To increase woolgrower profitability, and to provide cost effective services to woolgrowers and other parties on their behalf.
- Woolgrowers and other key stakeholders will have greater knowledge of AWI operations.
- Woolgrowers will continue to have effective access to information on existing and new sheep and wool management technologies.
- More highly trained shearers and wool handlers.
- AWI recognised as a valuable contributor to the profitability and sustainability of Australian woolgrowers through a broad range of grower-facing communications, engagement and training.
- AWI is recognised as an organisation that has effective consultation processes with woolgrowers and stakeholders.
Strategies for 2016/17 to 2018/19
Training & Technology Uptake:
AWI aims to be seen as a valuable contributor to the profitability and sustainability of Australian woolgrowers, through a broad range of grower-facing communication, engagement and training initiatives.
Sheep & Wool Management Skills program targets:
- More than 10 practical sheep skills training events held across the country each year, reaching more than 100 people and at an average cost not exceeding $150 per effective participant.
- Delivery of the National Merino Challenge on a fixed annual budget in real terms.
- Average annual cost saving to woolgrowers participating in AWI supported networks exceeds $700, net of AWI and grower costs.
- Achievement of a minimum of 8,000 page views for practical sheep management resources on AWI websites at a maximum cost per hit of $1.50.
Wool Harvesting & Quality Preparation program targets:
- Increase shed productivity by, on average, four sheep per day by 2019 across the whole industry.
- Cost per person trained remains constant in real terms.
- Commercial availability of at least one technology, by 2019, to increase the efficiency of wool harvesting.
AWI will undertake extensive consultation with its stakeholders – from woolgrowers, grower representative bodies and Government, through the supply chain to consumers.
Woolgrower program targets:
- Provide multiple channels for shareholders to access and consult AWI directly, in person at specific and industry events or digitally.
- A greater awareness amongst shareholders of the ongoing research, development and marketing projects conducted by AWI for the wool industry.
- Provide a more customised flow of information to and from shareholders, delivered regularly and digitally through Beyond the Bale quarterly and newsletters monthly.
- Create the most valued market intelligence in the wool industry.
- Continue to provide strong and recognised support for more than 50 wool industry events nationwide.
Stakeholder program targets:
- AWI reports on and meets its statutory requirements every six months.
- Measure positive change in stakeholder awareness of AWI’s activities and outcomes (evidenced though annual stakeholder surveys).
For further information about AWI's strategic priorities, refer to AWI's Strategic Plan (PDF 4Mb).