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What happens at a trade show?
The Woolmark Company exhibits at the most influential international trade shows, affirming the brand's role as a leading authority in the fashion and textile industry. Showcasing the latest innovations in wool fabrics and yarns, knitting and weaving technology and revolutionary product design, trade shows cement Australian wool as a true fibre of the future. In addition to a trade booth, The Woolmark Company also hosts seminars, one-on-one meetings and media interviews as well as connecting with like-minded partners to ensure collaboration throughout the industry.
Why do we exhibit?
Trade shows provide an important source of leads for continual business development as well as the opportunity to support our supply chain partners. In addition, it ensures wool stays relevant in the ever-changing industry.
- 54 trade shows in the past strategic period
- More than 4000 visitors to The Woolmark Company trade show stands in the past year