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Chief Executive Officer

Mr Stuart McCullough

Stuart McCullough is Chief Executive Officer of Australian Wool Innovation (AWI) - a not for profit company owned by more than 23,000 woolgrowers.

The Company invests in research, development and marketing along the global supply chain for Australian wool - from fibre to fashion, from woolgrowers through to retailers.

Stuart McCullough has over 25 years' experience in international business planning, product development management, marketing and sales strategy, strategic alliance negotiation as well as corporate communication experience.

During the past 15 years, Mr McCullough has worked in a variety of roles at AWI where he has been responsible for leading strategic development, transition, establishment and growth of several AWI business units as well as core initiatives.

Responsibilities included directing new product innovation and retail commercialisation; initiating, launching and managing the North American AWI operation; leading global shareholders communications through complex animal welfare issues; and acting as the Strategic Advisor to the AWI Senior Executive in times of needed change. Mr McCullough was subsequently appointed CEO in May 2010.

 


Stuart McCullough

Mr Stuart McCullough

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He started his career in wool as a jackeroo on a sheep farm and later moved on to business management roles engaged in all aspects of the wool producing and demand generating pipeline: wool classer, wool testing, international wool exporter, trader and buyer, and global sales management roles.