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Beyond
thebale
Beyond the Bale is Australian Wool Innovation’s quarterly magazine for AWI shareholders, other wool levy payers and wool industry stakeholders.

Current Issue
ISSUE 104 / September 2025
On-farm articles in this edition include: AWI’s new three-year Strategic Plan; Pregnancy scanning increases productivity; Merino Lifetime Productivity update; Be prepared for flystrike season. Off-farm articles in this edition include: GAZMAN highlights Australian wool; Young Aussies’ study tour to China; Study backs wool for ‘stop-go’ sports; Venus Williams stars in wool; Growing interest in wool denim... and much more.
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Australian Wool Innovation's Beyond the Bale magazine is published to ensure wool levy payers are:
- kept up-to-date on AWI activities
- made aware of marketing initiatives and activities to increase the demand for Australian wool
- provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
Subscribe here to receive each new edition of the magazine free via email.
If you wish to advertise in Beyond the Bale, refer to the advertising rate card.
Past Issues
Past issues of Beyond the Bale are available via the links below.