To provide tools to ease the flow of information about Australian wool up and down the supply chain to all parties; to communicate wool’s benefits, facilitate provenance and supply chain transparency.
- Provide tools to woolgrowers which improve profitability through informed decision making.
- Provide tools to the wool supply chain to meet retail market calls for supply chain transparency and provenance stories.
- Provide scientific information to retailers and consumers to demonstrate that wool is the planet-friendly fibre of choice.
- Provide scientific information to retailers and consumers to demonstrate that wool is the fibre of choice for comfort.
STRATEGIES FOR 2019/20 TO 2021/22
SUPPLY CHAIN INITIATIVES
Supply chain initiatives will be researched and developed to distinguish and identify Australian wool through the supply chain. Tools to increase efficiency and transparency from farm gate to end consumer will be developed and enhanced.
- An increase of 5,000 woolgrowers adopting the WoolQ grower tools.
- 5% of all Australian wool traded via the WoolQ Market tool.
Fibre Identification & Tracing targets
- Define new fibre-origin test method for adoption into the supply chain and use by laboratories.
- Draft protocols for the chain of custody of wool through the supply chain ready for review by global wool industry bodies.
Fibre science is the evidence the wool industry uses to promote to consumers that wool is the planet-friendly fibre of choice. AWI will add to the body of knowledge that consumers’ personal micro-environment, their living and working environment and the global environment can all be improved by wool.
Health And Wellness targets
- Produce and publish evidence of specified next to skin Merino garments as beneficial for eczema.
- Produce and publish evidence of specified next to skin Merino garments as improving sleep quality.
- Generate new test protocols to measure wool's breathability in dynamic conditions.
Eco Credentials targets
- Produce and publish evidence how current environmental scoring of apparel disadvantages the value chains of natural and renewable biogenic carbon fibres compared to non renewable fossil carbon derived fibres.
- Produce and publish case studies on the environmental and economic impact of woolgrowers using regenerative farming practices.
- Complete a wool cradle to grave Life Cycle Analysis.
- Generate new knowledge for improving the on-farm carbon account.
For further information about AWI's strategic priorities, refer to AWI's Strategic Plan (PDF 7Mb).