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Welcome to Wool.com

An innovation hub for the woolgrowers of Australia

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05.03.2021 Source: AWEX
AWEX EMI 1310 +4
Micron 17 2103 +5
Micron 18 1833 -
Micron 19 1611 +12
Micron 20 1405 +5
Micron 21 1309 +13
Micron 22 1272n +90
Micron 26 804n +23
Micron 28 568 -3
Micron 30 455 +7
Micron 32 284n +6
MCar 868 +17
Trade advertising

Why do we advertise?

To ensure The Woolmark Company remains in a position of global authority and is continually presented as a thought leader to the wider industry, it is essential to invest in media engagement and amplification.

How do we advertise?

This includes trend forecasts, digital daily and leader board advertising with click-through to owned online domains and social platforms. Examples of this include The Wool Lab launches, advertorial features on innovations, direct advertising for The Woolmark Company and co-branded partnerships, tickets to industry seminars for regional account managers and support for The Woolmark Company-hosted initiatives such as Naturally Inspiring seminars and the International Woolmark Prize.

Advertising breakdown examples:

  • Business of Fashion: digital advertising returning 3 million unique views
  • Vogue Business: 6 months of digital display generates 1 million unique views per month
  • Luxe China: Weibo and Wechat content reaching 1 million users
Articles That Might Interest You
US Marketing Campaign Feel Merino
The Woolmark Company has launched the US marketing campaign, Feel merino, to educate consumers about wool’s benefits for sportswear. Read more
Wool is the answer to plastic-free fashion
AWI continues to drive demand for Australian Merino wool, championing the eco-credentials of the fibre as the answer to plastic-free fashion. Read more
Mind Body Green partnership
AWI’s marketing arm Woolmark partners with Mind Body Green to champion the eco-credentials of Australian Merino wool. Read more