Current Issue
ISSUE 103 / June 2025
On-farm articles in this edition include: reproduction; vaccinations; TIMERITE; and educating the next generation. Off-farm articles in this edition include: new wool collections from Australian brands, successful Woolmark marketing campaigns in Asia... and much more.
DOWNLOAD THIS ISSUE
ON-FARM
Featured
AWI working for woolgrowers
AWI CEO John Roberts provides readers with an overview of how AWI is undertaking R&D and marketing to address some of the key issues faced by Australian woolgrowers.
READ MORE
ON-FARM
Featured
Setting up for reproductive success
Are you looking for a refresher on the best ways to improve the reproductive performance of your flock? AWI has launched a new half-day workshop that is a one-stop-shop for the latest research, benchmarks, targets and tools for all things repro.
READ MORE
ON-FARM
Featured
Keeping up to scratch with vaccinations
Vaccinations are often a relatively cheap way of preventing disease in your flock. But what things should you consider when deciding which vaccines to use on your property? Here we provide an extract from a recent webinar in which Kojonup-based veterinarian Dr Michylla Seal provided some handy advice.
READ MORE
ON-FARM
Featured
The time is right to check your TIMERITE® spray date
With spring around the corner, now is the time for woolgrowers to find out their optimum spray date for the control of redlegged earth mites in their pastures. The TIMERITE® tool has recently been updated to reflect new data and improved modelling, so it’s important for all woolgrowers to check they have the best spray date for their farm.
READ MORE
OFF-FARM
Featured
New Cable collection highlights Australian wool
Everyday luxury meets enduring tradition in the new Heritage 365 collection from Australian womenswear brand Cable. The Woolmark-certified 40-piece knitwear collection is crafted entirely from Australian Merino wool and has been designed for year-round wear.
READ MORE
OFF-FARM
Featured
Joint campaign with Japanese online giant drives wool sales
Following on from two successful marketing collaborations in previous years with Rakuten Fashion, Woolmark has undertaken another campaign with the second largest luxury fashion e-commerce platform in Japan to promote a massive selection of Merino wool apparel for consumers to buy during autumn/winter 2024/25.
READ MORE
OFF-FARM
Featured
Woolmark Performance Challenge provides an education in wool
Providing tertiary students with an in-depth knowledge of and appreciation for wool is a key component of AWI’s Woolmark Performance Challenge. The educational aspect of the initiative has this year also involved champions from the sports of motocross, auto racing, and off-road cycling explaining what they need from their gear to help them excel.
READ MORE
OFF-FARM
Featured
Market intelligence report
Here we look at the decreasing production volumes of Australian wool, the recovering wool prices, and the relationship between the Purchasing Managers Index and the EMI.
READ MORE
OFF-FARM
Featured
Australian woolgrowers helping to improve European textile labelling
The proposed environmental labelling on apparel products for sale in the European Union (EU) that threatened to disadvantage Australian wool has been deferred. AWI and other natural fibre organisations continue to defend natural fibre products in upcoming EU textile sustainability policies.
READ MORE
IN THIS ISSUE
Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
- kept up-to-date on AWI activities
- made aware of marketing initiatives and activities to increase the demand for Australian wool
- provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
Subscribe here to receive each new edition of the magazine free via email.
If you wish to advertise in Beyond the Bale, refer to the advertising rate card.
Past Issues
Past issues of Beyond the Bale are available via the links below.
