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Beyond
thebale
Beyond the Bale is Australian Wool Innovation’s quarterly magazine for AWI shareholders, other wool levy payers and wool industry stakeholders.
Current Issue
ISSUE 106 / September 2026
The September 2026 edition of Beyond the Bale explores the people, ideas and innovation shaping Australian wool’s future. Meet woolgrowers and industry leaders including Tom Hooke, Emily Stretch, Michael Wright and Jim Gall, and discover how knowledge gained through AWI Extension is driving practical improvements on-farm. The edition shares key findings from the decade-long Merino Lifetime Productivity Project, examines wool’s carbon story and reports on progress towards a flystrike vaccine. Beyond the farm gate, it looks at opportunities emerging through Japan, crossbred wool, wool faux fur, natural fibre collaboration, and Homestead Road’s Australian wool activewear. Plus, find the latest market intelligence, National Wool Declaration advice and practical woolgrower resources.
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Australian Wool Innovation's Beyond the Bale magazine is published to ensure wool levy payers are:
- kept up-to-date on AWI activities
- made aware of marketing initiatives and activities to increase the demand for Australian wool
- provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
Subscribe here to receive each new edition of the magazine free via email.
Physical copies of Beyond the Bale are distributed to AWI Shareholders. Visit this page for more information on becoming an AWI shareholder.
If you wish to advertise in Beyond the Bale, refer to the advertising rate card.
Past issues
Past editions of Beyond the Bale are available below.