About Merino
Merino is undergoing a renaissance.
Soft as silk yet durable, warm yet breathable, Merino can purr on a catwalk or protect on a climb up K2.
With the help of Australian Wool Innovation, designers who are keen to take advantage of the move back toward natural fibres are rediscovering Merino.
A product of the ages, a yarn for all seasons, Merino is the fibre for our times.
Welcome to the new wool.com
Australian Wool Innovation is a not-for-profit company owned by over 29,000 Australian woolgrowers.
AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.
fibre to fashion . woolgrowers to retailers
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