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Processing Innovation & Education & Extension


To increase the profitability and sustainability of wool processing.


  • Develop new innovative manufacturing processes.
  • Develop new product ranges based on newly developed processes launched globally in collaboration with the marketing team.
  • Manufacturers mainly in emerging countries, new to wool, using established wool technologies.
  • Improved links with logistics companies that facilitate imports of Australian wool into new markets.

Strategies for 2016/17 to 2018/19

Processing Innovation:

By assisting (through transfer of innovations) manufacturers to adopt innovative technologies which add significant value, either functionally (e.g. moisture management properties) or aesthetically (new textures) so their products will attract higher premiums. This in turn will lead them to become more profitable, and thus more likely to stay in wool and willing to pay a higher price for it.

Processing Innovation targets:

  1. Develop and commercialise six new processes and transfer to 15 manufacturers, yielding an average mill profit increase exceeding $20,000 by 2019.
  2. Develop four innovations and transfer to 33 manufacturers, yielding an average mill profit increase exceeding $20,000 by 2019.

Education & Extension:

Education and training of supply chain participants ensures wool remains a competitive processing sector against other fibres and inspires designers, brands and retailers to use wool in their product ranges, and ideally, to leverage the intrinsic properties of wool to grow profitable demand for their products.

Student Education program target:        

AWI will seek to deliver student education on a cost effective basis. We will implement appropriate measurement processes to track progress against a preliminary target, which will be reviewed in the coming year.

  1. Directly engage participants at an average cost per effective participant of $10.

Trade Extension program targets:           

  1. Operating under a fixed budget AWI will seek to generate leads at a cost (project and staff) of $1 per lead.
  2. For our technology transfer investment we will seek to work with 45 new manufacturers by 2019, with the average profit increase per manufacturer exceeding $20,000 annually.
  3. TWL will seek to deliver a minimum of 350 client meetings and to determine the extent to which our clients use TWL in their products.

Consumer Education program target:   

  1. Operating under a fixed budget, maximise opportunities for retail stores and consumers more broadly to access educational material on wool and its benefits.

Further Information

For further information about AWI's strategic priorities, refer to AWI's Strategic Plan (PDF 4Mb).