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Welcome to Wool.com

An innovation hub for the woolgrowers of Australia

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27.11.2020 Source: AWEX
AWEX EMI 1150 -9
Micron 17 1824n -
Micron 18 1576 -2
Micron 19 1378 +2
Micron 20 1231 +3
Micron 21 1167 -7
Micron 22 1140n -9
Micron 26 783 -57
Micron 28 488 -73
Micron 30 373 -47
Micron 32 266n -14
MCar 746 -22
Trade advertising

Why do we advertise?

To ensure The Woolmark Company remains in a position of global authority and is continually presented as a thought leader to the wider industry, it is essential to invest in media engagement and amplification.

How do we advertise?

This includes trend forecasts, digital daily and leader board advertising with click-through to owned online domains and social platforms. Examples of this include The Wool Lab launches, advertorial features on innovations, direct advertising for The Woolmark Company and co-branded partnerships, tickets to industry seminars for regional account managers and support for The Woolmark Company-hosted initiatives such as Naturally Inspiring seminars and the International Woolmark Prize.

Advertising breakdown examples:

  • Business of Fashion: digital advertising returning 3 million unique views
  • Vogue Business: 6 months of digital display generates 1 million unique views per month
  • Luxe China: Weibo and Wechat content reaching 1 million users
Articles That Might Interest You
Wool is the answer to plastic-free fashion
AWI continues to drive demand for Australian Merino wool, championing the eco-credentials of the fibre as the answer to plastic-free fashion. Read more
Mind Body Green partnership
AWI’s marketing arm Woolmark partners with Mind Body Green to champion the eco-credentials of Australian Merino wool. Read more
Woolmark.com marketing wool to the world
Woolmark.com embodies AWI’s research, development and marketing arm’s objectives of driving the demand of Australian Merino wool through The Woolmark Company’s services. Read more