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Welcome to Wool.com

An innovation hub for the woolgrowers of Australia

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17.09.2021 Source: AWEX
AWEX EMI 1352 -9
Micron 17 2461 -18
Micron 18 2088 +20
Micron 19 1665 -8
Micron 20 1337 -12
Micron 21 1258 -6
Micron 26 791 -13
Micron 28 455 -15
Micron 30 363 -12
Micron 32 255 -20
MCar 882 -9
Trade shows

What happens at a trade show?

The Woolmark Company exhibits at the most influential international trade shows, affirming the brand's role as a leading authority in the fashion and textile industry. Showcasing the latest innovations in wool fabrics and yarns, knitting and weaving technology and revolutionary product design, trade shows cement Australian wool as a true fibre of the future. In addition to a trade booth, The Woolmark Company also hosts seminars, one-on-one meetings and media interviews as well as connecting with like-minded partners to ensure collaboration throughout the industry.

Why do we exhibit?

Trade shows provide an important source of leads for continual business development as well as the opportunity to support our supply chain partners. In addition, it ensures wool stays relevant in the ever-changing industry.

The results:

  • 54 trade shows in the past strategic period
  • More than 4000 visitors to The Woolmark Company trade show stands in the past year
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Mind Body Green partnership
AWI’s marketing arm Woolmark partners with Mind Body Green to champion the eco-credentials of Australian Merino wool. Read more