In environmentally conscious times, Merino’s sustainable and biodegradable properties are highly marketable.
Refined over time the Australian Merino fibre is inherently natural, biodegradable and sustainable*.
Australian Merino is a natural fibre. The Merino fibre has evolved over time to become one of the most effective natural forms of all-weather protection known to man.
Biodegradable
When a natural Merino wool fibre is disposed of it takes only a few years to decompose. Most synthetics on the other hand, are extremely slow to degrade.
Sustainable*
Every year Australian Merino sheep produce a new fleece, making Merino wool a renewable fibre source. Australian woolgrowers actively work to improve efficiency and care for natural resources, endeavouring to make the Australian wool industry sustainable for future generations.
Australian Wool Innovation is a not-for-profit company owned by over 29,000 Australian woolgrowers.
AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.
fibre to fashion . woolgrowers to retailers
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