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AWEX EMI 1199 -5
Micron 17 1658 -7
Micron 18 1592 -13
Micron 19 1529 -12
Micron 20 1457 -11
Micron 21 1428n -
Micron 26 624n +9
Micron 28 443n -
Micron 30 382n +9
Micron 32 335 +5
Micron 16.5 1692 -2
MCar 645 -3

Beyond
thebale

Beyond the Bale is Australian Wool Innovation’s quarterly magazine for AWI shareholders, other wool levy payers and wool industry stakeholders.

SUBSCRIBE HERE TO RECEIVE EACH NEW EDITION OF THE MAGAZINE FREE VIA EMAIL.

Current Issue

ISSUE 103 / June 2025

On-farm articles in this edition include: reproduction; vaccinations; TIMERITE; and educating the next generation. Off-farm articles in this edition include: new wool collections from Australian brands, successful Woolmark marketing campaigns in Asia... and much more.

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ON-FARM
Featured

AWI working for woolgrowers

AWI CEO John Roberts provides readers with an overview of how AWI is undertaking R&D and marketing to address some of the key issues faced by Australian woolgrowers.
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ON-FARM
Featured

Setting up for reproductive success

Are you looking for a refresher on the best ways to improve the reproductive performance of your flock? AWI has launched a new half-day workshop that is a one-stop-shop for the latest research, benchmarks, targets and tools for all things repro.
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ON-FARM
Featured

Keeping up to scratch with vaccinations

Vaccinations are often a relatively cheap way of preventing disease in your flock. But what things should you consider when deciding which vaccines to use on your property? Here we provide an extract from a recent webinar in which Kojonup-based veterinarian Dr Michylla Seal provided some handy advice.
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ON-FARM
Featured

The time is right to check your TIMERITE® spray date

With spring around the corner, now is the time for woolgrowers to find out their optimum spray date for the control of redlegged earth mites in their pastures. The TIMERITE® tool has recently been updated to reflect new data and improved modelling, so it’s important for all woolgrowers to check they have the best spray date for their farm.
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OFF-FARM
Featured

New Cable collection highlights Australian wool

Everyday luxury meets enduring tradition in the new Heritage 365 collection from Australian womenswear brand Cable. The Woolmark-certified 40-piece knitwear collection is crafted entirely from Australian Merino wool and has been designed for year-round wear.
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OFF-FARM
Featured

Joint campaign with Japanese online giant drives wool sales

Following on from two successful marketing collaborations in previous years with Rakuten Fashion, Woolmark has undertaken another campaign with the second largest luxury fashion e-commerce platform in Japan to promote a massive selection of Merino wool apparel for consumers to buy during autumn/winter 2024/25.
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OFF-FARM
Featured

Woolmark Performance Challenge provides an education in wool

Providing tertiary students with an in-depth knowledge of and appreciation for wool is a key component of AWI’s Woolmark Performance Challenge. The educational aspect of the initiative has this year also involved champions from the sports of motocross, auto racing, and off-road cycling explaining what they need from their gear to help them excel.
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OFF-FARM
Featured

Market intelligence report

Here we look at the decreasing production volumes of Australian wool, the recovering wool prices, and the relationship between the Purchasing Managers Index and the EMI.
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OFF-FARM
Featured

Australian woolgrowers helping to improve European textile labelling

The proposed environmental labelling on apparel products for sale in the European Union (EU) that threatened to disadvantage Australian wool has been deferred. AWI and other natural fibre organisations continue to defend natural fibre products in upcoming EU textile sustainability policies.
READ MORE

IN THIS ISSUE

Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
  • kept up-to-date on AWI activities
  • made aware of marketing initiatives and activities to increase the demand for Australian wool
  • provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.

Subscribe here to receive each new edition of the magazine free via email.

If you wish to advertise in Beyond the Bale, refer to the advertising rate card.

Past Issues

Past issues of Beyond the Bale are available via the links below.