Get connected online to AWI
AWI offers a range of online choices for Australian woolgrowers and other stakeholders to access the latest information about AWI activities – available on their computer, tablet or smartphone.
To ensure you keep up to date with the latest information from AWI, subscribe to AWI’s monthly online Woolgrower Newsletter. Visit www.wool.com/subscribe or use the QR code for your free subscription.
Wool.com website
Wool.com is designed specifically for Australian woolgrowers seeking information from AWI on lifting their productivity. The website covers the full range of on-farm topics and has a strong focus on market intelligence and on-farm tools. You can also access industry news and corporate publications such as the AWI Annual Report and Beyond the Bale. The wool.com website received 334,714 visits during the 2024–25 financial year. Visit www.wool.com to view the website.
AWI e-newsletters
AWI produces several free e-newsletters:
- Wool Market Weekly Report, including weekly price movements and commentary
- Woolgrower Newsletter (monthly)
- Beyond the Bale e-newsletter (twice-yearly)
Visit www.wool.com/subscribe for your free subscription.
AWI social media channels
Followers at 30 June 2025 and percentage increase during the year, were:
Facebook: 12,599 followers (+13%)
X: 8,044 followers (-%)
Instagram: 7,915 followers (+13%)
LinkedIn: 5,273 followers (+26%)
YouTube: 4,383 followers (+8%)
AWI Extension Networks
AWI Extension Networks are present in each wool-growing state. They aim to increase the long-term productivity and profitability of producers. All woolgrowers are encouraged to get involved. All six AWI Extension Networks have their own website and social media channels. Visit www.wool.com/networks to connect with the AWI Extension Network in your state.
The Yarn podcast
AWI’s The Yarn podcast is the wool industry’s No.1 podcast. On The Yarn, you can learn more about AWI’s projects from the people at the cutting edge of R&D and marketing. Each episode is about 20 minutes in length. The Yarn can be listened to at www.wool.com/podcast, Spotify and Apple Podcasts.
Woolmark digital and social channels
AWI subsidiary Woolmark also has a range of digital channels including the woolmark.com website, e-newsletters (visit www.woolmark.com/subscribe for your free subscription) and social media channels (Facebook, Instagram, LinkedIn, YouTube and TikTok) through which woolgrowers and other stakeholders can view the company’s marketing initiatives.
Top photo credit: PHOTO: davidf
This article appeared in the Spring 2025 edition of AWI’s Beyond the Bale magazine that was published in September 2025. Reproduction of the article is encouraged.
