Monthly Market Reports
Monthly insights into economic, finance and trade issues affecting global demand for wool, and what this means for the Australian wool industry.
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Here we highlight some of the key initiatives to increase the demand for wool.
A fashion design award that identifies the most important designers of the future whilst highlighting the modernity of Merino wool within their collections.
Initiated by His Royal Highness The Prince of Wales, this global campaign educates consumers about the fibre's unique natural benefits.
A marketing platform that establishes Merino wool as the fabric of choice for fine, contemporary fashion.
This marketing platform positions Merino wool as the prestigious fibre of choice in the rapidly growing Chinese domestic market for luxury goods.
This project involves secondary students from across Australia taking part in a real-life fashion design experience using Merino wool fabrics.
Shearers, woolgrowers, agents and studmasters are uniting to celebrate the rich heritage connecting the wool industry and Australian Football.
A project that taps into the endless stories of heritage, custodianship, community and humour amongst people involved with the wool industry.
In a unique project that combines our national game with our natural fibre, Australian woolgrowers are being invited to donate some of their wool to help create the next batch of Baggy Green caps as part of AWI’s new Flock to Baggy Green project.