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Welcome to Wool.com

An innovation hub for the woolgrowers of Australia

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07.08.2020 Source: AWEX
AWEX EMI 1006 -128
Micron 17 1476n -182
Micron 18 1269 -165
Micron 19 1123 -151
Micron 20 1081 -172
Micron 21 1067 -186
Micron 22 1071n -223
Micron 26 784n -82
Micron 28 520 -44
Micron 30 431n -35
MCar 733 -99
Trade Marketing
AWI’s trade marketing builds the reputation for, and education of, Australian wool among the global apparel and textile industry through fibre advocacy, fostering and promoting innovation, increasing brand equity for the Woolmark brand and education for designers, retailers and consumers.
In this section
The Wool Lab
The Wool Lab brings together The Woolmark Company’s global supply chain network. Each season, we reach out to the leading spinners, knitters and weavers across the world to source their latest yarn and fabric developments.
Trade shows
The Woolmark Company exhibits at the most influential international trade shows, affirming the brand's role as a leading authority in the fashion and textile industry.
Trade advertising
To ensure The Woolmark Company remains in a position of global authority and is continually presented as a thought leader to the wider industry, it is essential to invest in media engagement and amplification.
Wool Resource Centre
AWI’s first Wool Resource Centre opened in 2016 and is located in Hong Kong. It is a global hub for the fibre, textile and apparel industries to discover the wonders and versatility of Australian wool.
Development Centres
AWI has established three education and development centres in China, to support leading manufacturers innovate with wool and promote their product.