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Why do we advertise?
To ensure The Woolmark Company remains in a position of global authority and is continually presented as a thought leader to the wider industry, it is essential to invest in media engagement and amplification.
How do we advertise?
This includes trend forecasts, digital daily and leader board advertising with click-through to owned online domains and social platforms. Examples of this include The Wool Lab launches, advertorial features on innovations, direct advertising for The Woolmark Company and co-branded partnerships, tickets to industry seminars for regional account managers and support for The Woolmark Company-hosted initiatives such as Naturally Inspiring seminars and the International Woolmark Prize.
Advertising breakdown examples:
- Business of Fashion: digital advertising returning 3 million unique views
- Vogue Business: 6 months of digital display generates 1 million unique views per month
- Luxe China: Weibo and Wechat content reaching 1 million users