By working with industry partners, from early-stage processors through to end garment to adopt innovative processes and technologies, AWI ensures wool remains a leading, progressive fibre for consideration by manufacturers, designers and brands.
New innovations pave the way forward for the Australian wool industry, allowing it to be a dynamic one that is forever changing. Innovations can be introduced into Merino wool at any stage in the manufacturing process - reaffirming wool as a versatile, cutting edge, natural alternative to other fibres. Technical transfer will further widen manufacturing expertise for industry to draw upon and also enable commercial point of difference for their organisations. It is therefore important that AWI watches and monitors this space, to ensure the company capitalises on any new technologies that are rolled out, to help it better serves both the trade and end customer.
AWI's technical team, via The Woolmark Company, works hard to develop new product ranges based on newly developed process launched globally, in collaboration with supply chain partners, brands and marketing teams.