Monthly Market Reports
Monthly insights into economic, finance and trade issues affecting global demand for wool, and what this means for the Australian wool industry.
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The latest Woolmark Gold marketing platform positions Merino wool as the prestigious fibre of choice in the rapidly growing Chinese domestic market for luxury goods.
The initiative was established to meet this increasing demand for premium products and fibres, and allows luxury consumers to know more about the story behind Merino wool fibre, and its performance properties in relation to other luxury fibres eg cashmere.
Chinese consumers of premium products are increasingly astute and are demanding the greatest integrity and provenance. This is to Australian wool's advantage given it is an enduring natural fibre grown by woolgrowers with a proud heritage.
The main objectives of the Woolmark Gold initiative are to:
AWI has the global networks to be able to create sourcing opportunities for its partners, for example from Italy and the UK into China.