AWI’s support for broader micron wools
The latest edition of AWI’s Broader View publication provides an overview of how AWI’s marketing and on-farm R&D and extension activities support producers of non-Merino wool.
The latest edition of AWI’s Broader View publication for non-Merino woolgrowers.
In the 4-page Broader View, published in June, AWI CEO John Roberts says AWI’s on-farm R&D and extension projects largely benefit all Australian woolgrowers, irrespective of the breed of their sheep and micron of their wool.
“Most of our on-farm R&D projects also benefit growers of broader micron wool, including projects aimed at increasing the reproductive efficiency of ewes; optimising sheep health and welfare; making wool harvesting easier; environmental sustainability; combatting wild dog, fox and feral pig attacks; and harnessing opportunities for on-farm automation,” John said.
“In addition, we deliver practical training programs through our extension networks in each state to increase producers’ adoption of best practice on-farm production and management.”
John also says AWI’s marketing of Australian wool, irrespective of the micron, helps support the demand for all wool including broader wools.
“For example, our marketing of wool’s eco-credentials, its breathability, fire resistance and anti-odour properties applies to all Australian wool: broad, medium and fine,” he said.
“The decline in wool prices for the broader microns in Australia ended about two years ago and prices have been recovering ever since, albeit slowly and from a low base. I believe the fundamental benefits of wool and long-term consumer trends play in wool’s favour.”
More information: www.wool.com/broaderview2025
This article appeared in the Spring 2025 edition of AWI’s Beyond the Bale magazine that was published in September 2025. Reproduction of the article is encouraged.
