Skip to main content

Your internet browser is out of date and not supported by this website. For the best viewing experience on, please update your browser to one of the options below.

Welcome to

An innovation hub for the woolgrowers of Australia

You may also be interested in

03.02.2023 Source: AWEX
AWEX EMI 1358 +20
Micron 17 2357 +32
Micron 18 2022 +12
Micron 19 1699 +7
Micron 20 1562 +31
Micron 21 1472n +28
Micron 25 788n +4
Micron 26 596n -2
Micron 28 345 +3
Micron 30 298 +3
Micron 32 240n +2
MCar 888 +16
Australian Merino Wool in New Runners
Australian Wool Innovation’s marketing arm The Woolmark Company has partnered with French eco-native sports and lifestyle brand Circle Sportswear partners to unveil a pair of running shoes made with Australian merino wool.

The shoes are also biodegradable and made from 100% recyclable materials.

AWI Chief Executive Officer John Roberts says the innovative running shoe showcases the comfort, breathability and sustainability of Australia merino wool.

“We have pioneered the use of wool across the world, collaborating with leading brands on material development, functionality and aesthetics to constantly innovate.

Innovations in both product and processing have driven new opportunities for wool in the footwear industry, with breakthrough developments from our partners resulting in the creation of technical running shoes such as the SuperNatural Runner by Circle Sportswear. Our in-house technical team worked collaboratively on the development of the shoe’s upper, harnessing the performance benefits of Merino wool - such as dryness, breathability and odour resistance - to push the innovative nature of the fibre for a high-performance running shoe.”


Highly innovative and responsible materials

The upper part of the SuperNatural Runner is made from 65% Australian Merino wool and the shoe is fitted with a 100% Merino wool lining. The lightweight Merino wool and TENCELTM blend for the upper has been crafted for superb durability. The running shoes harnesses both the performance and eco benefits of Merino wool - a 100% natural, renewable, biodegradable and recyclable fibre that does not contribute to microplastic pollution. Merino wool offers unbeatable thermoregulation, moisture management and breathability properties, making it perfectly suited for a performance-led environment.

The midsole is created from castor oil by Arkema and has optimal flexibility, lightness, resilience and shape retention. Finally, the dynamic shape of the outsole, which facilitates the first stride, is made of Lactae Hevea, a natural vulcanised rubber.

 “We have worked with biomechanical experts who have analysed more than 1 million strides to ensure the performance, lightness and comfort of this pair, which weighs less than 300 grams and has a drop of 6 mm,” explains Circle CEO Romain Trebuil. 

European eco-design

The SuperNatural Runner is one of the first fully eco-designed running shoes made in Europe. The production, development and assembly of the different parts were carried out in Italy, Normandy, Germany and Portugal, with each component carefully selected to facilitate the end of life of the product without generating post-consumer waste.

The upper part is fully biodegradable, while the sole can be fully recycled via mechanical processes, without losing its technical properties.



Circle’s SuperNatural Runner is available in Europe in three colours: Natural (white), Black and Green, at a pre-order price of €150 instead of €200.

For the first time, Circle will open its doors to share innovations, tests and the various stages of production with its community, in an educational context. Circle will share, in an educational context, everything about the fabrication of the SuperNatural Runner. From product development to manufacturing, Circle’s community will discover the various stages of production, the innovations, the technical tests and the partners behind this project.

Pre-order the SuperNatural Runner here.

Media Contact: AWI - Kevin Wilde 0436 031 277

Articles That Might Interest You
Foot and Mouth Disease (FMD) facts and resources
FMD represents the greatest disease threat to Australia’s livestock industries and export markets. It has the potential for rapid and extensive spread. An outbreak would stop the export of all cloven-hoofed animals and their products, at least in the short term. It was recently estimated by the Australian Department of Agriculture that an outbreak of FMD would cost Australia $80 billion over 10 years. Read more
Looking for help in developing a property-specific strategic flystrike management plan and calendar? Read more
Are you concerned the chemicals you’ve been using for flystrike control are losing their effectiveness? Read more