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The Yarn podcast

The Yarn Podcast - logo

The Yarn is AWI’s podcast.

In addition to our regular communications such as the quarterly Beyond the Bale magazine, monthly e-newsletter, regular social media and media releases, The Yarn is a fortnightly audio report from across the wool research, development and marketing body.

Designed to be listened to on a smartphone for people on the go, The Yarn is put together essentially to report to those who AWI principally works for: Australian woolgrowers.

With staff and networks around Australia and offices in various locations around the world, AWI reports from across its broad scope: from the paddocks and shearing sheds on Australian farms to wool processing facilities, design studios and catwalks in the main consumer markets around the world.

If you have a question you would like to raise as part of the AWI podcast please email AWI Communications Manager Marius Cuming:

You can download the podcast by either clicking the episodes below,
or viewing in the iTunes store here.

Friday, 16 March 2018

The Yarn - Episode 31

Young wool optimists

The Breeding Leadership program brings young people in the wool industry together to build their business and communication skills to arm them for a future in the industry.

Emily King sat down with Jayde Cluff, Roy Elliot, Alex House and Oliver Vidor to discuss their experience of the course and their thoughts for the future of wool and their role in it.

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Monday, 05 March 2018

The Yarn - Episode 30

Australia’s biggest sheep experiment: the MLP

Big data meets the sheep industry with the Merino Lifetime Productivity project but what will it mean? Hear how this ground-breaking project is opening genetic doors for the first time.

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Tuesday, 20 February 2018

The Yarn - Episode 29

Wool and Sport

From AFL and rugby union, cricket, running and skiing ... wool and sport are a match made in heaven. Hear why these markets are growing for wool and the celebration of these links.

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Tuesday, 13 February 2018

The Yarn - Episode 28

Chinese supermodel/designer visits farm

What does Lu Yan make of woolgrowing and how will this change her business?

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Monday, 05 February 2018

The Yarn - Episode 27

Runway Wool – The International Woolmark Prize

From traditional Indian recycling practises to avalanche tracking NFC chip technology in water resistant wool, this year’s winners went above and beyond the judge’s expectations.

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Tuesday, 16 January 2018

The Yarn - Episode 26

Has wool finally cracked the US market?
Hear from major retailers and their associations about why wool is winning in this vital global market and why AWI keeps them regularly informed about how Australian farmers care for their animals.

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Tuesday, 19 December 2017

The Yarn - Episode 25

- Wool as a $20 fibre: how, why and maybe when. Hear AWI CEO speak about the future of wool.
- AWI has a new Director, how will the first woolbroker elected change AWI?
- A pasture mystery solved!!! Now science and collaboration won a pasture war.

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Monday, 04 December 2017

The Yarn - Episode 24

Provenance: we hear a lot about it but what is it exactly and what does it mean for wool?
This episode explores two very different examples of provenance with two wool growers who have their wool and their wool story, sold at retail.

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Monday, 09 October 2017

The Yarn - Episode 23

- Steven Read (Michell) and Louis de Beer (Cape Wools in South Africa) at Nanjing wool conference; where is the market heading?
- The coolest Japanese design and retail team; Facetasm visit woolgrowing farms for the first time..what do they make of where wool comes from?

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Wednesday, 20 September 2017

The Yarn - Episode 22

The business of wool

- Nadia Bartel, digital fashion star and businesswoman talks wool
- Electronic tagging on sheep properties: making it work
- Woolmark Country Manager: China talks business and marketing 

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Friday, 01 September 2017

The Yarn - Episode 21

- Global Strategic Adviser Peter Ackroyd with a warning on the current state of the wool market.
- Shavran Reddy, Indian Woolmark ambassador comes to Australia
- Hong Kong: a fashion hub as textile centre

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Thursday, 17 August 2017

The Yarn - Episode 20

- Its Ewe Time: how one woolgrower is trying yo take her wool enterprise to the next level.
- Icicle: a new age Chinese brand live streaming from the farm
- Meet the US flat bed knitting company with one hell of a customer resume of those who use wool.

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Friday, 04 August 2017

The Yarn - Episode 19

- Meet AWI’s new general manager of research … you may already know Dr jane Littlejohn, she is fired up about digital.
- Taking woolgrowers to retail and back … wool in its final form at the Australian Sheep and Wool Show.
- The structure and workings of AWI: it’s not personal, its business: hear it from the company secretary.

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Monday, 10 July 2017

The Yarn - Episode 18

- Megan Rogers explains the game-changing lifetime ewe app .. now with iCloud.
- Tom Tourle: a young woolgrowers perspective on opportunity.
- Why classic Italian style is big in Beijing.

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Friday, 23 June 2017

The Yarn - Episode 17

- Pitti Uomo in Italy: Australian wool shines and shows the way.
- A wireless farm: monitor stock and water and so cheaply.
- Educating the next wool processing specialists in China: how?

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Friday, 09 June 2017

The Yarn - Episode 16

- Travel the world and follow your wool passion with Nuffield: Tim Gubbins and Merino lamb survival.
- Woolworkers run the ruler over AWI.
- AWI CEO talks next step for the Wool Exchange Portal.

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Thursday, 25 May 2017

The Yarn - Episode 15

- Japanese wool processing giant Itochu speaks about the huge opportunity and the threat to Merino lambs wool.
- A UK Merino producer ..what?
- AFL Legend Kevin Sheedy speaks with The Yarn about the country, but can he shear?

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Tuesday, 02 May 2017

The Yarn - Episode 14

- Is the current wool market sustainable? Let’s hear what the experts say.
- What are market analysts saying about when to sell and when to lock in?
- The next generation of woolgrowers, what excites them about wool and sheep?

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Thursday, 13 April 2017

The Yarn - Episode 13

- Luxury brand Burberry speaks about Australian wool after a week long sourcing tour.
- Hear what the next gen of woolgrowers want for a profitable industry.

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Friday, 31 March 2017

The Yarn - Episode 12

- AWI Chairman Wal Merriman addresses recent issues raised in Senate Estimates.
- Woolgrower groups speak after consultation.
- The world's largest sheep experiment: MLP.
- Wool in Turkey: Naturally Inspiring education day.

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Tuesday, 21 March 2017

The Yarn - Episode 11

- From the vast Australian outback to the snow capped peaks of the Himalayas, hear how crucial Australian Merino wool is to people at both ends of the wool industry.
- Young woolgrowers returning from a tour of Chinese processing mills, what do they think of the future?
- Wild dogs: the commitment Queensland woolgrowers have to protecting their sheep flocks is amazing.

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Monday, 06 March 2017

The Yarn - Episode 10

- Hear from the man who has dressed the Indian Prime Minister and Indian cricket captain in wool.
- Paul Swan explains why the Merino Lifetime productivity Project excites him so much.
- Naturally Inspiring: a leading light from London

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Thursday, 16 February 2017

The Yarn - Episode 9

Why is wool so good for athletes?
When selling wool to consumers, it's all about offering more. Find out why the global sports brand ADIDAS loves wool. We also head to Hong Kong to meet a hugely successful Chinese designer, who can't get enough of the world's best fibre.

If you've got any questions or stories you'd like us to answer or cover, email

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Friday, 03 February 2017

The Yarn - Episode 8

- The wool market has started 2017 with a bang; what are the drivers in the market and can it last?
- The International Woolmark Prize; hear from the winners directly about how they have discovered wool.
- Korea, a big market for Australian wool. What new products are available there.

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Monday, 16 January 2017

The Yarn - Episode 7

- Measurement is a key feature of any woolgrowing business, so how does AWI measure it’s success?
- Reaching thousands of students every year, hear from a quiet achiever in the wool education department.
- Beyond the Bale, for the first time ever, we hear from its long term editor.

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Wednesday, 21 December 2016

The Yarn - Episode 6

- AWI Chairman Wal Merriman makes his global podcasting debut.
- Lars Ulvesund explains how and why wool has become a staple in active outdoor and sports brands.
- Bit tips on where wool prices will go in 2017 from someone very close to the action.

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Friday, 09 December 2016

The Yarn - Episode 5

- Telling wool’s great story to the world: the importance of provenance
- woolgrower networks, what is their real value
- AWI CEO discusses how animal activists are combatted

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Thursday, 24 November 2016

The Yarn - Episode 4

- Exchanging wool online: the absolute must haves for the Wool Exchange Portal.
- President of the International Wool Textile Organisation bullish in a British way about wool.
- One of the most important people in wool you have never heard of: what do they do?

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Thursday, 10 November 2016

The Yarn - Episode 3

- The word from China: introducing Holly Ho
- What do woolgrowers think of AWI’s work?
- Young opportunities with the National Merino Challenge

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Thursday, 27 October 2016

The Yarn - Episode 2

- International Woolmark Prize winners amazed with woolgrowing
- Superfine wool amazing treatment of skin conditions
- Genomic technology fighting Luci  

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Wednesday, 26 October 2016

The Yarn - Episode 1

- AWI CEO reports on the latest news from retailers in Europe.
- Woolgrowers in Milan: why do we invest in fashion?
- WA woolgrowers succeed with novel feed.
- The fifth stand of a shearing shed: a secret to attracting the best shearers.

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