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The Art of Wool exhibition opens at the National Wool Museum Geelong

Monday, 11 September 2017

The must-see fashion-art exhibition The Art of Wool has arrived in Geelong, being hosted at the National Wool Museum. Initially launching back in 2015 at Armidale's New England Regional Art Museum (NERAM), The Art of Wool has gone on to find success in regional cities across Australia including Hamilton, Dubbo and Albury. The Art of Wool exhibition is proudly presented by The Woolmark Company - a subsidiary of Australian Wool Innovation - along with NERAM and has been assisted by the Australian Government through the Ministry of the Arts Visions of Australia program.

Art meets fashion at the National Wool Museum Geelong.

The must-see fashion-art exhibition The Art of Wool has arrived in Geelong, being hosted at the National Wool Museum. Initially launching back in 2015 at Armidale's New England Regional Art Museum (NERAM), The Art of Wool has gone on to find success in regional cities across Australia including Hamilton, Dubbo and Albury. The Art of Wool exhibition is proudly presented by The Woolmark Company - a subsidiary of Australian Wool Innovation - along with NERAM and has been assisted by the Australian Government through the Ministry of the Arts Visions of Australia program.

Seamlessly fusing fashion with art in a true celebration of Australian wool, The Art of Wool bridges the gap between farm and fashion. The exhibition pairs more than 30 Merino wool garments from International Woolmark Prize alumni, including Dion Lee, Kym Ellery, Rahul Mishra and Christopher Esber, with significant pieces of Australian art.

New pieces have been added to highlight the evolution of the coveted fashion award, including outfits from the 2017 International Woolmark Prize winner Teatum Jones and 2017/18 Australia and New Zealand regional nominees Thomas Puttick and Chris Ran Lin.

"The Art of Wool exhibition is a unique way to expose a wider audience to the fantastic design talent the International Woolmark Prize unearths both here in Australia and from abroad," explains AWI CEO Stuart McCullough. "AWI has worked closely alongside NERAM since the initial stages of the exhibition and has played an integral role in connecting outfits from the International Woolmark Prize with artworks that highlight the Australian wool industry. For many years Geelong was the wool epicentre and integral to the strength of Australia's wool industry, and so it's a natural fit for the National Wool Museum to host The Art of Wool exhibition."

Artworks from NERAM's extensive collection of Australian art highlight the significance of wool in the artistic and design imagination of Australia. With an emphasis on the work of young and emerging international fashion designers, stunning garments chosen from the International Woolmark Prize archives complement these pieces of visual art.

"The Art of Wool gives visitors the opportunity to experience the timeless story of wool through art and marvel at exquisite contemporary fashion rarely on display in Geelong. We're especially pleased that new pieces from the 2017 International Woolmark Prize will feature in the exhibition at the National Wool Museum," said Padraic Fisher, Director at National Wool Museum.

The International Woolmark Prize aims to increase the global demand for Australia Merino wool, by promoting the versatility of the fibre and aligning young talent with commercial opportunities and ongoing mentorship from industry heavyweights.

New demand is generated not only from the loyalty to wool from the designers, but also from consumers who are experiencing the immediate presence of Woolmark-branded apparel in the world's best boutique and online retailers.

The origin of the International Woolmark Prize story harks back to 1936, when Australian woolgrowers voted for a levy to be imposed on each bale of wool they produced, to promote their product around the world. This visionary decision resulted in the formation of a body first known as the International Wool Secretariat (IWS), which established a fashion design award in 1953 to highlight the versatility and modernity of wool to an international audience. The following year, two relatively unknown designers by the names of Karl Lagerfeld and Yves Saint Laurent won the prestigious award.

The IWS competition was re-launched in 2012 under the International Woolmark Prize. Today, the International Woolmark Prize is considered one of the world's most prestigious fashion awards.

The Art of Wool at the National Wool Museum in Geelong.

When: Daily from 8 September 2017 - 19 November 2017

Where: National Wool Museum
26-32 Moorabool St, Geelong 3220

Click here for further information. 

Released by:

Marius Cuming
Australian Wool Innovation, Corporate Communications
Email: marius.cuming@wool.com
Mobile: +61 400 305 716

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