To meet market demand for scientifically proven eco-friendly claims regarding wool, we undertake a rigorous program of scientific studies.
The Science of Wool
How do you demonstrate to a global audience, that wool is good for human skin and for the environment? Through credible scientific evidence; that is, wool fibre science.
Hear from AWI’s Angus Ireland on how new market opportunities are opening and how the hurdles for wool are being addressed through scientific research of the wool fibre.
In this section
Wool and the Environment
We collaborate with universities and institutions to identify the environmental benefits of wool within the supply chain.
Wool and Skin Health
We collaborate with universities and institutions to identify the health benefits of wool within the areas of skin and sleep health.
Wool’s eco-credentials sparkle
According to a new AWI-funded scientific study, garments made from wool are washed less frequently than garments made from synthetics, cotton and cellulosic fibres, and therefore have the least environmental impact of all these fibres during the ‘use phase’ of a garment’s life cycle.
