Wool has a “handwash” reputation over the years but Merino has a natural resilience and modern Merino fabrics are truly easy-care.

Wool has a “handwash” reputation over the years but Merino has a natural resilience and modern Merino fabrics are truly easy-care.  Merino garments have a naturally high resistance to stains and odours, and need to be washed less frequently than cotton or synthetic equivalents.

Innate elasticity gives Merino uncommon durability, and means it won’t require the ironing that makes cotton so high maintenance. What’s more, with modern advances in manufacture, the machine-washable suit is now a reality.

Anti-wrinkle

Each fibre is effectively a coil spring that returns to its natural shape after being bent, giving Merino garments a natural resistance to wrinkles.

Durable

Merino fibres can be bent 20,000 times without breaking which explains why Merino garments are so long-lasting.

Machine washable

Recent innovations mean most Merino garments are no longer hand-wash only. Developments initiated by Australian Wool Innovation have delivered Merino garments that can be machine-washed and tumble dried. In fact, the world's first machine-washable wool suit is now available.

Odour reducing

Merino wool absorbs moisture and reduces the amount of sweat left on the body, therefore reducing the amount of odour produced from the body.

Quick drying

It was formally thought that synthetics dry at a faster rate than Merino.  However the latest technology enables Merino wool to be as quick-drying.

Stain resistant

Merino fibre has a protective layer which prevents most stains from being absorbed. And as it's static-resistant, it picks up less dust and lint from the air.