New Promotion by KONAKA Driving Sales of Shower Clean Suits and Shirts
22 June 2010
The Shower Clean Suit, which was a joint product development between AWI and leading Japanese suit retailer Konaka & Co Ltd has been very popular and well received since the launch in Spring 2008.
Since the launch of the 'Shower Clean Suit', Konaka & Co Ltd has extended the Shower Clean product range to the ‘Shower Clean Dress Shirt’ made of Merino wool, also with AWI’s technical assistance.
For this Spring/Summer 2010 season, Konaka introduced new Shower Clean Merino Shirts, which are whiter than the first generation range, as well as Shower Clean Men’s Shoes to complete their Shower Clean series.
The new Shower Clean Merino Shirt, released on 27 May in Japan is made of 80% wool and 20% polyester. It comes in five different colours including the new whiter shade, and is priced at 6,195 yen. The shirt is sold at over 350 Konaka and Futata shops across Japan.
A new television commercial advertisement was launched on 27 May, celebrating the expansion of the Shower Clean line.
Konaka says the Shower Clean Suit is the best selling item in the store and has sold 230,000 units since the launch.
Read more about the rinse and clean ‘shower suit’ technology.
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