Get connected online to AWI
AWI offers a range of online choices for Australian woolgrowers and other stakeholders to access the latest information about AWI activities – available on their computer, tablet or smartphone.
To ensure you keep up to date with the latest information from AWI, subscribe to AWI’s monthly online Woolgrower Newsletter. Visit wool.com/subscribe or use the QR code for your free subscription.
Wool.com website
Wool.com is designed specifically for Australian woolgrowers seeking information from AWI on lifting their productivity.
AWI e-newsletters
AWI produces several free e-newsletters:
- Wool Market Weekly Report, including weekly price movements and commentary
- Woolgrower Newsletter (monthly)
- Beyond the Bale e-newsletter (twice-yearly)
Visit wool.com/subscribe for your free subscription.
AWI social media channels
Followers at January 2026 and percentage increase during the year, were:
- Facebook
14.6K followers - Twitter
8K followers - Instagram
8.6K followers - LinkedIn
5.7K followers - YouTube
4.5K followers
AWI Extension Networks
AWI Extension Networks are present in each wool-growing state. They aim to increase the long-term productivity and profitability of producers. All woolgrowers are encouraged to get involved. Visit wool.com/networks to connect with the AWI Extension Network in your state.
The Yarn podcast
AWI’s The Yarn podcast is the wool industry’s No.1 podcast. On The Yarn, you can learn more about AWI’s projects from the people at the cutting edge of R&D and marketing. Each episode is about 20 minutes in length. The Yarn can be listened to at wool.com/podcast, Spotify and Apple Podcasts.
Listen now at wool.com/yarn
Woolmark digital and social channels
AWI subsidiary Woolmark also has a range of digital channels including the woolmark.com website, e-newsletters, and social media channels through which woolgrowers and other stakeholders can view the company’s marketing initiatives.
A note from the Editor
As a woolgrower as well as Editor-in-Chief, I see this publication through two lenses — from behind the editor’s desk and from within the paddock. At our family’s property, Thalaba, in the New South Wales Southern Tablelands, the decisions we make each season reflect the same challenges and opportunities facing woolgrowers across Australia.
In my role as Manager, Woolgrower Communications at Australian Wool Innovation, and through an extensive background in agricultural journalism, I have had the privilege of working closely with producers, researchers and industry leaders across the wool supply chain. These experiences have reinforced the importance of clear, trusted communication that reflects the realities of wool production while connecting growers to the broader forces shaping the future of the industry.
That perspective guides my editorial approach. My aim is to ensure Beyond the Bale remains grounded, practical and relevant, while helping growers understand the research, innovation and global demand that underpin confidence in Australian wool. Above all, I am committed to delivering information that strengthens grower confidence and reinforces the enduring value of the fibre we produce.
This publication is written not only about woolgrowers – but alongside them.
KRISTEN FROST
Editor-in-Chief
Manager Woolgrower Communications
kristen.frost@wool.com
Editorial and Communications
Kate Rice is the Communications Project Officer at Australian Wool Innovation and plays an integral role in supporting the development and delivery of Beyond the Bale. Having grown up on a mixed farming property near Parkes, New South Wales, Kate brings both an agricultural perspective and a background in Design and Visual Arts to her work.
She joined AWI through the 2023 Graduate Training Program, recognising the opportunity to contribute her visual communication skills to an industry she has long felt connected to. Kate is committed to ensuring woolgrowers and industry stakeholders remain informed, engaged and connected, and is passionate about strengthening the relationship between producers and consumers – helping to ensure the value and appreciation of wool continues across generations.
KATE RICE
Communications Project Officer
kate.rice@wool.com
This article appeared in Issue 105 of AWI’s Beyond the Bale magazine that was published in March 2026. Reproduction of the article is encouraged and should be attributed as follows: This article was first published in Issue 105 of AWI’s Beyond the Bale magazine.
