AWI places a strong focus on educating woolgrowers and future woolgrowers about best practices on farm.
In addition, AWI’s Education Extension - or off-farm - program fosters the development of students, supply chain partners and those in retail. Through a variety of AWI-owned initiatives, we are able to ensure Australian wool remains a leading, progressive fibre for consideration by manufacturers, designers and brands. Our experience confirms that offering training to retail floor staff who are key to influencing and providing customers with confidence to purchase wool ultimately results in increased wool sales. Retail training programs can be offered to retailers/brands as a stand-alone offering or can complement existing product development or marketing programs.