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Welcome to Wool.com

An innovation hub for the woolgrowers of Australia

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21.10.2021 Source: AWEX
AWEX EMI 1369 +46
Micron 17 2508 +35
Micron 18 2161 +94
Micron 19 1716 +76
Micron 20 1360 +45
Micron 21 1295 +63
Micron 22 1254n +62
Micron 26 705n +19
Micron 28 423 +8
Micron 30 342 +2
MCar 883 -6
Trade Marketing
AWI’s trade marketing builds the reputation for, and education of, Australian wool among the global apparel and textile industry through fibre advocacy, fostering and promoting innovation, increasing brand equity for the Woolmark brand and education for designers, retailers and consumers.
In this section
Trade shows
The Woolmark Company exhibits at the most influential international trade shows, affirming the brand's role as a leading authority in the fashion and textile industry.
Trade advertising
To ensure The Woolmark Company remains in a position of global authority and is continually presented as a thought leader to the wider industry, it is essential to invest in media engagement and amplification.
Wool Resource Centre
AWI’s first Wool Resource Centre opened in 2016 and is located in Hong Kong. It is a global hub for the fibre, textile and apparel industries to discover the wonders and versatility of Australian wool.
Development Centres
AWI has established three education and development centres in China, to support leading manufacturers innovate with wool and promote their product.