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Welcome to Wool.com

An innovation hub for the woolgrowers of Australia

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18.06.2021 Source: AWEX
AWEX EMI 1448 +55
Micron 17 2589n +97
Micron 18 2184 +101
Micron 19 1799 +68
Micron 20 1489 +70
Micron 21 1374 +78
Micron 22 1303n +54
Micron 26 765 +25
Micron 28 498 +9
Micron 30 405 +6
Micron 32 260n +22
MCar 946 +17
Trade Marketing
AWI’s trade marketing builds the reputation for, and education of, Australian wool among the global apparel and textile industry through fibre advocacy, fostering and promoting innovation, increasing brand equity for the Woolmark brand and education for designers, retailers and consumers.
In this section
Trade shows
The Woolmark Company exhibits at the most influential international trade shows, affirming the brand's role as a leading authority in the fashion and textile industry.
Trade advertising
To ensure The Woolmark Company remains in a position of global authority and is continually presented as a thought leader to the wider industry, it is essential to invest in media engagement and amplification.
Wool Resource Centre
AWI’s first Wool Resource Centre opened in 2016 and is located in Hong Kong. It is a global hub for the fibre, textile and apparel industries to discover the wonders and versatility of Australian wool.
Development Centres
AWI has established three education and development centres in China, to support leading manufacturers innovate with wool and promote their product.