7 July 2010

At the Salone Internazionale del Mobile in Milan during April, the Italian brand Tappeti Contemporanei presented ‘Puralanavergine’, a new collection of carpets by architect Nunzia Paola Carallo with Woolmark-inspired designs.

The project Puralanavergine started from a simple idea: to create a collection of woollen carpets dedicated to the Woolmark brand. The logo of the brand becomes the main graphic element thanks to the composition and the deconstruction of curves, thus establishing a new appreciative dimension of the logo.

The accuracy in the production of carded, tied by hand wool carpets, a distinctive trait of the Tappeti Contemporanei brand since the beginning, reaches its zenith in Nunzia Paola Carallo’s new collection.

The project Puralanavergine pays homage to the intuition of Francesco Saroglia, the creator of Woolmark graphic logo, who worked on the phenomena of perception in the arts, together with other famous artists such as Munari and Vasarely.

The optico-dynamical research in Kinetik and Programmed Art during the Sixties is well synthesized by the graphic logo of the Woolmark brand: a stylized ball resembling Moebius’ ring, a three-dimensional object which is impossible to produce since its start and the end seem to fit together, but actually they don’t.

It is definitively recognised as a successful logo, used throughout the whole world, and belongs to the collective imagination of the general public.

The project Puralanavergine also pays tribute to one of the richest natural materials: wool.

The Salone Internazionale del Mobile is the International Furniture Fair of Milan, the largest decoration trade fair in the world.

Find out more information about Woolmark carpet at www.wool.com/interiors.

Download the Wool carpet care guide in PDF (18Kb)