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Welcome to Wool.com

An innovation hub for the woolgrowers of Australia

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06.12.2019 Source: AWEX
AWEX EMI 1492
Micron 17 1914 -54
Micron 18 1798 -51
Micron 19 1712 -31
Micron 20 1674 -26
Micron 21 1671 -29
Micron 22 1664n -70
Micron 26 1133n -28
Micron 28 835 -10
Micron 30 684n -10
Micron 32 435n -25
MCar 1077 -2
Trade advertising

Why do we advertise?

To ensure The Woolmark Company remains in a position of global authority and is continually presented as a thought leader to the wider industry, it is essential to invest in media engagement and amplification.

How do we advertise?

This includes trend forecasts, digital daily and leader board advertising with click-through to owned online domains and social platforms. Examples of this include The Wool Lab launches, advertorial features on innovations, direct advertising for The Woolmark Company and co-branded partnerships, tickets to industry seminars for regional account managers and support for The Woolmark Company-hosted initiatives such as Naturally Inspiring seminars and the International Woolmark Prize.

Advertising breakdown examples:

  • Business of Fashion: digital advertising returning 3 million unique views
  • Vogue Business: 6 months of digital display generates 1 million unique views per month
  • Luxe China: Weibo and Wechat content reaching 1 million users
Articles That Might Interest You
Direct consumer marketing campaign
A global consumer campaign targeting a new generation of consumers who grew up without wool. Read more
Wool is good for the skin
AWI continues to produce and publish a strong body of evidence which demonstrates wearing superfine Merino wool next to skin is beneficial for eczema sufferers. Read more
Green Carpet Fashion Awards
The Green Carpet Fashion Awards is a celebration of the best in sustainable fashion. It is a joint initiative of the National Chamber of Italian Fashion and sustainability consultants Eco-Age headed by global sustainability champion Livia Firth. Read more