Monthly Market Reports
Monthly insights into economic, finance and trade issues affecting global demand for wool, and what this means for the Australian wool industry.
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The Campaign was initiated in 2010 by its patron, His Royal Highness The Prince of Wales, to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre. The initiative encourages collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers and interior designers.
The Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – from luxurious fine Merino wool apparel through to beautiful hardwearing interior products for the home.
Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale.
The Campaign for Wool is run every year through a sequence of Wool Weeks in the most important key markets of the world, including Australia, through co-branding initiatives and in-store promotions.
For more information, visit the Campaign for Wool website.