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Welcome to Wool.com

An innovation hub for the woolgrowers of Australia

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23.10.2020 Source: AWEX
AWEX EMI 1219 +102
Micron 17 1820n +88
Micron 18 1615 +83
Micron 19 1390 +86
Micron 20 1283 +123
Micron 21 1204 +59
Micron 22 1198n +112
Micron 26 886n +138
Micron 28 673 +158
Micron 30 533 +94
Micron 32 331n -370
MCar 816 +62
Trade Marketing
AWI’s trade marketing builds the reputation for, and education of, Australian wool among the global apparel and textile industry through fibre advocacy, fostering and promoting innovation, increasing brand equity for the Woolmark brand and education for designers, retailers and consumers.
In this section
The Wool Lab
The Wool Lab brings together The Woolmark Company’s global supply chain network. Each season, we reach out to the leading spinners, knitters and weavers across the world to source their latest yarn and fabric developments.
Trade shows
The Woolmark Company exhibits at the most influential international trade shows, affirming the brand's role as a leading authority in the fashion and textile industry.
Trade advertising
To ensure The Woolmark Company remains in a position of global authority and is continually presented as a thought leader to the wider industry, it is essential to invest in media engagement and amplification.
Wool Resource Centre
AWI’s first Wool Resource Centre opened in 2016 and is located in Hong Kong. It is a global hub for the fibre, textile and apparel industries to discover the wonders and versatility of Australian wool.
Development Centres
AWI has established three education and development centres in China, to support leading manufacturers innovate with wool and promote their product.