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Media Releases

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Monday, 21 May 2018

Wool's future looks bright at NMC 2018

Australian students from five states have enjoyed a weekend of wool industry education, skills and introductions at the 2018 National Merino Challenge (NMC). Now it its sixth year, the NMC has introduced more than 600 secondary... Read more

Thursday, 17 May 2018

Calcium-Magnesium investigated to boost lamb survival

Research into the role of calcium and magnesium is looking to boost ewe health and increase lamb survival. Funded by Australian Wool Innovation (AWI) and conducted by the Graham Centre for Agricultural Innovation at Charles Sturt... Read more

Wednesday, 16 May 2018

Australian fashion brand Country Road sees a strong focus on the traceability of Australian wool

This week Country Road launched its Australian Traceable Merino Collection, which includes 29,000 units of traceable wool across its men and women’s ranges. The wool used in this collection can be traced back to just 25 farms in... Read more

Tuesday, 15 May 2018

Sportscraft's winter campaign celebrates 54 years with Woolmark

Australia’s longest-serving Woolmark licensee, Sportscraft has produced a stunning winter campaign centred around Australian Merino wool and the origins of the natural fibre. With its winter collection, the iconic Australian... Read more

Friday, 11 May 2018

New short film explores wool’s environmental credentials

A new mini-documentary by sustainability ambassador Livia Firth, Founder and Creative Director of Eco-Age, highlights a selection of Australian wool growing properties, examining the ecological credentials of Merino wool. Over the... Read more

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