Skip to main content

Welcome to Wool.com

An innovation hub for the woolgrowers of Australia

You may also be interested in

06.12.2019 Source: AWEX
AWEX EMI 1492
Micron 17 1914 -54
Micron 18 1798 -51
Micron 19 1712 -31
Micron 20 1674 -26
Micron 21 1671 -29
Micron 22 1664n -70
Micron 26 1133n -28
Micron 28 835 -10
Micron 30 684n -10
Micron 32 435n -25
MCar 1077 -2

French designer spotlights Australian wool

French designer spotlights Australian wool

Fast facts:

  • AWI technical and education training results in leading French designer Jacquemus to use Australian Merino wool in multiple menswear and womenswear collections.
  • More than 20,000 wool clothing items sold in more than 250 stores.
  • Digital media coverage reached 97 million.

The project:

The Woolmark Company partnered with leading French fashion label Jacquemus to develop 3 womenswear collections and one menswear collection, made from Australian Merino wool.

jacquemus-header.jpg

We delivered:

Three Spring/Summer collections made from innovative, lightweight Merino wool fabrics, challenging the misconceptions that wool is not a fibre for warm weather, along one collection for Autumn/Winter. Unveiled during Paris Fashion Week, the campaigns also featured stunning short films, with the collections available at leading global retails including Matchesfashion.com, net-a-porter and Farfetch along with www.jacquemus.com

The result:

  • More than 20,000 wool clothing items sold in more than 250 stores.
  • One collection had 69 items made from wool, presented on the runway at Paris Fashion Week
  • 143 references to wool in clippings about the Jacquemus collections
  • Total media reach - 86 million
  • More than 530,000 people watched the short film 'La Bomba' for the Spring/Summer 2018 collection
  • Digital amplification reaching 397,000 people across various media platforms
  • Digital media coverage reached 97 million
  • More than 2 million likes and 3 million video views on Instagram for Jacquemus posts referencing The Woolmark Company &/or Merino wool.
Articles That Might Interest You
Direct consumer marketing campaign
A global consumer campaign targeting a new generation of consumers who grew up without wool. Read more
Wool is good for the skin
AWI continues to produce and publish a strong body of evidence which demonstrates wearing superfine Merino wool next to skin is beneficial for eczema sufferers. Read more
Green Carpet Fashion Awards
The Green Carpet Fashion Awards is a celebration of the best in sustainable fashion. It is a joint initiative of the National Chamber of Italian Fashion and sustainability consultants Eco-Age headed by global sustainability champion Livia Firth. Read more