Monthly Market Reports
Monthly insights into economic, finance and trade issues affecting global demand for wool, and what this means for the Australian wool industry.
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To increase the profitability and sustainability of wool processing.
By assisting (through transfer of innovations) manufacturers to adopt innovative technologies which add significant value, either functionally (e.g. moisture management properties) or aesthetically (new textures) so their products will attract higher premiums. This in turn will lead them to become more profitable, and thus more likely to stay in wool and willing to pay a higher price for it.
Processing Innovation targets:
Education & Extension:
Education and training of supply chain participants ensures wool remains a competitive processing sector against other fibres and inspires designers, brands and retailers to use wool in their product ranges, and ideally, to leverage the intrinsic properties of wool to grow profitable demand for their products.
Student Education program target:
AWI will seek to deliver student education on a cost effective basis. We will implement appropriate measurement processes to track progress against a preliminary target, which will be reviewed in the coming year.
Trade Extension program targets:
Consumer Education program target:
For further information about AWI's strategic priorities, refer to AWI's Strategic Plan (PDF 4Mb).