Monthly Market Reports
Monthly insights into economic, finance and trade issues affecting global demand for wool, and what this means for the Australian wool industry.
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Marketing highlights
Here we highlight some of the key initiatives to increase the demand for wool.
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International Woolmark Prize
A fashion design award that identifies the most important designers of the future whilst highlighting the modernity of Merino wool within their collections.
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Campaign for Wool
Initiated by His Royal Highness The Prince of Wales, this global campaign educates consumers about the fibre's unique natural benefits.
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Merino Wool. No Finer Feeling™
A marketing platform that establishes Merino wool as the fabric of choice for fine, contemporary fashion.
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Woolmark Gold
This marketing platform positions Merino wool as the prestigious fibre of choice in the rapidly growing Chinese domestic market for luxury goods.
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Wool4School
This project involves secondary students from across Australia taking part in a real-life fashion design experience using Merino wool fabrics.
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Fibre of Football
Shearers, woolgrowers, agents and studmasters are uniting to celebrate the rich heritage connecting the wool industry and Australian Football.
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Fibre of our Nation
A project that taps into the endless stories of heritage, custodianship, community and humour amongst people involved with the wool industry.
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