Style

The Merino fibre has a wide range of attributes that make it the stylistic choice of the world’s leading fashion designers.

The Merino fibre has a wide range of attributes that make it the stylistic choice of the world’s leading fashion designers.  Its supersoft, drapes beautifully, and has a natural elasticity that means it effortlessly follows the form of the body.  Tailors love working with it because it cuts cleanly, won’t crush with handling, and responds instantly to ironing. It’s trans-seasonal, can be woven or knitted, and, by working with Australian Wool Innovation, you can massage Merino into whatever form best suits your artistic vision.

Anti-static

Merino is much less likely to cling to ones body due to its moisture absorption qualities.

Multi-climate

While synthetics are passive, Merino is active, reacting to changes in your body temperature to insulate and keep you warm when you're cold but release heat and moisture when you're hot.

Colour

Merino has a delightful hue, and, when dyed, a Merino garment is colourfast.

Controlled Felting

Controlled felting, “milling” or “fulling” is a finishing treatment used on Australian merino wool to achieve a number of effects including increased thickness, reduced air permeability and increased strength.

Elasticity

The natural elasticity of Merino fibres means they stretch with the wearer, but then return to their natural shape so there is less chance of garments sagging or losing their shape.

Handle and Drape

Australian merino has excellent natural handle. Its renowned drape is due to the fineness of the fibres as well as the natural elasticity and resilience of merino.

Moisture absorption

Australian Merino wool has much greater capacity to absorb moisture vapour, which is why it has excellent breathability.

Permanent press

Merino can be permanently set by the use of temperature and moisture, giving designers the freedom to create a wide range of shapes and styles.

Softness

Prickly wool clothing is a thing of the past. Merino is much finer than other types of wool and feels luxuriously gentle against your skin.

Tailorability

The fact that it doesn't fray and pins don't mark it are just two of the reasons that make merino a delight to work with.

Wearing News & Views
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Australian Wool Innovation is a not-for-profit company owned by over 29,000 Australian woolgrowers.

AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.



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