Governance
The AWI Board is committed to adopting corporate governance principles and best practice recommendations in broad terms consistent with the rest of the corporate business community.
As outlined in the Company's constitution the management and control of the business and affairs of the company are vested in the Board. The Board is committed to the governance systems that enhance performance and ensure AWI operates legally and responsibly on all matters and maintain the highest ethical standards.
The main functions and responsibilities of the Board include but are not limited to; general oversight of the Company, governance, risk management, people and remuneration, and communication with shareholders. A detailed list of the roles and responsibilities of the Board can be found in the Board Charter.
Four committees have been established within the Board to assist in the executing and delivering their roles and responsibilities. These committees include.
Audit and Risk Committee (ARC)
Chaired by George Millington
Renamed from Finance & Audit committee to Audit & Risk Committee in January 2020. Directors appointed by the Board provide guidance and recommendations to the Board and the CEO to assist in fulfilling their responsibilities relating to risk, accounting, reporting and compliance practices of the Company.
Marketing and Product Innovation Committee
Chaired by Georgia Hack
This Committee was established to provide guidance and recommendation to the Board and CEO relating to reviewing departmental strategy, providing strategic support to management, and marketing and product innovation project approval.
People and Culture Committee (PCC)
Chaired by Don Macdonald
Renamed from Remuneration & Appointments Committee to People & Culture Committee in January 2020. This committee provides guidance and recommendations to the Board and the CEO in matters pertaining to recruitment and retention on employees and policies governing remuneration for current and potential employees.
Research Development Education & Extension Committee (RDEEC)
Chaired by Michelle Humphries
Renamed from Science & Welfare Committee to Research Development Education & Extension Committee in January 2020. This Committee was established to provide guidance and recommendation to the Board and CEO regarding the scientific and research policies of the Company and on the conduct of programs relating to activities undertaken by the Company that utilise science or impact animal welfare activities. Oversight of the Education & Extension portfolio was added to the responsibilities for the committee in January 2020.
Board Nomination Committee
Established to assess the skills of those seeking election to the Board of AWI, the five-member Committee was introduced in 2011 in accordance with AWI’s Statutory Funding Agreement with the Federal Government.
The Board
The Board is composed of Directors who collectively possess the skills required to fulfill the purpose of the Board and lead the Company.
Chief Executive Officer
Bryan Fry
The chief executive officer is appointed by the Board of Directors.
The roles and responsibilities of the CEO include but are not limited to; the ongoing management of the Company, ensuring compliance with statutory requirements, company policy standards and procedures; implementing the decisions of the board, ensuring a safe workplace, attending all board meetings and ensuring the board is informed on all matters that may affect the Company.
AWI's current CEO is Bryan Fry.
Bryan Fry is the Chief Executive Officer of Australian Wool Innovation (AWI), and was appointed to the role in March 2026. Bryan brings more than 30 years of international leadership experience across agribusiness, marketing and brand development. He has held senior executive and CEO roles across Australia, Asia, the United States and South America, leading complex businesses and global teams while driving strategic growth and brand value.
Bryan grew up on a family farm in the Adelaide Hills and developed an early connection to agriculture and primary production. Post tertiary studies at University of Adelaide and University of New England, his career began in agronomy and rural merchandise before moving into the global wine and spirits sector, where he built extensive expertise in supply chains that connect producers to international consumers.
Before joining AWI, Bryan served as Chairman and CEO of Pernod Ricard Winemakers, where he led operations spanning Australia, New Zealand, Spain and the United States. In this role he managed global brands, production and distribution partners across more than 70 markets and was responsible for significant strategic transformation, including leading the divestment of Pernod Ricard’s global wine business.
Earlier in his career Bryan held several international leadership positions with Pernod Ricard, including CEO roles in the United States and Brazil and Vice President of Marketing Asia based in Hong Kong. Across these roles he developed a reputation for building high-performing teams, strengthening global brands and delivering sustainable commercial growth in complex international markets.
Bryan brings to AWI a unique combination of agricultural roots, global marketing expertise and deep experience working across the full value chain from primary producers to consumers. He is passionate about stakeholder engagement, innovation, industry profitability and ensuring Australian wool continues to strengthen its position as a premium natural fibre on the global stage.
Become a Shareholder
AWI shareholders are able to shape the decision making process of the company via their access to information from the company, and right to vote at Annual General Meetings.
The governance policies for Australian Wool Innovation include the following: