Get connected online to AWI
AWI offers a range of online choices for Australian woolgrowers and other stakeholders to access the latest information about AWI activities – available on their computer, tablet or smartphone.
To ensure you keep up to date with the latest information from AWI, subscribe to AWI’s monthly online Woolgrower Newsletter. Visit wool.com/subscribe or use the QR code for your free subscription.
Wool.com website
Wool.com is designed specifically for Australian woolgrowers seeking information from AWI on lifting their productivity.
AWI e-newsletters
AWI produces several free e-newsletters:
- Wool Market Weekly Report, including weekly price movements and commentary
- Woolgrower Newsletter (monthly)
- Beyond the Bale e-newsletter (twice-yearly)
Visit wool.com/subscribe for your free subscription.
AWI social media channels
Followers at January 2026 and percentage increase during the year, were:
- Facebook
15.7K followers - Twitter
8K followers - Instagram
9.2K followers - LinkedIn
6.4K followers - YouTube
4.5K followers
AWI Extension Networks
AWI Extension Networks are present in each wool-growing state. They aim to increase the long-term productivity and profitability of producers. All woolgrowers are encouraged to get involved. Visit wool.com/networks to connect with the AWI Extension Network in your state.
The Yarn podcast
AWI’s The Yarn podcast is the wool industry’s No.1 podcast. On The Yarn, you can learn more about AWI’s projects from the people at the cutting edge of R&D and marketing. Each episode is about 20 minutes in length. The Yarn can be listened to at wool.com/podcast, Spotify and Apple Podcasts.
Listen now at wool.com/yarn
Woolmark digital and social channels
AWI subsidiary Woolmark also has a range of digital channels including the woolmark.com website, e-newsletters, and social media channels through which woolgrowers and other stakeholders can view the company’s marketing initiatives.
A note from the Editor
When we talk about the future of the Australian wool industry, it is easy to focus on markets, research, technology and changing consumer expectations. But behind all of those things are people.
That is what stands out in this edition of Beyond the Bale.
Across these pages are woolgrowers prepared to measure, question and change the way they do things; researchers looking for better answers; and businesses finding new ways to take Australian wool into products and markets around the world. The stories are different, but the common thread is a willingness to keep moving forward while holding onto the qualities that have long underpinned Australian wool – resilience, practicality, innovation and adaptability.
Progress can be a producer using better information to make management decisions, research delivering practical answers, new technology making measurement easier on-farm, or finding new ways for consumers to experience wool. There are challenges ahead, from seasonal conditions to shifting markets and changing expectations. But these stories reflect the values and momentum driving the industry forward.
Wool’s future will ultimately be shaped by its people – those prepared to test what is possible, share what they learn and keep improving what they do.
KRISTEN FROST
Editor-in-Chief
Manager Woolgrower Communications
kristen.frost@wool.com
Editorial and Communications
Although surrounded by agriculture, my journey into wool was anything but direct.
As this winding path settles, it feels a pertinent time to pause. Looking back, one thing remains clear – I owe a lot of my experiences in wool to the people in it.
My family, laying the foundations of a passion for agriculture, while encouraging me to pursue my creative skills. My grandfather and sister, for sharing the AWI Graduate Training Program with me, helping me find a way to connect these passions. The industry people I met while a Graduate – from worm management workshops in Glen Innes to fashion parades in Florence; the commitment, expertise and passion for wool’s future is always clear.
Now having found my place in the AWI Communications team, I feel lucky to hopefully give back to these people, providing them information and sharing their stories. As I turn to look at the path ahead – I feel confident in wool’s future because of its people.
KATE RICE
Communications Project Officer
kate.rice@wool.com
This article appeared in Issue 106 of AWI’s Beyond the Bale magazine that was published in September 2026. Reproduction of the article is encouraged and should be attributed as follows: This article was first published in Issue 106 of AWI’s Beyond the Bale magazine.
