripps is the latest ambassador of AWI’s Fibre of Football campaign, and a report on the positive results of AWI’s eco-focused marketing campaign... and much more.

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ON-FARM
Featured

AWI WORKING FOR WOOLGROWERS

AWI CEO John Roberts provides readers with an overview of how AWI is undertaking R&D and marketing to address some of the key issues faced by Australian woolgrowers.
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ON-FARM
Featured

Young gun shares her enthusiasm for wool

Growing up on her parents’ farm near Parkes in NSW, Marites (Tess) Woods always had a keen interest in wool harvesting. Now 20 years old, Tess is a talented young shearer whose enthusiasm for the industry very much continues. Through AWI’s Wool Ambassadors Program, she gets to share this passion to help attract and retain staff in the industry.
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ON-FARM
Featured

Apply best practice IPM for rabbit control

An analysis of rabbit control in Australia has revealed that only 39% of land managers undertook integrated pest management (IPM) when managing rabbits, whilst 61% used just one control technique. In light of these results, woolgrowers are urged to rigorously apply best‑practice IPM when controlling invasive rabbits and not regard RHDV biocide release as a ‘silver bullet’ solution.
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ON-FARM
Featured

More students rise to the Merino challenge

Students from schools in every state of Australia are this year gaining practical hands-on sheep management experience by looking after teams of Merino wethers as part of state-based School Merino Wether Challenges.
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OFF-FARM
Featured

Aussie wool, the fibre for Aussie Rules footy

Through its Fibre of Football campaign, AWI is once again highlighting the rich heritage connecting the Australian wool industry and Australian Football – the latest ambassador of the campaign is Carlton captain Patrick Cripps. The campaign also involves placing wool into AFL supporter gear.
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OFF-FARM
Featured

Woolmark’s positive eco-campaign results

During the past two years, AWI’s marketing arm The Woolmark Company has run a powerful and successful eco-campaign to reinforce to consumers the message that synthetic fibres are made from oil, and that consumers should instead choose wool because it is a natural, renewable and biodegradable fibre.
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OFF-FARM
Featured

Huckberry’s 72-hour Australian adventure

The Woolmark Company is running a joint marketing campaign with renowned American lifestyle and outdoor brand, Huckberry, to increase demand for the brand’s Merino wool products. Featuring a 72-hour adventure Downunder, the content-rich, digital campaign highlights Australia as the source of the fibre used in the brand’s high-performance products.
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OFF-FARM
Featured

Market intelligence report

The 2023/24 selling season has so far seen the EMI in AUD remain steady, with a small rise from 1126ac/clean kg at the start of the season to 1137ac/clean kg on 30 May 2024.
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IN THIS ISSUE

Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
  • kept up-to-date on AWI activities
  • made aware of marketing initiatives and activities to increase the demand for Australian wool
  • provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.

Subscribe here to receive each new edition of the magazine free via email.

If you wish to advertise in Beyond the Bale, refer to the advertising rate card.

Past Issues

Past issues of Beyond the Bale are available via the links below.