Current Issue
ISSUE 98 / March 2024
Articles in this edition include: Helping the industry attract and retain shearers and wool handlers; Winning With Weaners workshop lifts performance; New AWI-funded research to trap sheep blowflies; Wrinkle expression in the Merino Lifetime Productivity project; New AWI-funded study backs wool for ‘stop-go’ sports; Latest marketing campaign in China goes green; What is a joint marketing campaign? Case study: Hudson’s Bay in Canada; Market intelligence report: wool production, prices and exports; Use the National Wool Declaration to attract the highest price; Market insights: Mixed performances in the luxury sector... and much more.
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ON-FARM
Featured
AWI Working for Woolgrowers
AWI CEO John Roberts provides readers with an overview of how AWI is undertaking R&D and marketing to address some of the key issues faced by Australian woolgrowers.
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ON-FARM
Featured
Winning With Weaners lifts performance
AWI’s ‘Winning With Weaners’ workshop helps woolgrowers identify key management strategies to improve the lifetime performance of their Merino weaners.
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ON-FARM
Featured
New research to trap the sheep blowfly
A new three-year project aims to develop a more effective and potent way of trapping sheep blowflies so that blowfly populations can be suppressed in wool-growing areas of Australia, thereby reducing the incidence of flystrike.
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ON-FARM
Featured
Wrinkle expression in the MLP project
As the Merino Lifetime Productivity (MLP) project approaches completion, we can increasingly use this valuable industry resource to answer a range of questions relevant to Merino sheep producers. In this article we use the MLP project data to explore how Australian Sheep Breeding Values for breech wrinkle relate to actual raw measurements or scores on farm.
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OFF-FARM
Featured
New study backs wool for ‘stop-go’ sports
A new AWI-funded study provides the scientific proof to sports brands and consumers that 100% natural wool fabrics provide better thermal comfort than other natural and synthetic fabrics during outdoor ‘stop-go’ sporting activities, especially during the resting phases when the potential for chilling is greatest.
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OFF-FARM
Featured
Marketing in China goes green
The Autumn/Winter marketing campaign of AWI subsidiary The Woolmark Company in China last year utilised proven strategies that highlighted the eco-credentials of Merino wool to consumers and helped leading brands increase the sales of their wool products.
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OFF-FARM
Featured
Hudson’s Bay marketing campaign in Canada
To increase sales of Merino wool products in Canada, The Woolmark Company last year partnered with iconic luxury retailer Hudson’s Bay to carry out a successful marketing campaign that combined multiple digital and traditional marketing channels. Here we provide an in-depth look at the project, to provide readers with an example of all the elements typical of a collaborative marketing campaign involving The Woolmark Company.
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OFF-FARM
Featured
Market intelligence report
The first seven months of the 2023/24 selling season saw the EMI in AUD increase by 4% from 1126ac/clean kg to be 1171ac/clean kg by 1 February 2024.
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OFF-FARM
Featured
Use the NWD to attract the highest price
All woolgrowers are being urged to complete the National Wool Declaration (NWD), as wool sold as Not Declared receives a discount across a broad range of microns. More than a quarter of wool sold at auction continues to be Not Declared and receives a discount. The NWD is easy to complete and provides transparency to the whole supply chain.
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OFF-FARM
Featured
Mixed performances in the luxury sector
AWI Global Strategic Advisor Peter Ackroyd reports on mixed performances at the luxury end of the market. Mr Ackroyd is a former President of the International Wool Textile Organisation and is Chief Operating Officer of the Campaign for Wool.
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IN THIS ISSUE
Australian Wool Innovation's quarterly Beyond the Bale magazine is published to ensure wool levy payers are:
- kept up-to-date on AWI activities
- made aware of marketing initiatives and activities to increase the demand for Australian wool
- provided with information on new products and practices to improve on-farm productivity and profitability – in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
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Past issues
Past editions of Beyond the Bale are available below.
