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Marketing highlights

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Monthly Market Reports

Monthly insights into economic, finance and trade issues affecting global demand for wool, and what this means for the Australian wool industry.

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Marketing highlights

Here we highlight some of the key initiatives to increase the demand for wool.

International Woolmark Prize

A fashion design award that identifies the most important designers of the future whilst highlighting the modernity of Merino wool within their collections.
Campaign for Wool

Initiated by His Royal Highness The Prince of Wales, this global campaign educates consumers about the fibre's unique natural benefits.
Merino Wool. No Finer Feeling™

A marketing platform that establishes Merino wool as the fabric of choice for fine, contemporary fashion.
Woolmark Gold

This marketing platform positions Merino wool as the prestigious fibre of choice in the rapidly growing Chinese domestic market for luxury goods.
Wool4School

This project involves secondary students from across Australia taking part in a real-life fashion design experience using Merino wool fabrics.
Fibre of Football

Shearers, woolgrowers, agents and studmasters are uniting to celebrate the rich heritage connecting the wool industry and Australian Football.
Fibre of our Nation

A project that taps into the endless stories of heritage, custodianship, community and humour amongst people involved with the wool industry.
Australian Woolgrowers Invited to Flock to the Baggy Green

In a unique project that combines our national game with our natural fibre, Australian woolgrowers are being invited to donate some of their wool to help create the next batch of Baggy Green caps as part of AWI’s new Flock to Baggy Green project.

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