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Processing Innovation & Education & Extension


Increase the profitability and sustainability of the wool processing and manufacturing supply chain and educate students, trade and retailers about the benefits of wool.


  • Develop new innovative manufacturing and technology processes.
  • Develop new product ranges based on newly developed processes launched globally in collaboration with supply chain partners and marketing teams.
  • Manufacturers mainly in emerging countries, new to wool, using established wool technologies.
  • Educate students, trade and retailers on the characteristics of the wool fibre and the many possibilities of production and end use of wool products and processes.

STRATEGIES FOR 2019/20 TO 2021/22


By working with industry partners, from early stage processors through to end garment to adopt innovative processes and technologies, AWI will ensure wool remains a leading, progressive fibre for consideration by manufacturers, designers and brands. Technical transfer will further widen manufacturing expertise for industry to draw upon and also enable commercial point of difference for their organisations.

Textile & Retailing Technologies targets

  1. Proof of concept novel retail technology application.
  2. Proof of concept novel textile technology/fashion tech application.
  3. Educational packages to increase technology awareness, adoption and digital literacy.

Partnered Innovation targets

  1. Partner with six machinery companies for product or process development.
  2. Minimum of ten fully-fashioned garment product developments made commercially available.
  3. Minimum of five footwear developments made commercially available.
  4. Research and commercial trial of one wearable technology.
  5. Partnered product developments to increase by 20%.


Education of primary, secondary and tertiary students (both textile engineering and design) will not only inspire those entering the industry but also provide them with in-depth knowledge of the wool fibre and a solid understanding of the many possibilities for its use. All students are also future consumers of wool. Education of supply chain partners ensures that industry is kept informed of leading technologies and processes.

Retail Education targets

  1. Deliver retail training programs across womenswear, menswear and sportswear to a minimum of 50 retailers/brands globally.
  2. Retail staff have successfully completed 200 retail training courses on the properties and benefits of Australian wool on the Woolmark Learning Centre digital platform.

Trade Extension targets

  1. Increase the number of supply chain partners contributing to The Wool Lab by 10% to drive demand.
  2. Increase swatch requests from The Wool Lab by 5%.
  3. Expand its Wool Resource Centres to USA (New York) to increase awareness.
  4. Increase engagement at the most influential international yarn, fabric, sports/outdoor, machinery and technical shows by 10%.

Student Education targets

  1. Increase participation in the Learn About Wool primary and secondary education program by 10%.
  2. Increase global participation in the Wool4School secondary design competition by 20% across Australia, Hong Kong, UK and Italy.
  3. Increase participation in tertiary education programs by 15%.
  4. Students have successfully completed 700 courses on the Australian wool and manufacturing industry through the Woolmark Learning Centre digital platform.


The Woolmark brand underpins many of AWI’s other programs by providing a central point of focus to link initiatives across the entire wool supply chain. The Woolmark product specifications and quality control and testing policy support The Woolmark Company’s consumer marketing efforts to change perceptions about wool.

Quality Control target

  1. 1,200 branded product samples purchased and processed through the QA program to maintain the integrity of the Woolmark brand.

Licensing target

  1. Increasing use of the Woolmark logo on qualifying product by 10% as measured through the use of branded tickets and labels.

Further Information

For further information about AWI's strategic priorities, refer to AWI's Strategic Plan (PDF 7Mb).