Welcome to Wool.com

August 18, 2020

Episode 1: Lambing mob size

August 18, 2020

Lambing mob size can have a significant impact on lambing rates, particularly in your twin mobs. Join Nathan Scott as he outlines why mob size matters, practical management tips and what you can do in AWI Change Makers Episode 1: Lambing mob size.

For further information and to estimate the optimum mob size and benefit for your operation from reducing lambing mob size, visit www.wool.com/mobsize

April 30, 2020

Wool4School educates 100,000 students across the world

April 30, 2020 Hear from teachers why the Wool4School design competition works so well in high school classrooms across the world. For more information go to https://www.wool4school.com

May 08, 2019

Woolmark bale stencil

May 08, 2019 Up until now the Woolmark brand has solely been a quality assurance scheme, but as more consumers want to know about the source of the products they buy, we have initiated a supply chain integrity program. Australian woolgrowers can now brand their bales with the Woolmark logo to identify their wool as proudly Australian grown.

February 13, 2019

WoolQ supports the whole wool growing and selling cycle

February 13, 2019 How does WoolQ support the whole of my business? The wool growing and selling cycle comprises of five major stages: Firstly, growers start at the shearing stage by using the WoolQ eSpeci. The WoolQ eSpeci app replaces the paper speci in shed and can be accessed on a mobile device. Once you are ready to submit the eSpeci and have an internet connection, the information is sent to the brokers system electronically. In the second stage, test results are sent back into WoolQ electronically. The grower receives the results at the same time as their broker. They are stored digitally and easily accessed within WoolQ. In the third stage, test results are used to estimate returns for the clip. The WoolQ tool provides growers with an accurate pricing guide for the sale of their wool through a simple calculator. In the fourth stage, the wool is sold. WoolQ Market will be open for trading at the end of the first quarter of 2019. WoolQ Market will provide both a bulletin board and auction for brokers and buyers. In the fifth and final stage, all the details about the final sale of the clip are sent back from the broker to WoolQ for storage and analysis. WoolQ provides a central archive of your clip information with simple tools to compare your clips from one season to the next. WoolQ is still in its infancy and the growers who have now completed the whole cycle in 2018 have only one clips worth of information in their WoolQ account. But this information is stored and will continue to build year on year. These growers are making an investment in the future so that in a few years they will easily gain rich insights into their wool production trends and leave an invaluable asset for future generations to come.

November 15, 2018

Discovering wool

November 15, 2018 Regarded as nature’s miracle fibre, wool’s naturally inherent benefits make it loved by textile and fashion designers across the world. 100% natural, renewable and biodegradable, wool is soft against the skin, one of the most breathable apparel fibres, has superb moisture management properties and is resistant to odour, stains and wrinkles. This 3D animation showcases the complex chemical structure of a wool fibre which allows us to delve into the makeup of the fibre and show why wool is one of the world’s most technically advanced fibres.

October 07, 2018

Merino Lifetime Productivity project

October 07, 2018 Australian Wool Innovation (AWI) and the Australian Merino Sire Evaluation Association (AMSEA) have teamed up with five sire evaluation sites to deliver the Merino Lifetime Productivity Project (MLP) 2015-25. The project is designed to capture lifetime data across diverse environments and Merino types to help better understand and deliver Merino ewe lifetime performance outcomes for the Australian Merino industry.

September 03, 2018

The Woolmark Company’s 'Live & Breathe' campaign video

September 03, 2018 Wool is the original performance fibre. But as synthetic alternatives came along, people forgot about wool. We forgot how important it is for our skin to breathe. It’s time to help the world remember that thousands of years on, there’s still only one natural, breathable fibre that frees you to live the life you were born to. WOOL. LIVE & BREATHE

August 20, 2018

Woolgrower Spotlight: An environmental series

August 20, 2018 Australian Merino farmers work tirelessly to look after their sheep and the land on which they graze, as the wellbeing of their animals is of utmost importance, and this also, quite simply, produces the best wool. So, it's in the interests of the Merino farmers to commit to exceptionally high standards of animal welfare, responsible use of land and water resources, and sustainable farming practices for the benefit of their animals, their families, communities and of the earth. Join us as we tour some of Australia's wool-growing properties in this Grower Spotlight series and meet the true custodians of the land.