Monthly Market Reports
Monthly insights into economic, finance and trade issues affecting global demand for wool, and what this means for the Australian wool industry.
There are no items in your cart.
The Yarn is AWI’s podcast.
In addition to our regular communications such as the quarterly Beyond the Bale magazine, monthly e-newsletter, regular social media and media releases, The Yarn is a fortnightly audio report from across the wool research, development and marketing body.
Designed to be listened to on a smartphone for people on the go, The Yarn is put together essentially to report to those who AWI principally works for: Australian woolgrowers.
With staff and networks around Australia and offices in various locations around the world, AWI reports from across its broad scope: from the paddocks and shearing sheds on Australian farms to wool processing facilities, design studios and catwalks in the main consumer markets around the world.
If you have a question you would like to raise as part of the AWI podcast please email AWI Communications Manager Marius Cuming: firstname.lastname@example.org
You can download the podcast by either clicking the episodes below,
or viewing in the iTunes store here.
Where is the industry heading?
We speak to two CEOs within the industry and get their take on where we need to invest to ensure the future of the wool industry.
Review OF Performance
Hear from AWI’s CEO Stuart McCullough as he speaks about the recommendations made in the Review of Performance and the next steps for the operation of the AWI.
- Strong days for wool: make the most of it: how?
- Can and will the market continue at current levels?
- Tech: its here and now, hear what digital technologies will shape wool enterprises in the next decade
Robotic shearing: can it become a reality?
- The holy grail of the wool industry: the quest begins again.
- Hear from leading robotic and shearing experts from the most recent workshop
- Why peeling bananas may be part of the breakthrough.
Connecting the dots
What do retailers and brands really think about the wool industry? AWI’s Kelly McAvoy, Sam Cockedey and Peta Slack-Smith brought some of the biggest names in the industry Down Under to find out.
Sexed Semen – intrigued? You should be
It’s used in the cattle industry, but can it be applied to the sheep industry? This project will discover whether selecting for sex is viable in the sheep industry.
Why Wool? Behind the scenes of Wool Week
Australia celebrates arguably our finest export through The Woolmark Company’s Wool Week.
Step behind the scenes and hear the passion behind the 2018 campaign.
Wild days for wool
- The wool market is in extremely rare territory with the benchmark EMI lapping at $20/kg as predicted by the AWI CEO last year.
- Hear why the market is so high, the true drivers of the trade and the latest trade news from China and beyond.
- What does the future hold for what is now seen as a versatile, natural and sustainably produced fibre?
The National Merino Challenge
Australia’s leading educational competition for young people interested in the wool industry.
Where is Lesotho?
Communal farming of flocks and rangelands, the average flock is just 200 but the Merino is so valued it is a “preferred” species according to the Lesotho government.
Two Merino women with very different viewpoints.
Hear from two very passionate woolgrowers: an Argentinian and New Zealander about growing wool and balancing work and life.
Young woolgrowers embarked on a study tour of China.
This is what they thought of the world’s biggest manufacturer of Australian wool.
Making headway with scanning
Dr Kim Bunter of the University of New England explains her breakthrough work in scanning for foetus age.
This is some of the most exciting work in scanning since the technology developed for sheep in the 1980s.
South American Merinos
The World Merino conference in Uruguay
Australian genetics in South America
What it is like running Merinos in Patagonia, Argentina
Marathon runners Won With Wool
Wool has been placed at the front and centre of one of the world’s most prestigious running events: The Boston Marathon. Hear about how wool performs as experienced by four first time runners.
Ewe are what ewe eat
Charles Sturt University (CSU), Professor Michael Friend and PhD student Forough Ataollahi explain their project through the Graham Centre for Agricultural Innovation investigating supplementing ewes to increase lamb survival.
The global reach of Australian wool
The Woolmark Company is the global authority when it comes to marketing Australian wool. So what does this actually entail? Hear from key international staff members about what they do to promote Australian wool.
WoolQ: the digital future for wool selling
Will Wilson, Chair of WoolQ explains its launch, functionality and future.
The platform will roll out across 2018: hear what it all means.
Young wool optimists
The Breeding Leadership program brings young people in the wool industry together to build their business and communication skills to arm them for a future in the industry.
Emily King sat down with Jayde Cluff, Roy Elliot, Alex House and Oliver Vidor to discuss their experience of the course and their thoughts for the future of wool and their role in it.
Australia’s biggest sheep experiment: the MLP
Big data meets the sheep industry with the Merino Lifetime Productivity project but what will it mean? Hear how this ground-breaking project is opening genetic doors for the first time.
Wool and Sport
From AFL and rugby union, cricket, running and skiing ... wool and sport are a match made in heaven. Hear why these markets are growing for wool and the celebration of these links.
Chinese supermodel/designer visits farm
What does Lu Yan make of woolgrowing and how will this change her business?
Runway Wool – The International Woolmark Prize
From traditional Indian recycling practises to avalanche tracking NFC chip technology in water resistant wool, this year’s winners went above and beyond the judge’s expectations.
Has wool finally cracked the US market?
Hear from major retailers and their associations about why wool is winning in this vital global market and why AWI keeps them regularly informed about how Australian farmers care for their animals.
- Wool as a $20 fibre: how, why and maybe when. Hear AWI CEO speak about the future of wool.
- AWI has a new Director, how will the first woolbroker elected change AWI?
- A pasture mystery solved!!! Now science and collaboration won a pasture war.
Provenance: we hear a lot about it but what is it exactly and what does it mean for wool?
This episode explores two very different examples of provenance with two wool growers who have their wool and their wool story, sold at retail.
- Steven Read (Michell) and Louis de Beer (Cape Wools in South Africa) at Nanjing wool conference; where is the market heading?
- The coolest Japanese design and retail team; Facetasm visit woolgrowing farms for the first time..what do they make of where wool comes from?
The business of wool
- Nadia Bartel, digital fashion star and businesswoman talks wool
- Electronic tagging on sheep properties: making it work
- Woolmark Country Manager: China talks business and marketing
- Global Strategic Adviser Peter Ackroyd with a warning on the current state of the wool market.
- Shavran Reddy, Indian Woolmark ambassador comes to Australia
- Hong Kong: a fashion hub as textile centre
- Its Ewe Time: how one woolgrower is trying yo take her wool enterprise to the next level.
- Icicle: a new age Chinese brand live streaming from the farm
- Meet the US flat bed knitting company with one hell of a customer resume of those who use wool.
- Meet AWI’s new general manager of research … you may already know Dr jane Littlejohn, she is fired up about digital.
- Taking woolgrowers to retail and back … wool in its final form at the Australian Sheep and Wool Show.
- The structure and workings of AWI: it’s not personal, its business: hear it from the company secretary.
- Megan Rogers explains the game-changing lifetime ewe app .. now with iCloud.
- Tom Tourle: a young woolgrowers perspective on opportunity.
- Why classic Italian style is big in Beijing.
- Pitti Uomo in Italy: Australian wool shines and shows the way.
- A wireless farm: monitor stock and water and so cheaply.
- Educating the next wool processing specialists in China: how?
- Travel the world and follow your wool passion with Nuffield: Tim Gubbins and Merino lamb survival.
- Woolworkers run the ruler over AWI.
- AWI CEO talks next step for the Wool Exchange Portal.
- Japanese wool processing giant Itochu speaks about the huge opportunity and the threat to Merino lambs wool.
- A UK Merino producer ..what?
- AFL Legend Kevin Sheedy speaks with The Yarn about the country, but can he shear?
- Is the current wool market sustainable? Let’s hear what the experts say.
- What are market analysts saying about when to sell and when to lock in?
- The next generation of woolgrowers, what excites them about wool and sheep?
- Luxury brand Burberry speaks about Australian wool after a week long sourcing tour.
- Hear what the next gen of woolgrowers want for a profitable industry.
- AWI Chairman Wal Merriman addresses recent issues raised in Senate Estimates.
- Woolgrower groups speak after consultation.
- The world's largest sheep experiment: MLP.
- Wool in Turkey: Naturally Inspiring education day.
- From the vast Australian outback to the snow capped peaks of the Himalayas, hear how crucial Australian Merino wool is to people at both ends of the wool industry.
- Young woolgrowers returning from a tour of Chinese processing mills, what do they think of the future?
- Wild dogs: the commitment Queensland woolgrowers have to protecting their sheep flocks is amazing.
- Hear from the man who has dressed the Indian Prime Minister and Indian cricket captain in wool.
- Paul Swan explains why the Merino Lifetime productivity Project excites him so much.
- Naturally Inspiring: a leading light from London
Why is wool so good for athletes?
When selling wool to consumers, it's all about offering more. Find out why the global sports brand ADIDAS loves wool. We also head to Hong Kong to meet a hugely successful Chinese designer, who can't get enough of the world's best fibre.
If you've got any questions or stories you'd like us to answer or cover, email email@example.com
- The wool market has started 2017 with a bang; what are the drivers in the market and can it last?
- The International Woolmark Prize; hear from the winners directly about how they have discovered wool.
- Korea, a big market for Australian wool. What new products are available there.
- Measurement is a key feature of any woolgrowing business, so how does AWI measure it’s success?
- Reaching thousands of students every year, hear from a quiet achiever in the wool education department.
- Beyond the Bale, for the first time ever, we hear from its long term editor.
- AWI Chairman Wal Merriman makes his global podcasting debut.
- Lars Ulvesund explains how and why wool has become a staple in active outdoor and sports brands.
- Bit tips on where wool prices will go in 2017 from someone very close to the action.
- Telling wool’s great story to the world: the importance of provenance
- woolgrower networks, what is their real value
- AWI CEO discusses how animal activists are combatted
- Exchanging wool online: the absolute must haves for the Wool Exchange Portal.
- President of the International Wool Textile Organisation bullish in a British way about wool.
- One of the most important people in wool you have never heard of: what do they do?
- The word from China: introducing Holly Ho
- What do woolgrowers think of AWI’s work?
- Young opportunities with the National Merino Challenge
- International Woolmark Prize winners amazed with woolgrowing
- Superfine wool amazing treatment of skin conditions
- Genomic technology fighting Luci
- AWI CEO reports on the latest news from retailers in Europe.
- Woolgrowers in Milan: why do we invest in fashion?
- WA woolgrowers succeed with novel feed.
- The fifth stand of a shearing shed: a secret to attracting the best shearers.